Brad Alexander
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Brad Alexander (born February 2, 1971) is an American composer for
television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
and
musical theater Musical theatre is a form of theatrical performance that combines songs, spoken dialogue, acting and dance. The story and emotional content of a musical – humor, pathos, love, anger – are communicated through words, music, moveme ...
. He was the lead composer for the 20192020 animated series ''
Clifford the Big Red Dog ''Clifford the Big Red Dog'' is an American children's book series which focuses on the adventures of an 8-year old blonde haired girl named Emily Elizabeth and her titular pet: a gigantic, red-furred dog named Clifford. It was first published ...
'' ( Scholastic/
PBSKids PBS Kids (stylized as PBS KIDS) is the branding used for nationally distributed children's programming carried by the U.S. public television network PBS. The brand encompasses a daytime block of children's programming carried daily by most PBS m ...
/
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
) and wrote the music for ''See Rock City & Other Destinations'', which won the 2011
Drama Desk Award for Outstanding Book of a Musical The Drama Desk Award for Outstanding Book of a Musical is an annual award presented by Drama Desk in recognition of achievements in theatre across collective Broadway, off-Broadway and off-off-Broadway productions in New York City. It was first pr ...
, the Richard Rodgers Award and the BMI Foundation's Jerry Bock Award. He wrote the music for
TheatreWorksUSA TheatreWorksUSA is a professional, not-for-profit theatre for young and family audiences founded in 1961. The company is based out of New York City, but has touring productions that run through forty-nine states as well as parts of Canada. P ...
’s ''Dog Man: The Musical'', which premiered
off-Broadway An off-Broadway theatre is any professional theatre venue in New York City with a seating capacity between 100 and 499, inclusive. These theatres are smaller than Broadway theatres, but larger than off-off-Broadway theatres, which seat fewer tha ...
at the
Lucille Lortel Theater The Lucille Lortel Theatre is an off-Broadway playhouse at 121 Christopher Street in Manhattan's West Village. It was built in 1926 as a 590-seat movie theater called the New Hudson, later known as Hudson Playhouse. The interior design is largel ...
and toured the US and Canada from 2019–2020. He also wrote the music and orchestrations for ''Click, Clack, Moo'', which premiered
Off-Broadway An off-Broadway theatre is any professional theatre venue in New York City with a seating capacity between 100 and 499, inclusive. These theatres are smaller than Broadway theatres, but larger than off-off-Broadway theatres, which seat fewer tha ...
at the
Lucille Lortel Theater The Lucille Lortel Theatre is an off-Broadway playhouse at 121 Christopher Street in Manhattan's West Village. It was built in 1926 as a 590-seat movie theater called the New Hudson, later known as Hudson Playhouse. The interior design is largel ...
and received a nomination for the
Drama Desk Award for Outstanding Lyrics The Drama Desk Award for Outstanding Lyrics is an annual award presented by Drama Desk in recognition of achievements in musical theatre across collective Broadway, off-Broadway and off-off-Broadway productions in New York City. Stephen Sondheim ...
and Lucille Lortel Award nominations for Outstanding Choreographer, Outstanding Lyrics and Outstanding Musical. His songs have been featured on
Sony Records Sony Records was a record label founded by R&B duo Ike & Tina Turner in 1963. It was not affiliated with Sony Group Corporation. Ike Turner produced singles by members of the Kings of Rhythm and the Ikettes on Sony Records. Records on the la ...
,
Select Records Select Records was an American record label. Among its most popular acts were the Real Roxanne, Chubb Rock, AMG, The Jerky Boys, Kid 'n Play, UTFO, Whistle, and Gary Private. From 1990 to 1995, it had a distribution deal with Elektra Reco ...
,
Showtime Showtime or Show Time may refer to: Film * ''Showtime'' (film), a 2002 American action/comedy film * ''Showtime'' (video), a 1995 live concert video by Blur Television Networks and channels * Showtime Networks, a division of Paramount Global w ...
's ''
The L Word ''The L Word'' is a television drama series that aired on Showtime in the United States from 2004 to 2009. The series follows the lives of a group of lesbian and bisexual women who live in West Hollywood, California. The premise originated wit ...
'',
VH1 VH1 (originally an initialism for Video Hits One) is an American basic cable television network that launched on January 1, 1985, and is currently owned by the MTV Entertainment Group unit of Paramount Global's networks division based in New Y ...
's Celebreality campaign,
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and the web series ''
Submissions Only ''Submissions Only'' is a comedy web series about the casting and audition process for Broadway theater. It centers around aspiring actress Penny Reilly ( Kate Wetherhead) and her friend, casting agency director Tim Trull ( Colin Hanlon), and the ...
''. He is a member of the
Songwriters Hall of Fame The Songwriters Hall of Fame (SHOF) is an American institution founded in 1969 by songwriter Johnny Mercer, music publisher/songwriter Abe Olman, and publisher/executive Howie Richmond to honor those whose work represent and maintain the heri ...
, National Alliance for Musical Theatre,
Dramatists Guild of America The Dramatists Guild of America is a professional organization for playwrights, composers, and lyricists working in the U.S. theatre market. It was born in 1921 out of the Authors Guild, known then as Authors League of America, formed in 1912. M ...
and member emeritus of The
BMI Lehman Engel Musical Theatre Workshop The BMI Lehman Engel Musical Theatre Workshop is a two-year educational program for people who wish to develop a musical and has been called "the premier incubator for Broadway". At the end of the second year, a small number of selected participants ...
. He is married to actress and writer Jill Abramovitz.


Early career

Alexander's first professional writing job was at the
Berkshire Theatre Festival The Berkshire Theatre Festival is one of the oldest professional performing arts venues in the Berkshires, celebrating 100 years of theatre in 2028. History The main building of the Berkshire Theatre Festival was originally the Stockbridge Casin ...
, where he spent two summers penning over 40 songs for its acclaimed Children's Theatre Under The Tent. As a music producer at advertising agency
Young & Rubicam VMLY&R was an American marketing and Marketing communications, communications company specializing in advertising, Digital media, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 mer ...
in New York City, Alexander supervised the music and sound design for national broadcast campaigns for
Campbell's The Campbell's Company (doing business as Campbell's and formerly known as the Campbell Soup Company) is an American company, most closely associated with its flagship canned soup products. The classic red-and-white can design used by many Campb ...
,
Kraft Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate (company), conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July ...
,
Fisher Price Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. It was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Sc ...
,
Barbie Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy and entertainment company Mattel and introduced on March 9, 1959. The toy was based on the German Bild Lilli doll, Bild Lilli doll which Hand ...
and the
Ad Council The Advertising Council, commonly known as Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements or PSAs on behalf of various sponsors, including nonprofit organizations, non-gover ...
. He later left the corporate world to perform as a pianist and singer, playing solo and dueling piano shows in New York City and throughout the East Coast for over a decade, learning thousands of songs and becoming intimately familiar with
song structure Song structure is the arrangement of a song, and is a part of the songwriting process. It is typically sectional, which uses repeating forms in songs. Common piece-level musical forms for vocal music include bar form, 32-bar form, verse–chorus ...
.


Works

*''
Clifford The Big Red Dog ''Clifford the Big Red Dog'' is an American children's book series which focuses on the adventures of an 8-year old blonde haired girl named Emily Elizabeth and her titular pet: a gigantic, red-furred dog named Clifford. It was first published ...
'' ( Scholastic/
PBSKids PBS Kids (stylized as PBS KIDS) is the branding used for nationally distributed children's programming carried by the U.S. public television network PBS. The brand encompasses a daytime block of children's programming carried daily by most PBS m ...
/
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
) - Lead Composer. *''
Peg + Cat PEG or peg may refer to: Devices * Clothes peg, a fastener used to hang up clothes for drying * Tent peg, a spike driven into the ground for holding a tent to the ground * Tuning peg, used to hold a string in the pegbox of a stringed instrumen ...
'' (
PBSKids PBS Kids (stylized as PBS KIDS) is the branding used for nationally distributed children's programming carried by the U.S. public television network PBS. The brand encompasses a daytime block of children's programming carried daily by most PBS m ...
/
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
) - Composed music for five episodes. *''Dog Man: The Musical'' (book and lyrics by Kevin Del Aguila; based on the books by
Dav Pilkey David Murray "Dav" Pilkey Jr. (; born March 4, 1966) is an American comic book writer of children's fiction. He is best known as the author and illustrator of the children's book series ''Captain Underpants'' and its spin-off children's graphic ...
; directed by Jen Wineman) *''Click Clack Moo'' (lyrics by Kevin Del Aguila; book by Billy Aronson; directed by
John Rando John Rando is an American stage director who won the Tony Award for Best Direction of a Musical for ''Urinetown the Musical'' in 2002. He received his 2nd nomination in the same category in 2015 for the 2014 Broadway revival of '' On the Town''. ...
) *''Duck For President & Other Story Books'' (“Duck For President” and “I Have To Go”) (book and lyrics by Kevin Del Aguila; directed by Kevin Del Aguila) *''Eleven'' (book by Rachel Axler; lyrics by Jimmy McNicholas; directed by Jim Krueger) *''If You Give A Pig A Pancake & Other Story Books'' (“Lily’s Big Day”) (book and lyrics by Kevin Del Aguila; directed by Kevin Del Aguila) *''Just So Stories'' (book by
Mindi Dickstein Mindi Dickstein is an American lyricist and librettist. Dickstein wrote the lyrics for the 2005 Broadway musical production ''Little Women'', based on the 1868 novel of the same name by Louisa May Alcott. It began previews at The Virginia Theater ...
; lyrics by Helen Chayefsky; directed by David Schechter) *''Martha Speaks'' (book by Kevin Del Aguila; lyrics by Jill Abramovitz; directed by Devanand Janki) *''The Living End'' ("The Ransom of Red Chief") (book by Brad Alexander and Helen Chayefsky; lyrics by Helen Chayefsky; directed by Cheryl Denson) *''See Rock City & Other Destinations'' (book and lyrics by Adam Mathias; New York premiere at
The Duke on 42nd Street The New 42nd Street is a not-for-profit organization based in Manhattan, New York City. In 1990, the New 42nd Street was formed to oversee the redevelopment of seven neglected and historic theatres on 42nd Street between Seventh and Eighth Aven ...
directed by Jack Cummings III; world premiere at
Barrington Stage Company Barrington Stage Company (BSC) is a regional theatre company in the Berkshires of Western Massachusetts. It was co-founded in 1995 by Artistic Director Julianne Boyd, and former Managing Director Susan Sperber in Sheffield, Massachusetts. ...
directed by Kevin Del Aguila) *''We The People: America Rocks!'' (“King of the Ring”) (lyrics by Kevin Del Aguila; book by
Joe Iconis Joseph Peter Philip Iconis (born September 22, 1981) is an American composer, lyricist, and playwright. He is best known for writing the music and lyrics to the Broadway musical '' Be More Chill'', for which he was nominated for the Tony Award ...
; directed by
Gordon Greenberg Gordon Greenberg (born 1969) is an American stage director, a theater and television writer, and an Artistic Associate at The New Group. Education Greenberg attended Stanford University and NYU Film School Tisch School of the Arts, as well as T ...
)


Awards and honors

*2020 Off-Broadway Alliance Award nomination for Best Family Musical (''Dog Man: The Musical'') *2011 Drama Desk Award nomination for Outstanding Music (''See Rock City & Other Destinations'') *2011 Lucille Lortel Award nomination for Outstanding Musical (''We The People: America Rocks!'') *2010 Lucille Lortel Award nomination for Outstanding Musical (''Click, Clack, Moo'') *2008 Richard Rodgers Award for Musical Theatre from The American Academy of Arts and Letters (''See Rock City & Other Destinations'') *2007 Jerry Bock Award from The BMI Foundation (''See Rock City & Other Destinations'')


References


External links

*
Official website''See Rock City & Other Destinations'' musical website
{{DEFAULTSORT:Alexander, Brad 1971 births American musical theatre composers American male musical theatre composers American musical theatre lyricists Living people