Bradish Johnson
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Bradish Johnson (April 22, 1811 – November 3, 1892) was an American industrialist and slave owner. He owned plantations and
sugar refineries A sugar refinery is a Refining, refinery which processes raw sugar from sugarcane, cane or sugar extracted from sugar beet, beets into white refined sugar. Cane sugar mills traditionally produce raw sugar, which is sugar that still contain ...
in
Louisiana Louisiana ( ; ; ) is a state in the Deep South and South Central regions of the United States. It borders Texas to the west, Arkansas to the north, and Mississippi to the east. Of the 50 U.S. states, it ranks 31st in area and 25 ...
and a large
distillery Distillation, also classical distillation, is the process of separating the component substances of a liquid mixture of two or more chemically discrete substances; the separation process is realized by way of the selective boiling of the mixt ...
in New York City. In 1858 his distillery was at the heart of a scandal when an exposé in a weekly magazine accused it (and other distilleries) of producing altered and unsafe milk, called " swill milk", for sale to the public. The swill milk scandal helped to create the demand for
consumer protection law Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law. Such laws are intended to prevent business ...
s in the United States.


Early life and education

Bradish Johnson's father, William M. Johnson, was a sea captain from
Nova Scotia Nova Scotia is a Provinces and territories of Canada, province of Canada, located on its east coast. It is one of the three Maritime Canada, Maritime provinces and Population of Canada by province and territory, most populous province in Atlan ...
. In 1795 he purchased land in
Plaquemines Parish Plaquemines Parish ( ; ; ; ) is a parish located in the U.S. state of Louisiana. With a population of 23,515 at the 2020 census, the parish seat is Pointe à la Hache and the largest community is Belle Chasse. The parish was formed in 1807. ...
, Louisiana, along with a partner from Salem, Massachusetts named George Bradish. The partners built a sugar plantation there called "Magnolia", where they settled and began to produce sugar. In the 1830s, William Johnson moved his family to a new plantation four miles further up the Mississippi River, in
Pointe à la Hache, Louisiana Pointe à la Hache ( ) is a census-designated place (CDP) and unincorporated community in Plaquemines Parish, Louisiana, United States. "Census 2000 Data for the State of Louisiana" (town list), US Census Bureau, May 2003, webpage: C2000- ...
. He named his new plantation "
Woodland A woodland () is, in the broad sense, land covered with woody plants (trees and shrubs), or in a narrow sense, synonymous with wood (or in the U.S., the '' plurale tantum'' woods), a low-density forest forming open habitats with plenty of sunli ...
". Bradish Johnson, born in 1811, was the third of four sons. He was named after his father's business partner, George Bradish. By 1820, Captain William Johnson had also begun purchasing property on the West side of
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
and had gone into the distillery and sugar refining business in New York. Bradish Johnson, who was born in Louisiana, attended Columbia College in New York City, graduating in the class of 1831. He then studied law and was admitted to the bar. When his father became ill, he abandoned the legal profession to enter the family business.


Business

Johnson started out as a partner in the distilling company William Johnson and Sons. After his father's death, he went into business with a man named Moses Lazarus, the father of poet
Emma Lazarus Emma Lazarus (July 22, 1849 – November 19, 1887) was an American author of poetry, prose, and translations, as well as an activist for Jewish and Georgism, Georgist causes. She is remembered for writing the sonnet "The New Colossus", which wa ...
, as Johnson and Lazarus. Upon the retirement of Lazarus, the firm was renamed Bradish Johnson and Sons. The Johnsons owned several properties, including a distillery at 244 Washington Street. The largest facility occupied two city blocks near the
Hudson River The Hudson River, historically the North River, is a river that flows from north to south largely through eastern New York (state), New York state. It originates in the Adirondack Mountains at Henderson Lake (New York), Henderson Lake in the ...
, from Ninth Avenue to Eleventh Avenue between 15th and 16th Streets. The distillery was east of Tenth Avenue, while the cow barns and dairy were located west of Tenth. Through his distilleries and his investments in real estate, Johnson became very wealthy. He became one of the directors of the
Chemical Bank Chemical Bank, headquartered in New York City, was the principal operating subsidiary of Chemical Banking Corporation, a bank holding company. In 1996, it acquired Chase Bank, adopted the Chase name, and became the largest bank in the United Stat ...
of New York when it was rechartered in 1844. He served as a director for the next twenty years. Johnson was an innovator in the sugar industry, and his refinery was the first to "successfully make use of centrifugal machines in the manufacture of sugar". Johnson bought out his brother's share of the Woodland Plantation before the Civil War and became its sole owner. He eventually purchased a number of other plantations in the area: Pointe Celeste, Bellevue, and the Orange Farm. He also acquired two plantations above New Orleans which he renamed after his married daughters: Whitney Plantation and Carroll Plantation. When Johnson's estate was settled in 1900, it included 31 pieces of New York real estate, which together added up to 78 acres. All the lots were purchased by a corporation formed by his heirs for a total of $4,769,100.


"Swill milk" scandal

The Johnson & Lazarus distillery at 16th Street was the subject of a famous
muckraking The muckrakers were reform-minded journalists, writers, and photographers in the Progressive Era in the United States (1890s–1920s) who claimed to expose corruption and wrongdoing in established institutions, often through sensationalist publ ...
exposé by ''
Frank Leslie’s Illustrated Newspaper ''Frank Leslie's Illustrated Newspaper'', later renamed ''Leslie's Weekly'', was an American illustrated literary and news magazine founded in 1855 and published until 1922. It was one of several magazines started by publisher and illustrator Fra ...
'' in 1858. Distilleries in 19th century New York had to dispose of the tons of organic waste they generated, and their solution was to feed the still hot mash to hundreds of sick old cows and then sell the milk. The cows were crowded into filthy stables, and were so sickly that some of them were reportedly held up by slings. The milk, referred to as " swill milk", was often cut with water and then thickened with chalk or flour. Swill milk was accused of being a major cause of infant mortality — it was sold from pushcarts all over the city, advertised, e.g., as farm-fresh milk from Orange County. Johnson was a supporter of the
Tammany Hall Tammany Hall, also known as the Society of St. Tammany, the Sons of St. Tammany, or the Columbian Order, was an American political organization founded in 1786 and incorporated on May 12, 1789, as the Tammany Society. It became the main local ...
politician Alderman
Michael Tuomey Michael Tuomey (September 29, 1805 – March 30, 1857) was the State Geologist of South Carolina from 1844 to 1847, and the first State Geologist of Alabama, appointed in 1848 and serving until his death. His early descriptions and maps of the Bi ...
, known as "Butcher Mike". Tuomey defended the distillers vigorously throughout the scandal — in fact, he was put in charge of the Board of Health investigation. ''Frank Leslie’s Illustrated Newspaper'' staked out Johnson's mansion at 21st and Broadway, and reported that in the midst of the investigation, Tuomey was observed making late night visits. The Board of Health exonerated the distillers, but public outcry led to the passage of the first food safety laws in the form of milk regulations in 1862.


Civil War years


Petitioning Lincoln

In 1863 Johnson took a leading part in the "Conservative Unionists", a group of businessmen with interests in the South who wanted occupied Louisiana let back into the Union with her 1852 constitution intact. They claimed that the state constitution had not been dissolved and the secession was illegal, so the President should allow the state back into the Union with slavery intact. Johnson and two other plantation owners made their argument in a letter to President Lincoln, reinforced by a personal visit. Lincoln was not impressed. In his dismissive response he wrote "I do not perceive how such committal could facilitate our military operations in Louisiana, I really apprehend it might be so used as to embarrass them."


Johnson v. Dow

In 1863 Johnson brought a suit against a Union general. The suit claimed that in 1862 the occupying Union Army, under the command of General Neal S. Dow of the 13th Maine Regiment, 'took from Johnson's plantation twenty-five hogsheads of sugar, plundered the dwelling-house hereon and took one silver pitcher, one-half dozen silver knives, one-half dozen silver spoons, one
fish knife The fish knife together with fish fork represent a set of utensils specialized for eating fish. A fish knife is a strange-looking, purposely blunt implement. History Fish knives, like most highly specialized utensils, date back to the Victori ...
, one-half dozen silver teaspoons and other articles.' Johnson presented himself as a loyal citizen of the Union, residing in New York, who had simply been robbed by the Union Army. He was awarded $1750 in damages by the court. When Dow failed to pay him, he sued Dow in Dow's home state of Maine after the war. The case went all the way to the Supreme Court, which handed down a decision in 1876 against Johnson, pointing out that his holdings were in conquered territory during a time of war, and that it would be very hard to engage in warfare if the enemy could sue for damages. "Johnson v. Dow" became a hot topic of debate during the heated Tilden-Hayes Presidential election of 1876, as the country's people tried to figure out the confusing nature of the status of the defeated Confederate states.


Woodland described

In 1863 the Union Army's "Office of Negro Labor" was sent to Woodland to investigate conditions there. They found that on the plantation "great ill feeling and discontent" existed. The slaves begged to be given permission to enlist in the Union Army. They complained that their rations were "unfairly curtailed" by the overseer and that he was "lecherous toward their women". After the inspectors had left, the overseer is said to have "harangued the Negroes, boasted of his unlimited power over them," and "used seditious and insulting language" towards the Union. This report presents a very different picture from the one that appeared in Johnson's ''New York Times'' obituary and in the official history of the Chemical Corn Exchange Bank, which claimed that he had freed his slaves prior to the
Emancipation Proclamation The Emancipation Proclamation, officially Proclamation 95, was a presidential proclamation and executive order issued by United States President Abraham Lincoln on January 1, 1863, during the American Civil War. The Proclamation had the eff ...
.


Personal life

Johnson married a New Yorker named Louisa Anna Lawrance around 1834. Together they had ten children. Their New York residence was located near fashionable
Madison Square Madison Square is a public square formed by the intersection of Fifth Avenue and Broadway at 23rd Street in the New York City borough of Manhattan. The square was named for Founding Father James Madison, the fourth president of the United St ...
, at 21st Street on the short block between Broadway and Fifth Avenue.In opposition to a plan to run a railroad up Fifth Avenue in 1885, group, including Cornelius Vanderbilt, Chauncey M. Depew, John Sloane, Bradish Johnson and William Waldorf Astor, organized the Association for the Protection of the Fifth Avenue Thoroughfare (Robert T. Swaine, ''The Cravath Firm And Its Predecessors: 1819-1947'', 2006:413ff). In 1874 Johnson retired from business in New York and moved to New Orleans, where he had a new Italianate mansion built in the Garden District at 2343 Prytania Street. The house is now home to the Louise S. McGehee School. The family also had an estate in East Islip, on the South Shore of Long Island, NY, which is where Johnson died on November 3, 1892. Johnson is interred at
Green-Wood Cemetery Green-Wood Cemetery is a cemetery in the western portion of Brooklyn, New York City. The cemetery is located between South Slope, Brooklyn, South Slope/Greenwood Heights, Brooklyn, Greenwood Heights, Park Slope, Windsor Terrace, Brooklyn, Win ...
in
Brooklyn Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...
,
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
. He was a member of
The Boston Club The Boston Club is an exclusive private gentlemen's club in New Orleans, Louisiana, US, founded in 1841 as a place for its white members to congregate and partake in the fashionable card game of Boston (card game), Boston. It is the third oldest ...
of New Orleans.


Legacy

After Johnson retired to New Orleans, his house at 21st and Broadway was home to the
Lotos Club The Lotos Club is a private social club in New York City. Founded primarily by a young group of writers and critics in 1870 as a gentlemen's club, it has since begun accepting women as members. Mark Twain, an early member, called it the "Ace of ...
. In 1918 the Johnson heirs had an office building erected on the site. The building, at 921–925 Broadway, is called the Bradish Johnson Building. An image of "Woodland" was used on the logo of the liqueur
Southern Comfort Southern Comfort (often abbreviated SoCo) is an American naturally fruit-flavored whiskey liqueur with fruit and spice accents. The brand was created by bartender Martin Wilkes Heron in New Orleans in 1874, using whiskey as the base spirit. Whi ...
from 1934 to 2001. Since 1997 the site of the Johnson & Lazarus distillery at 16th Street and Ninth Avenue, later the factory of National Biscuit Company, has been home to
Chelsea Market Chelsea Market is a food hall, shopping mall, office building and television production facility located in the Chelsea neighborhood of the borough of Manhattan, in New York City. The Chelsea Market complex occupies an entire city block with a ...
. The house at Woodland Plantation has been listed on the
National Register of Historic Places The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...
since 1998, and is operated as a bed and breakfast.


References


External links


Finding aid for the Bradish Johnson Papers at the Museum of the City of New YorkGreen-Wood Cemetery Burial SearchBradish Johnson Papers
a
The Historic New Orleans Collection
{{DEFAULTSORT:Johnson, Bradish 1811 births 1892 deaths People from Plaquemines Parish, Louisiana Businesspeople from New York City American industrialists Columbia College (New York) alumni People from Bay Shore, New York 19th-century American businesspeople