Brad Troemel (born 1987) is an American artist and writer based in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. Troemel is most well known for co-creating the
Tumblr
Tumblr (pronounced "tumbler") is a microblogging and Social networking service, social networking website founded by David Karp in 2007 and is owned by American company Automattic. The service allows users to post multimedia and other content ...
blog ''The Jogging'' in 2009 which received attention for its work in
post internet art.
A self-described “emphatic disruptor”, ''
The New Yorker
''The New Yorker'' is an American magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. It was founded on February 21, 1925, by Harold Ross and his wife Jane Grant, a reporter for ''The New York T ...
'' has described his work as “a jab at the rigid rules of the art world and an experiment in what art might look like if those rules didn’t exist.”
Education
Troemel received a
BA in Visual Critical Studies from the
School of the Art Institute of Chicago
The School of the Art Institute of Chicago (SAIC) is a Private university, private art school associated with the Art Institute of Chicago (AIC) in Chicago, Illinois. Tracing its history to an art students' cooperative founded in 1866, which gr ...
. For his thesis, he wrote a twenty-page essay titled "Free Art" which used arguments by ''Wired'' editor Chris Anderson to envision a radical techno-libertarian conception of how the Internet can circumvent the traditional art world.
He received an MFA from
New York University
New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...
NYU Steinhardt.
Career
In 2008, Troemel opened the Chicago-based art gallery ''Scott Projects''.
Starting in 2009, Troemel, along with artist Lauren Christiansen, began digitally compositing
images
An image or picture is a visual representation. An image can be two-dimensional, such as a drawing, painting, or photograph, or three-dimensional, such as a carving or sculpture. Images may be displayed through other media, including a project ...
that depicted irreverent installation scenes and sculptures on the
Tumblr
Tumblr (pronounced "tumbler") is a microblogging and Social networking service, social networking website founded by David Karp in 2007 and is owned by American company Automattic. The service allows users to post multimedia and other content ...
blog ''The Jogging''. Jogging concluded with months of polarizing conspiracy images made by Troemel and the artist Edward Shenk, what critic Zachary Kaplan called "a body of image macros that took on the look and feel of Truther and right-wing, anti-Obama propaganda while simultaneously subverting it through absurdist content."
In 2011, Troemel began a series of exhibitions with his use of
Bitcoin
Bitcoin (abbreviation: BTC; Currency symbol, sign: ₿) is the first Decentralized application, decentralized cryptocurrency. Based on a free-market ideology, bitcoin was invented in 2008 when an unknown entity published a white paper under ...
and the
Silk Road black market. For the exhibition "The Social Life of Things" in
Rotterdam
Rotterdam ( , ; ; ) is the second-largest List of cities in the Netherlands by province, city in the Netherlands after the national capital of Amsterdam. It is in the Provinces of the Netherlands, province of South Holland, part of the North S ...
, Troemel used a number of objects from the marketplace including a fake ID containing his real details and picture, bump keys and psychedelic drug seeds which were presented in an installation. Those objects were presented for free to be further used by visitors and Troemel himself used Silk Road-purchased identification to travel from New York to Rotterdam for the exhibition.
In 2012, Troemel launched an
Etsy
Etsy, Inc. is an American e-commerce company with an emphasis on the selling of handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home decor, religious items, furni ...
store primarily featuring temporary food sculptures designed to fall apart during their shipment through the postal service.
His early work was exhibited at the Tomorrow Gallery, run by
Tara Downs.
Troemel's 2014 exhibition Live/Work at Tomorrow Gallery featured a series of hanging colored ant tanks, each representing a different trio of charities. The run of the exhibition served as a competition between the various ant tanks to see which could most productively dig the most tunnels, earning the charity that the ants represented 10% of the exhibitions' proceeds.
In 2015, Troemel partnered with
Joshua Citarella, a former collaborator from Jogging, to create UV Production House, an Etsy store providing material kits and fabrication guidance to collectors for all-original works.
In 2016 exhibition "Freecaching", Troemel concealed his entire studio inventory in
Central Park
Central Park is an urban park between the Upper West Side and Upper East Side neighborhoods of Manhattan in New York City, and the first landscaped park in the United States. It is the List of parks in New York City, sixth-largest park in the ...
and presented GPS coordinates as magnetic puzzle certificates of authenticity at Tomorrow Gallery. He described, the exhibition was meant to be a proof of concept for discretely utilizing public space as a sharing economy art storage business model.
In early 2020, Troemel released a mock "advertisement" for the
Joe Biden
Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party (United States), Democratic Party, he served as the 47th vice p ...
campaign captioned, "His brain? No, his heart." The satirical piece went viral and was shared by both left-and right-wing users who were not always aware of its original intent. The piece was later taken down by
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
and other platforms as
fake news
Fake news or information disorder is false or misleading information (misinformation, disinformation, propaganda, and hoaxes) claiming the aesthetics and legitimacy of news. Fake news often has the aim of damaging the reputation of a person ...
.
See also
*
Post-Internet
Post-Internet is a 21st-century art movement involving works that are derived from the Internet or its effects on aesthetics, culture and society.
Definition
Post-Internet is a loosely-defined term that was coined by artist/curator Marisa Olson ...
References
External links
*
{{DEFAULTSORT:Troemel, Brad
Living people
1987 births
New York University faculty
Artists from New York (state)
Date of birth unknown
School of the Art Institute of Chicago alumni
New York University alumni