Braze, Inc. is an American cloud-based software company based in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

. It is a customer engagement platform used by businesses for

multichannel marketing Multichannel marketing is the blending of different distribution and promotional channels for the purpose of marketing. Distribution (marketing), Distribution channels include a retail storefront, a website, or a mail-order catalogue. Multichann ...

History

Braze was co-founded as Appboy in 2011 by Bill Magnuson, Jon Hyman, and Mark Ghermezian, who raised $3 million from investors to start the company. In 2016, Appboy launched the CRM and reward system Canvas. In August 2017, the company received $50 million in

Series D A venture round is a type of funding round used for venture capital financing, by which startup company, startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture fundi ...

Financing and later that year, Appboy rebranded to Braze, Inc. The company launched Braze Alloys in 2018, a network of over 45 integration applications with companies like Segment, , and Amplitude. The company raised $80 million in Series E funding, with a valuation of $850 million, and opened an office in Singapore. In 2019, Braze added Google AMP for email and passed $100 million in

annual recurring revenue A revenue stream is a source (or category of sources) of revenue of a company, other organization, or regional or national economy. In business, a revenue stream is generally made up of either recurring revenue, transaction-based revenue, project ...

. In 2020, Braze boycotted Facebook advertising and encouraged other brands to do the same over content moderation practices. The company also joined several other marketing tech firms to offer technology grants to Black founded businesses with the Tech for Black Founders program. At this time, Braze was delivering over 100 billion messages each month and had raised over $175 million in funding. Braze also commissioned the Data Privacy Report which provides details about consumers and their privacy concerns. Along with Skyscanner and Apptopia, Braze published the Ready for Takeoff 2021 Travel Industry Trends, Insights and Strategies. Braze introduced integrations with Snowflake and Shopify. In October 2021, Braze filed to go public. On November 17, 2021, Braze’s IPO raised $520 million and had a market valuation of $5.9 billion. In 2023, Braze acquired North Star, its exclusive reseller in the ANZ region. North Star is now Braze Australia. In 2023, Braze updated its artificial intelligence capabilities, and renamed it Sage AI by Braze. In 2024, the company announced further expansion to Brazil, Bucharest, Dubai, and Seoul.

Activities

Braze provides customer engagement technology for

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, Skyscanner,

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, Babylon Health,

Grubhub Grubhub Inc. (stylized in all caps) is an American online and mobile prepared food ordering and delivery platform based in Chicago, Illinois. Founded in 2004, it was a subsidiary of the Dutch company Just Eat Takeaway since 2021. In 2024, Wond ...

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, TUI, and the

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References

External links

* {{official website, https://www.braze.com Digital marketing companies of the United States Software companies established in 2011 American companies established in 2011 Marketing companies established in 2011 Multinational companies based in New York City Software companies based in New York City Mobile marketing Mobile technology companies 2021 initial public offerings Software companies of the United States 2011 establishments in New York City Cloud computing providers Companies listed on the Nasdaq