''Brandweek'' is a three-day brand marketing symposium and a part of Adweek, Llc. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011.

Profile

Brandweek is a part of Adweek, covering the advertising and marketing industry. Brandweek, Mediaweek, and Adweek are owned by Beringer Capital, a

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

-based private equity firm that invests in digital media and marketing services.

History

First published in 1986 as Adweek's Marketing Week, the publication changed its name to ''Brandweek'' in 1992 after facing a legal threat from the UK's ''

Marketing Week ''Marketing Week'' is a website focused on the marketing industry, based in London, that grew out of what was a weekly, and latterly monthly, print magazine. History and profile ''Marketing Week'' was launched in March 1978. Its co-founders were ...

'' magazine. The publication was part of the Adweek Media Group of magazines owned by

The Nielsen Company Nielsen Holdings plc (or Nielsen) is an American media audience measurement firm. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide. For most of its history, the company was known for its two subsidiarie ...

. It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and

green marketing Green marketing refers to the marketing of products that are considered environmentally safe. It encompasses a broad range of activities, including product modification, changes to the production process, sustainable packaging, and modifications to ...

. In April 2011 ''Brandweek'' ceased its continuous print run as a distinct print magazine and was folded into Adweek and Adweek.com by its owners Prometheus Global Media. In February 2013 Prometheus announced the Brandweek Report, which appeared quarterly within the pages of Adweek and also appeared online and in Adweek's iPad edition. In 2014, Prometheus Global Media, which also owned ''

The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...

'' and ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...

'', acquired Mediabistro.com and merged the editorial, job board and education platforms with Adweek (along with Brandweek and Mediaweek brands). The Clio Awards. Mediabistro, Adweek, Clio and Film Expo were then spun out from Guggenheim Partners/Prometheus Global into a new company, Mediabistro Holdings. Beringer Capital acquired Adweek, Mediaweek and Brandweek from MediaBistro Holdings in July 2016. In January 2018, Adweek CEO Jeffrey Litvack announced Brandweek, the event, as a first-of-its-kind brand summit held during September 23–25, 2018, in Palm Springs, California, at the Omni Rancho Las Palmas Resort & Spa. Brandweek is currently invitation-only.

References

;General * ;Specific 1986 establishments in Massachusetts 2011 disestablishments in Massachusetts Business magazines published in the United States Weekly magazines published in the United States Defunct magazines published in the United States Magazines about advertising Magazines established in 1986 Magazines disestablished in 2011 Magazines published in Boston Marketing journals Professional and trade magazines {{Trade-mag-stub