The Brandaid Project is a
non-profit
A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...
global venture that aims to use micromarketing to help solve the problems of uneven global income distribution. It attempts to do this by supporting and promoting the work of
artisans
An artisan (from , ) is a skilled worker, skilled craft worker who makes or creates material objects partly or entirely by handicraft, hand. These objects may be wikt:functional, functional or strictly beauty, decorative, for example furnit ...
in the developing world in the following way: The Brandaid Foundation, an arm of the Brandaid project, funds the training of artisans and funds the establishment of better living and working conditions for artisan communities. Brandaid Collections, the other arm of the Brandaid project, helps sell the crafted objects these artisans make. The profits from sales are shared between the artisans, the Brandaid foundation and investors.
The project claims
Josh Brolin
Josh James Brolin (; born February 12, 1968) is an American actor. A son of actor James Brolin, he gained fame in his youth for his role in the adventure film ''The Goonies'' (1985). After years of decline, Brolin had a resurgence with his starr ...
,
Diane Lane
Diane Lane (born January 22, 1965) is an American actress. Her accolades include nominations for an Academy Award, three Primetime Emmy Awards, and three Golden Globe Awards.
Lane made her film debut in George Roy Hill's 1979 film '' A Littl ...
, and
Jimmy Jean-Louis
Jimmy Jean-Louis (born August 8, 1968) is a Haitian actor and producer. Born in Pétion-Ville, he moved to Paris at a young age with his family in search of a better life. His early roles were in French television commercials and Spanish musical ...
as its patrons. It has partnerships with UNESCO, as part of UNESCO's Global Alliance For Cultural Diversity,
CARE
Care may refer to:
Organizations and projects
* CARE (New Zealand), Citizens Association for Racial Equality, a former New Zealand organisation
* CARE (England) West Midlands, Central Accident Resuscitation Emergency team, a team of doctors & ...
, which advises and invests in Brandaid, the
Ciné Institute
Ciné Institute is a film school in Jacmel, Haiti, which grew out of the Jacmel Film Festival in 2008. It is the first and only film school in Haiti founded by David Belle. The college offers a free two-year tuition made possible by private donor ...
, and the
Saatchi Gallery
The Saatchi Gallery is a London gallery for contemporary art and an independent charity opened by Charles Saatchi in 1985. Exhibitions which drew upon the collection of Charles Saatchi, starting with US artists and minimalism, moving to the ...
.
BRANDAID PARTNERS
References
{{Reflist
External links
BRANDAIDBrand power comes to world's poorest, ''Globe and Mail''Diane Lane, "Who can ignore Haiti now?", ''CNN International''
Organizations based in Toronto
Companies based in Ontario