Bravia (stylized as BRAVIA) is a brand of Sony Visual Products Inc., a wholly owned subsidiary of

Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...

, and is used for its television products. Its name is a

backronym A backronym is an acronym formed from an already existing word by expanding its letters into the words of a phrase. Backronyms may be invented with either serious or humorous intent, or they may be a type of false etymology or folk etymology. The ...

for "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition flat-panel

LCD A liquid-crystal display (LCD) is a flat-panel display or other electronically modulated optical device that uses the light-modulating properties of liquid crystals combined with polarizers to display information. Liquid crystals do not em ...

televisions in North America have carried the logo for BRAVIA since 2005. BRAVIA replaces the "LCD

WEGA WEGA was a German audio and video manufacturer, manufacturing some of Germany's earliest radio receivers. History WEGA, pronounced "Vega", was founded as ''Wuerttembergische Radio-Gesellschaft mbh'' in Stuttgart, Germany in the year 1923. In ...

," which Sony used for their LCD TVs until summer 2005 (early promotional photos of the first BRAVIA TVs still bearing the WEGA moniker). In 2014 (on the part of Sony President and CEO

Kazuo Hirai is a Japanese businessman. He is best known as the former chairman of Sony Corporation, serving from April 2018 to June 2019, as well as president and CEO from April 2012 to April 2018. He also served as a board member of Sony Computer Entertain ...

's plans to turn

around), BRAVIA was made into a subsidiary rather than simply a brand of products. BRAVIA televisions and their components are manufactured in Sony's plants in Mexico, Japan, and

Slovakia Slovakia, officially the Slovak Republic, is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the west, and the Czech Republic to the northwest. Slovakia's m ...

for their respective regions and are assembled from imported parts in Brazil, Spain, China,

Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...

, and

Ecuador Ecuador, officially the Republic of Ecuador, is a country in northwestern South America, bordered by Colombia on the north, Peru on the east and south, and the Pacific Ocean on the west. It also includes the Galápagos Province which contain ...

. Principal design work for BRAVIA products is performed at Sony's research facilities in Japan, in the research and development department at the Sony de Mexico facility in

Baja California Baja California, officially the Free and Sovereign State of Baja California, is a state in Mexico. It is the northwesternmost of the 32 federal entities of Mexico. Before becoming a state in 1952, the area was known as the North Territory of B ...

, Mexico, and at the Sony Europe facility in

Nitra Nitra (; also known by other #Etymology, alternative names) is a city in western Slovakia, situated at the foot of Zobor Mountain in the valley of the river Nitra (river), Nitra. It is located 95 km east of Bratislava. With a population of ...

, Slovakia. The brand was also used on

mobile phone A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This rad ...

s in North American, Japanese, and European markets as of 2007.

Product range

Sony kdl 46x2000 bravia display dreambox dm7000 receiver by hdtvtotal dot com

TVs

In May 2013 Sony introduced their first 4K BRAVIA TV models smaller than X900 from late 2012. In May 2015, Sony launched their first lineup of Android television Bravia models that allowed users to access content from services like YouTube,

Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...

and

Hulu Hulu (, ) is an American Subscription business model, subscription streaming media service owned by Disney Streaming, a subsidiary of the Disney Entertainment segment of the Walt Disney Company. It was launched on October 29, 2007, initially as ...

as well as install apps and games from the

Google Play Google Play, also known as the Google Play Store, Play Store, or sometimes the Android Store (and was formerly Android Market), is a digital distribution service operated and developed by Google. It serves as the official app store for certifie ...

store. In addition, Bravia eventually integrated with

Google Assistant Google Assistant is a virtual assistant software application developed by Google that is primarily available on home automation and mobile devices. Based on artificial intelligence, Google Assistant can engage in two-way conversations, unlike ...

for controlling

home automation Home automation or domotics is building automation for a home. A home automation system will monitor and/or control home attributes such as lighting, climate, entertainment systems, and appliances. It may also include home security such ...

and voice commands. In September 2016, Sony announced that TVs older than 2012 will lose access to YouTube. Sony introduced their first

4K Ultra HD Ultra-high-definition television (also known as Ultra HD television, Ultra HD, UHDTV, UHD and Super Hi-Vision) today includes 4K UHD and 8K UHD, which are two digital video formats with an aspect ratio of 16:9. These were first proposed by ...

OLED An organic light-emitting diode (OLED), also known as organic electroluminescent (organic EL) diode, is a type of light-emitting diode (LED) in which the emissive electroluminescent layer is an organic compound film that emits light in respon ...

Android TV under the BRAVIA brand, named as the A1E in January 2017 with an X1 Extreme processor. The A8F was the next OLED TV introduced by Sony at CES 2018. At

IFA IFA or Ifa may refer to: Organisations Economics * Independent financial adviser, a type of financial services professional in the UK * Index Fund Advisors * Institute and Faculty of Actuaries, representing actuaries in the UK * Institute of Act ...

2018, the A9F with an X1 Ultimate processor was unveiled. In 2019, Sony introduced newer version 4K OLED models, A8G and the Master Series A9G, followed by the A8H in 2020. For 2021 Sony offered the world's first cognitive intelligence TVs with its latest XR A.I. Cognitive Processor in the new A80J and Master Series A90J.

Accessories

In April 2007, Sony launched the BRAVIA TDM-IP1, a docking cradle to permit playback of audio and video hosted on an

Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...

iPod The iPod is a series of portable media players and multi-purpose mobile devices that were designed and marketed by Apple Inc. from 2001 to 2022. The iPod Classic#1st generation, first version was released on November 10, 2001, about mon ...

on a BRAVIA model television. Current accessories available include a

Skype Skype () was a proprietary telecommunications application operated by Skype Technologies, a division of Microsoft, best known for IP-based videotelephony, videoconferencing and voice calls. It also had instant messaging, file transfer, ...

camera (CMUBR100) and

Wi-Fi Wi-Fi () is a family of wireless network protocols based on the IEEE 802.11 family of standards, which are commonly used for Wireless LAN, local area networking of devices and Internet access, allowing nearby digital devices to exchange data by ...

adapter (UWABR100).Sony Accessories
– Official Site.

Sony Bravia Internet TV and Video

Sony Bravia Internet Video first became available in late 2009 on Internet enabled Bravia TV's, later becoming available on Sony Blu-ray and home theatre systems. The original Bravia Internet Video was built around Sony's XMB interface and had several streaming media partners including: Amazon Video On Demand, YouTube, Yahoo!, Netflix and Sony Video (Qriocity). 2011 saw a revamp of Bravia Internet Video, with a rework of the interface and an added Skype capability. Sony Bravia Internet TV is the first TV to incorporate Google TV, currently only available in the US. It plans to revolutionize IPTV.Sony Google TV, hands on
– CNET. XBR8 is a series of Sony BRAVIA LCD High Definition Televisions. They were released into the US marketplace starting in September 2008. The 46- and 55-inch models of the XBR8 series features an RGB

LED A light-emitting diode (LED) is a semiconductor device that emits light when current flows through it. Electrons in the semiconductor recombine with electron holes, releasing energy in the form of photons. The color of the light (corresp ...

backlight system which Sony calls Triluminos. The new backlight system is claimed to provide a truer and higher color spectrum and allows this series of televisions to rival plasma displays in terms of dark blacks. This model also marked the debut of Sony's new video processor, the BRAVIA Engine 2 Pro. The display panel uses ten-bit processing and offers the 120 Hz MotionFlow technology. The XBR8 line offers two screen sizes; the 46" (KDL-46XBR8) was released on September 29, 2008. The second model, the 55" (KDL-55XBR8) became available for order in October 2008. In the United Kingdom, recent Bravia Televisions also include

YouView YouView TV Ltd is a British media company, a partnership of four broadcasters: the BBC, ITV, Channel 4 and 5; and two telecommunications operators, BT Group and TalkTalk Group (formerly also Arqiva). It launched in 2012 the hybrid television ...

built in, which gives users access to an interactive

EPG Electronic programming guides (EPGs) and interactive programming guides (IPGs) are menu-based systems that provide users of television, radio, and other media applications with continuously updated menus that display scheduling information fo ...

in addition to on-demand services from the

BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...

and ITV incorporated into a single search menu.

Green TV

For sale in Japan on July 30, 2008, Sony's green product, a new flat-panel 32-inch TV for ¥150,000 (US$1,400; €900) BRAVIA KDL-32JE1 offered ecological consumers the advantage of 70% less energy consumption than regular models with same image quality. It was claimed that the product had reduced carbon emissions to 79 kilograms (174 pounds) a year in comparison to other Bravia products.

Mobile phones

Sony uses a BRAVIA image processing engine in high-end mobile devices produced by its

Sony Mobile Communications Sony Mobile Communications Inc., originally Sony Ericsson Mobile Communications AB, was a Multinational corporation, multinational consumer electronics and telecommunications company, best known for its Mobile phones, mobile phone products. The ...

, starting with the Xperia arc model in 2011. Subsequent flagship models of Sony's

smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...

range such as the Xperia S, and Xperia Z use enhanced versions of the BRAVIA engine. In addition, BRAVIA brand phones have been produced by Sony/Sony Ericsson. BRAVIA brand phones are able to watch

1seg is a mobile terrestrial digital audio/video and data broadcasting service in Japan, Argentina, Brazil, Chile, Uruguay, Paraguay, Peru and the Philippines. Service began experimentally during 2005 and commercially on April 1, 2006. It is designe ...

terrestrial television. *For NTT DoCoMo A picture of a Sony logo during turning On with the Sony BRAVIA

::FOMA SO903iTV (Released in June 2007) ::FOMA SO906i (Released in June 2008) ::FOMA SO-01C ( Sony Ericsson Xperia Arc) (Released in March 2011) *For au by KDDI ::U1 (Released in December 2009) ::S004 (Released in May 2010) ::S005 (Released in November 2010, successor of S004)

Internals

The LCD panels within BRAVIA TVs are manufactured by Sony Corporation with a special architecture. Since 2010, the high end Bravia LX, HX and selected NX series use a 10th gen Sony Bravia ASV panel. The 8th gen SPVA panel from Sony LCD continue to serve other midrange and budget Bravia models. Many Sony televisions with USB connectivity run Linux.

Upgrading and maintenance

The software can be upgraded via a USB type A interface labeled "DME^x / service only" and via the Internet for later models. 2006–2007 models may be updated using a

memory stick The Memory Stick is a removable flash memory, flash memory card format, originally launched by Sony in late 1998. In addition to the original Memory Stick, this family includes the Memory Stick PRO, a revision that allows greater maximum storage ...

USB Universal Serial Bus (USB) is an industry standard, developed by USB Implementers Forum (USB-IF), for digital data transmission and power delivery between many types of electronics. It specifies the architecture, in particular the physical ...

. Depending upon the country and TV standard the tuner may need a service device to update it. It appears that units manufactured through November 2005 for sale in Asia and North America contained a software bug that prevented the device from powering up/down after 1200 hours. A free upgrade is available.

Uses and features

*Can be used to watch live TV *Can stream original content from streaming apps *Supported by Dolby audio

Region locking

Sony TVs sold in 2019 and earlier are region locked, which limited apps and media to be playable only in the same region that the TV was purchased from. However, as of 2020, with the release of the H series BRAVIA TVs, this is no longer the case, and any language can now be selected.

Language table

The two letters after the Sony TV codename in the build number denote the region.

References

{{DEFAULTSORT:Bravia Sony products High-definition television