Brabantia is a privately owned

Dutch Dutch or Nederlands commonly refers to: * Something of, from, or related to the Netherlands ** Dutch people as an ethnic group () ** Dutch nationality law, history and regulations of Dutch citizenship () ** Dutch language () * In specific terms, i ...

company which manufactures items for residential use such as

waste bin A waste container, also known as a dustbin, rubbish bin, trash can, garbage can, wastepaper basket, and wastebasket, among other names, is a type of container intended to store waste that is usually made out of metal or plastic. The words "r ...

laundry Laundry is the washing of clothing and other textiles, and, more broadly, their drying and ironing as well. Laundry has been part of history since humans began to wear clothes, so the methods by which different cultures have dealt with this u ...

racks, food storage containers and other products.

History

The company was founded in 1919 in Aalst,

North Brabant North Brabant ( ; ), also unofficially called Brabant, Dutch Brabant or Hollandic Brabant, is a province in the south of the Netherlands. It borders the provinces of South Holland and Gelderland to the north, Limburg to the east, Zeeland to ...

Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...

, under the name Van Elderen & Co, a company specialising in sheet metal fabrication. The name Brabantia is derived from the province of

, and was an early Van Elderen trade name. Tijn van Elderen has been the company CEO since 31 January 2012. Brabantia offers a range of some 500 houseware products in five core categories: waste storage, food storage, food preparation, laundry care and hardware, which includes post boxes and bathroom accessories. Since 1919, the company has grown and now has four production units employing 1,000 employees across 85 countries. It has an annual turnover of around €150 million. Still using steel as its prime manufacturing material, as well as a variety of high-grade plastics, products continue to be made in-house in

Belgium Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...

Latvia Latvia, officially the Republic of Latvia, is a country in the Baltic region of Northern Europe. It is one of the three Baltic states, along with Estonia to the north and Lithuania to the south. It borders Russia to the east and Belarus to t ...

and

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

, as well as an assembly and finishing plant in

Nailsea Nailsea is a town in North Somerset, England, southwest of Bristol, and northeast of Weston-super-Mare. The nearest village is Backwell, which lies south of Nailsea on the opposite side of the Bristol to Exeter railway line. Nailsea had a po ...

in the UK. The company has wholly owned subsidiaries in all key European markets including the United Kingdom, Belgium, France, Germany, Denmark, Switzerland, Spain, Italy and the United States with an export department covering other world markets.

Aims

The company markets its products on the basis of their supposed toughness and durability. According to its

mission statement A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation ...

, it aims to develop products that are "Designed for Living".

References

External links

* {{Official website, https://www.brabantia.com/ Manufacturing companies of the Netherlands Kitchenware brands Dutch brands