Brain and Creativity Institute (BCI) is a research unit of the College of Letters, Arts and Sciences at the

University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in ...

, which aims to "gather new knowledge about the human

emotion Emotions are physical and mental states brought on by neurophysiology, neurophysiological changes, variously associated with thoughts, feelings, behavior, behavioral responses, and a degree of pleasure or suffering, displeasure. There is ...

decision-making In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the Cognition, cognitive process resulting in the selection of a belief or a course of action among several possible alternative options. It could be ...

memory Memory is the faculty of the mind by which data or information is encoded, stored, and retrieved when needed. It is the retention of information over time for the purpose of influencing future action. If past events could not be remembe ...

, and

communication Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether Intention, unintentional or failed transmissions are included and whether communication not onl ...

, from a neurological perspective, and to apply this knowledge to the solution of problems in the biomedical and sociocultural arenas." The Institute was founded in August 2006, when Antonio Damasio, Hanna Damasio and colleagues moved from the

University of Iowa The University of Iowa (U of I, UIowa, or Iowa) is a public university, public research university in Iowa City, Iowa, United States. Founded in 1847, it is the oldest and largest university in the state. The University of Iowa is organized int ...

to the University of Southern California.

External links

BCI website

Damasio's homepage within USC Neuroscience

{{DEFAULTSORT:Brain And Creativity Institute Institutes of the University of Southern California Neuroscience research centers in California