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Boyer Candy Company is an American candy company located in
Altoona, Pennsylvania Altoona ( ) is a city in Blair County, Pennsylvania, United States. The population was 43,963 at the time of the 2020 United States census, 2020 census. It is the principal city of the Altoona Metropolitan statistical area, metropolitan area, w ...
. The factory is located in the downtown district. Boyer Candy is privately owned by Consolidated Brands, which is owned by the Forgione family.


History

Boyer was founded during the
Great Depression The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
by brothers Bill and Bob Boyer as a means of supplementing their income. The business was originally operated from their own kitchen with their mother and sister hand-wrapping candy as Bill finished making it. Bob sold the candy door to door. Initial products included homemade fudge and nut raisin clusters, but as demand increased, they expanded their offerings and moved production to a new manufacturing facility in 1936. That year, the company's chocolatiers experimented with chocolate covered marshmallow, resulting in Mallo Cups, a cup-shaped candy consisting of a whipped
marshmallow Marshmallow (, ) is a confectionery made from sugar, water and gelatin whipped to a solid-but-soft consistency. It is used as a filling in baking or molded into shapes and coated with corn starch. This sugar confection is inspired by a medicina ...
creme center covered with
chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...
(resembling
Reese's Peanut Butter Cups Reese's Peanut Butter Cups (, ) are an American candy by the Hershey Company consisting of a peanut butter filling encased in chocolate. They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for Mi ...
, which were introduced in 1928). In 1969, Boyer was acquired by American Maize-Products, after Bill and Bob Boyer retired from the company. In 1970, a new 32,000 square foot warehouse was constructed. In June 1984, American Maize sold the company to Consolidated Brands, and Consolidated founder Anthony Forgoine became the president of the company. The corporate headquarters were moved from New York to Altoona, PA. Following the death of Anthony Forgione in 2001, family friend Roy Mollomo became the new president of the company. In 2008, Anthony Forgione II, son of the company's previous owner Anthony Forgione, petitioned the Florida court that put Roy Mollomo in charge of the company. Anthony Forgione II then became the president of the company, with Robert Faith becoming the CEO.


Boyer products

For many years, Boyer candy products have included cardboard wrapper inserts, printed with illustrations of coins which can be saved and redeemed for items from the company's prize catalog. This practice continues today.


Candy

The Boyer Mallo Cup is a milk chocolate cup that contains a whipped marshmallow center invented in 1936. Boyer's other products include Smoothies, a cup with a peanut butter center covered with
butterscotch Butterscotch is a type of confection whose primary ingredients are brown sugar and butter. Some recipes include corn syrup, cream, vanilla, and salt. The earliest known recipes, in mid-19th century Yorkshire, used treacle (molasses) in plac ...
confection, and Peanut Butter Cups, with a peanut butter center covered with chocolate. The company has made other cup candies such as
Fluffernutter A fluffernutter (also called a "peanut butter and marshmallow sandwich", "peanut butter and marshmallow fluff sandwich", or "peanut butter and marshmallow stuff sandwich") is a sandwich made with peanut butter and marshmallow creme usually serv ...
, a mixture of marshmallow and peanut butter covered in chocolate, and a Minty Mallo. In April 2017, Boyer announced its first new product in 25 years called Jimmie Stix, a blend of pretzels and peanut butter in milk chocolate, in a wrapper similar to the vintage Mallo Cup wrapper. A company press release asserts that the new product "captures the nostalgia of the company's brands while adding in the necessary components to keep with the trends of the industry." Boyer announced in September 2018 the purchase of the
Clark Bar The Clark Bar is a chocolate bar, candy bar consisting of a crispy peanut butter/spun Taffy (candy), taffy core (originally with a caramel center) and coated in milk chocolate. It was introduced in 1917 by David L. Clark and was popular during and ...
following
Necco Necco (or NECCO ) was an American manufacturer of candy created in 1901 as the New England Confectionery Company through the merger of several small confectionery companies located in the Greater Boston area, with ancestral companies dating b ...
's bankruptcy, keeping alive a Pennsylvania candy that has been around since 1917. Difficulties in reproducing the original Clark Bar's consistency and shape led to the Clark Cup product, with misshaped bars ground and mixed with peanut butter for use as cup filling. The Clark Bar was relaunched and re-entered the market on February 14, 2020.


Company financials

In 2016, Boyer was the only US chocolate maker to show a strong growth rate (20.9%), though its overall market share was relatively small compared to companies like
Mars Mars is the fourth planet from the Sun. It is also known as the "Red Planet", because of its orange-red appearance. Mars is a desert-like rocky planet with a tenuous carbon dioxide () atmosphere. At the average surface level the atmosph ...
and
Hershey Hershey may refer to: People * Hershey (name), a list of people with the surname, given name or nickname Places * Hershey, Nebraska, a village * Hershey, Pennsylvania, an unincorporated community, home to the chocolate company * Hershey, Cuba ...
.


References


External links


Official WebsiteBoyer History
{{Altoona, Pennsylvania Confectionery companies of the United States Companies based in Blair County, Pennsylvania Altoona, Pennsylvania Food and drink companies established in 1936 American companies established in 1936 1936 establishments in Pennsylvania Brand name confectionery American brands Chocolate companies based in Pennsylvania