Bozell is an American full-service public relations and

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...

Omaha, Nebraska Omaha ( ) is the List of cities in Nebraska, most populous city in the U.S. state of Nebraska. It is located in the Midwestern United States along the Missouri River, about north of the mouth of the Platte River. The nation's List of United S ...

History

Bozell traces its roots to the company founded in 1921 in

Omaha Omaha ( ) is the List of cities in Nebraska, most populous city in the U.S. state of Nebraska. It is located in the Midwestern United States along the Missouri River, about north of the mouth of the Platte River. The nation's List of United S ...

Nebraska Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...

by Leo Bozell and Morris Jacobs as Bozell & Jacobs, Inc.Atkins, Claire; Thomaselli, Rich (February 3, 2003). Interpublic to fold weakened Bozell into Lowe. ''

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in ...

'' In 1985, the firm was purchased by

Lorimar Lorimar may refer to: * Lorimar Television, previously Lorimar Productions and later Lorimar Distribution, an American film and television production and marketing company from 1969 to 1986 * Lorimar-Telepictures, formed in 1986 after the merger of ...

and merged with another Lorimar entity,

Kenyon & Eckhardt Kenyon & Eckhardt was an independent advertising agency that was acquired by Lorimar in 1983, which then acquired Bozell Jacobs in 1985 and merged them. ''Lorimars merged ad agency property was initially named ''Bozell, Jacobs, Kenyon & Eck ...

to form Bozell, Jacobs, Kenyon & Eckhardt. In 1992 the firm shortened its name to Bozell Worldwide. From 1986 to 1993, the company was headed by noted advertisement executive Leo-Arthur Kelmenson, who contributed significantly to the turnaround of

Chrysler Corporation FCA US, LLC, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of ...

. Bozell is well known for its campaigns, which have introduced memorable slogans and ads, such as: *" Pork. The Other White Meat" *" Corinthian leather" *" Genesis does what Nintendon't" *" The Old Home Fill-er-up and Keep On-a-Truckin' Café" In 1997, Bozell was acquired by True North, holding company for FCB. ''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

'' described the combination as the sixth largest advertising company. In 2001, the remaining largest offices of Bozell Worldwide were merged with Lowe Worldwide as part of the

Interpublic Group of Companies The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as seve ...

. The managing partners of the Bozell office in Omaha then bought themselves out from the holding company, renamed using the historic ''Bozell & Jacobs'' name, and continued as an independent shop again; other units of the conglomerate continue as ''Bozell''. In 2013, Bozell proclaimed on their website ''Women’s Business Enterprise National Council (WBENC)'' certification for being 50+% woman-owned.

Leadership

* Leo Bozell (co-founder) * Morris Jacobs (co-founder) * Charles Peebler Jr. * Leo-Arthur Kelmenson * William Ward White * David Bell

References

External links

* {{Authority control Advertising agencies of the United States Companies based in Omaha, Nebraska Marketing companies established in 1921 1921 establishments in Nebraska

History

Leadership

See also

References

External links