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Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...
(P&G) is an American multinational
consumer goods A final good or consumer good is a final product ready for sale that is used by the consumer to satisfy current wants or needs, unlike a intermediate good, which is used to produce other goods. A microwave oven or a bicycle is a final good, but ...
corporation with a portfolio of brands.


Brands with net sales of more than US$1 billion annually

As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion: * Always menstrual hygiene products * Ariel laundry detergent * Bounty
paper towel A paper towel is an absorbent, disposable towel made from paper. In Britain, paper towels for kitchen use are also known as kitchen rolls, kitchen paper, or kitchen towels. For home use, paper towels are usually sold in a roll of Perforation, pe ...
s, sold in the United States and Canada * Charmin bathroom tissue and moist towelettes * Crest
toothpaste Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth ...
*
Dawn Dawn is the time that marks the beginning of twilight before sunrise. It is recognized by the appearance of indirect sunlight being scattered in Earth's atmosphere, when the centre of the Sun's disc has reached 18° below the observer's ho ...
dishwashing *
Downy Downy, also known as Lenor in Europe, Russia and Japan, is a brand of fabric softener produced by Procter & Gamble that was introduced in 1960. Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Ru ...
fabric softener and dryer sheets *
Fairy A fairy (also fay, fae, fey, fair folk, or faerie) is a type of mythical being or legendary creature found in the folklore of multiple European cultures (including Celtic, Slavic, Germanic, English, and French folklore), a form of spiri ...
washing up liquid * Febreze odor eliminator *
Gain Gain or GAIN may refer to: Science and technology * Gain (electronics), an electronics and signal processing term * Antenna gain * Gain (laser), the amplification involved in laser emission * Gain (projection screens) * Information gain in d ...
laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid *
Gillette Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The ...
razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant * Head & Shoulders shampoo * Olay personal and beauty products *
Oral-B Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, Calif ...
oral hygiene products * Pampers & Pampers Kandoo and Luvs disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand. * Pantene haircare products * SK-II beauty products *
Tide Tides are the rise and fall of sea levels caused by the combined effects of the gravitational forces exerted by the Moon (and to a much lesser extent, the Sun) and are also caused by the Earth and Moon orbiting one another. Tide tables can ...
laundry detergents and products * Vicks cough and cold products


Brands by product type


Dishwashing

*
Dawn Dawn is the time that marks the beginning of twilight before sunrise. It is recognized by the appearance of indirect sunlight being scattered in Earth's atmosphere, when the centre of the Sun's disc has reached 18° below the observer's ho ...
dishwashing liquid *
Fairy A fairy (also fay, fae, fey, fair folk, or faerie) is a type of mythical being or legendary creature found in the folklore of multiple European cultures (including Celtic, Slavic, Germanic, English, and French folklore), a form of spiri ...
washing-up liquid * Joy dishwashing liquid (outside the United States) *
Gain Gain or GAIN may refer to: Science and technology * Gain (electronics), an electronics and signal processing term * Antenna gain * Gain (laser), the amplification involved in laser emission * Gain (projection screens) * Information gain in d ...
dishwashing liquid *
Ivory Ivory is a hard, white material from the tusks (traditionally from elephants) and teeth of animals, that consists mainly of dentine, one of the physical structures of teeth and tusks. The chemical structure of the teeth and tusks of mammals ...
dishwashing liquid *Cascade dishwasher detergent


Menstrual hygiene

* Always pads and menstrual hygiene products *
Tampax Tampax (a portmanteau of tampon and pack) is a brand of tampon currently owned by Procter & Gamble. It was based in White Plains, New York, US until its sale to Procter & Gamble in 1997. It is a subsidiary of P&G's Always brand and is sold in ...
tampon A tampon is a menstrual product designed to absorb blood and vaginal secretions by insertion into the vagina during menstruation. Unlike a pad, it is placed internally, inside of the vaginal canal. Once inserted correctly, a tampon is held in ...
s *Whisper menstrual hygiene products


Haircare

*Ascend hair care products *
Aussie Aussie is Australian slang for ''Australian'', both the adjective and the noun, and less commonly, Australia. Pronunciation In Australia, New Zealand, South Africa, the United Kingdom, and Ireland, the word is pronounced , hence the alternati ...
haircare (shampoos/conditioners/styling aids) *
Braun Braun is a common surname, originating from the German word for the color brown. The name is the 22nd most common family name in Germany. Many German emigrants to the United States also changed their name to ''Brown'' (''see Brown (surname)'' ...
hair care and grooming products *
Frederic Fekkai Frederic may refer to: Places United States * Frederic, Wisconsin, a village in Polk County * Frederic Township, Michigan, a township in Crawford County ** Frederic, Michigan, an unincorporated community Other uses * Frederic (band), a Japanese r ...
hair care products sold * Head & Shoulders shampoo * Herbal Essences hair care products (formerly part of
Clairol Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong frie ...
) * Nicky Clarke hair products * Pantene hair care products (purchased from
Hoffmann-La Roche F. Hoffmann-La Roche AG, commonly known as Roche, is a Swiss multinational healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its holding company, Roche Holding AG, has shares listed on the SIX ...
in 1985) *
Vidal Sassoon Vidal Sassoon (17 January 1928 – 9 May 2012) was a British hairstylist, businessman, and philanthropist. He was noted for repopularising a simple, close-cut geometric hairstyle called the bob cut, worn by famous fashion designers including Ma ...
haircare products (purchased in 1984 from
Vidal Sassoon Vidal Sassoon (17 January 1928 – 9 May 2012) was a British hairstylist, businessman, and philanthropist. He was noted for repopularising a simple, close-cut geometric hairstyle called the bob cut, worn by famous fashion designers including Ma ...
)


Healthcare products

*Align probiotics * Crest toothpaste *Femibion (acquired from Merck Group) *Fixodent denture adhesive * Iliac/ Nasivin (acquired from Merck Group) *
Metamucil Metamucil is a fiber supplement Fibre supplements (also spelled fiber supplements) are considered to be a form of a subgroup of functional dietary fibre, and in the United States are defined by the Institute of Medicine (IOM). According to the ...
laxative/fiber supplement (acquired G. D. Searle & Company in 1985) *Neurobion (acquired from Merck Group) *
New Chapter New Chapter, Inc. is the American manufacturer of the New Chapter brand of vitamins and other organic dietary supplements. Based in Brattleboro, Vermont, the company is a Public Benefit Corporation (PBC) subsidiary of Procter & Gamble. The co ...
dietary supplements *
Oral-B Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, Calif ...
toothbrushes and other oral hygiene products * Pepto-Bismol over-the-counter drug for minor digestive system upset (acquired as part of
Norwich Eaton Pharmaceuticals The Procter & Gamble Company (P&G) is an American multinational Final good, consumer goods corporation headquartered in Cincinnati, Cincinnati, Ohio, founded in 1837 by William Procter (industrialist), William Procter and James Gamble (industr ...
in 1982) *
Prilosec OTC Omeprazole, sold under the brand names Prilosec and Losec, among others, is a medication used in the treatment of gastroesophageal reflux disease (GERD), peptic ulcer disease, and Zollinger–Ellison syndrome. It is also used to prevent upper g ...
(licensed from
AstraZeneca AstraZeneca plc () is a British-Swedish multinational pharmaceutical and biotechnology company with its headquarters at the Cambridge Biomedical Campus in Cambridge, England. It has a portfolio of products for major diseases in areas includ ...
) *Sangobion (acquired from Merck Group) *
Scope Scope or scopes may refer to: People with the surname * Jamie Scope (born 1986), English footballer * John T. Scopes (1900–1970), central figure in the Scopes Trial regarding the teaching of evolution Arts, media, and entertainment * CinemaS ...
mouthwash *
Seven Seas The "Seven Seas" is a figurative term for all the seas of the known world. The phrase is used in reference to sailors and pirates in the arts and popular culture and can be associated with the Mediterranean Sea, the Arabian Seven Seas east of Afr ...
(acquired from Merck Group) * Vicks cough and cold products


Household

* 9 Elements cleaning products *Ace
stain remover Stain removal is the process of removing a mark or spot left by one substance on a specific surface like a fabric. A solvent or detergent is generally used to conduct stain removal and many of these are available over the counter. Stain preventi ...
liquid * Bounce fabric-softener sheet for dryers *
Fairy A fairy (also fay, fae, fey, fair folk, or faerie) is a type of mythical being or legendary creature found in the folklore of multiple European cultures (including Celtic, Slavic, Germanic, English, and French folklore), a form of spiri ...
(known as Dreft in the Netherlands and Yes in Sweden and Norway) dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent * Febreze odor control *
Flash Flash, flashes, or FLASH may refer to: Arts, entertainment, and media Fictional aliases * Flash (DC Comics character), several DC Comics superheroes with super speed: ** Flash (Barry Allen) ** Flash (Jay Garrick) ** Wally West, the first Kid F ...
cleaning products *Jar dishwashing liquid and dishwasher detergent *Mif (Russian: Миф) dishwashing liquid and dishwasher detergent * Mr. Clean household cleaners * Pampers disposable diapers *Puffs tissues * Luvs disposable diapers *Safeguard antibacterial soap * Swiffer cleaning products * Microban cleaning products


Laundry detergents

* Ariel
laundry detergent Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder (washing powder) and liquid form. While powdered and liquid detergents hold roughly equal share o ...
*
Bold In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. It is the equivalent of prosody stress in speech. Methods and use The most common methods in ...
laundry detergent *Bonux laundry detergent * Cheer laundry detergent * Daz detergent *
Downy Downy, also known as Lenor in Europe, Russia and Japan, is a brand of fabric softener produced by Procter & Gamble that was introduced in 1960. Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Ru ...
fabric softener * Dreft laundry detergent *Era laundry detergent * Fairy Non-Bio
laundry detergent Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder (washing powder) and liquid form. While powdered and liquid detergents hold roughly equal share o ...
*Gain laundry detergent *Ola laundry soap *PMC laundry soap *
Tide Tides are the rise and fall of sea levels caused by the combined effects of the gravitational forces exerted by the Moon (and to a much lesser extent, the Sun) and are also caused by the Earth and Moon orbiting one another. Tide tables can ...
laundry detergent *Lenor fabric softener and cleaning products *Mif (Russian: Миф) laundry detergent


Skin care

*Fresco bar soap *
Ivory Ivory is a hard, white material from the tusks (traditionally from elephants) and teeth of animals, that consists mainly of dentine, one of the physical structures of teeth and tusks. The chemical structure of the teeth and tusks of mammals ...
bar *
Old Spice Old Spice is an American brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, Shower gel, body washes, and soaps. It is manufactured by Procter & Gamble. Old Spice was launched as Early American Old ...
aftershave, skin care and hair care products *
Secret Secrecy is the practice of hiding information from certain individuals or groups who do not have the "need to know", perhaps while sharing it with other individuals. That which is kept hidden is known as the secret. Secrecy is often controvers ...
antiperspirants and deodorants


Divested brands

Brands owned by Procter & Gamble in the past, but since divested: * Actonel (pharmaceutical division was spun off into Warner Chilcott in 2009) * Aleve, naproxen sodium (
NSAID Non-steroidal anti-inflammatory drugs (NSAID) are members of a therapeutic drug class which reduces pain, decreases inflammation, decreases fever, and prevents blood clots. Side effects depend on the specific drug, its dose and duration of ...
) drug, acquired by
Bayer Bayer AG (, commonly pronounced ; ) is a German multinational pharmaceutical and biotechnology company and one of the largest pharmaceutical companies in the world. Headquartered in Leverkusen, Bayer's areas of business include pharmaceutica ...
in 1997 *Asacol * Attends line of
incontinence Incontinence or Incontinent may refer to: * Fecal incontinence, the involuntary excretion of bowel contents * Urinary incontinence, the involuntary excretion of urine * Lack of moderation or self-control, especially related to sexual desire - see ...
and sanitary products. Sold to PaperPak in 1999. * Biz originally an enzyme-based laundry pre-soak, later a detergent booster, then an all-fabric bleach, sold to Redox Brands in 2000 * Camay lightly scented bath soap, sold to
Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy ...
in 2014/15. *
Chloraseptic Chloraseptic is an American brand of oral analgesic that is produced by Tarrytown, New York-based Prestige Consumer Healthcare, used for the relief of sore throat and mouth pain. Its active ingredient is phenol (just in Sore Throat Spray, not in ...
throat medicine and lozenges sold to Prestige Brands. *Cinch all-purpose glass and surface cleaner, was sold to
Shansby Group TSG Consumer Partners is an American private equity company based in San Francisco, California. The firm was founded in 1987, and was among the first private equity firms to invest exclusively in consumer companies.
, a San Francisco investment firm, later acquired by Prestige Brands. *
Clairol Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong frie ...
, formerly a
personal Personal may refer to: Aspects of persons' respective individualities * Privacy * Personality * Personal, personal advertisement, variety of classified advertisement used to find romance or friendship Companies * Personal, Inc., a Washington, ...
products division of Procter & Gamble making hair coloring, hair spray, shampoo, hair conditioner, and styling products. It was sold to Coty, Inc., on October 1, 2016 **Balsam coloring brand (part of
Clairol Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong frie ...
) **Natural Instincts hair coloring (part of
Clairol Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong frie ...
) **Perfect Lights hair coloring (part of
Clairol Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong frie ...
) *
Coast The coast, also known as the coastline or seashore, is defined as the area where land meets the ocean, or as a line that forms the boundary between the land and the coastline. The Earth has around of coastline. Coasts are important zones in n ...
bar-soap brand sold to Dial Corporation in 2000. Dial now owned by
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. It is active in both the consumer and industrial sectors. Founded in 1876, the DAX company is organ ...
, Coast brand now owned by High Ridge Brands. *
Comet A comet is an icy, small Solar System body that, when passing close to the Sun, warms and begins to release gases, a process that is called outgassing. This produces a visible atmosphere or Coma (cometary), coma, and sometimes also a Comet ta ...
long-time P&G brand of cleanser owned now by Prestige Brands * Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company then sold to
B&G Foods B&G Foods is an American branded foods holding company based in Parsippany, New Jersey. The company was formed in 1996 to acquire Bloch & Guggenheimer, a Manhattan-based producer of pickles, relish and condiments which had been founded in 1889. ...
* Crush/ Hires/ Sun Drop carbonated soft drinks (sold to Cadbury Schweppes in late 1980s) *
Dantrium Dantrolene sodium, sold under the brand name Dantrium among others, is a postsynaptic muscle relaxant that lessens excitation-contraction coupling in muscle cells. It achieves this by inhibiting Ca2+ ions release from sarcoplasmic reticul ...
sold to JHP Pharmaceuticals and SpePharm * Dash taken over by Dalli-Werke (dalli group) *Dari Creme and Star margarine (Philippines), sold to Philippine Dairy Products Corporation (now Magnolia Inc.) in 1995 * Duncan Hines packaged cake mixes, sold to Aurora Foods (now Pinnacle Foods) in 1998 * Duracell batteries sold to
Berkshire Hathaway Berkshire Hathaway Inc. () is an American Multinational corporation, multinational conglomerate (company), conglomerate holding company headquartered in Omaha, Nebraska, United States. Its main business and source of capital is insurance, from ...
in 2016. *Escudo (Safeguard soap in Mexico), sold to
Kimberly-Clark Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand n ...
in 2016. *Fisher Nuts sold to John B. Sanfilippo and Son, Inc., in 1995 *Fit fruit and vegetable cleaning wash licensed to HealthPro Brands in January 2004 *
Folgers Folgers Coffee is a brand of ground, instant, and single-use pod coffee produced and sold in the United States, with additional distribution in Asia, Canada and Mexico. It forms part of the food and beverage division of The J.M. Smucker Com ...
coffee was acquired by The J.M. Smucker Company based in
Orrville, Ohio Orrville is a city in Wayne County, Ohio, United States. It is about 9 miles east of Wooster and 20 miles southwest of Akron. The population was 8,380 at the 2010 census. The J.M. Smucker Co., owner of the Smucker's brand, is headquartered in ...
, in June 2008. * Gleem toothpaste (still being made by P&G, merged into the Crest brand as ''Crest Fresh and White'' * Hawaiian Punch now owned by
Dr Pepper Dr Pepper is a carbonated soft drink. It was created in the 1880s by pharmacist Charles Alderton in Waco, Texas, and first served around 1885. Dr Pepper was first nationally marketed in the United States in 1904. It is now also sold in Europe ...
/ 7up * Iams cat and dog foods sold to Mars Corporation in 2014. *Infusium 23 (shampoos/conditioners) sold to Helen of Troy Limited's Idelle Labs unit in March 2009 * Jif (peanut butter) divested by Procter & Gamble in a
spin-off Spin-off may refer to: *Spin-off (media), a media work derived from an existing work *Corporate spin-off, a type of corporate action that forms a new company or entity * Government spin-off, civilian goods which are the result of military or gove ...
to their stockholders, followed by an immediate
merger Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect ...
with The J.M. Smucker Company in 2002 * Joy operations in the United States was sold to JoySuds LLC in September 2019. *
Lava Lava is molten or partially molten rock ( magma) that has been expelled from the interior of a terrestrial planet (such as Earth) or a moon onto its surface. Lava may be erupted at a volcano or through a fracture in the crust, on land or ...
sold to
WD-40 WD-40 is an American brand and the trademark of a penetrating oil manufactured by the WD-40 Company based in San Diego, California. The formula for WD-40 was invented for the Rocket Chemical Company as early as 1953 before it evolved into t ...
in 1999 *
Lilt Lilt is a brand of soft drink manufactured by The Coca-Cola Company and sold in the United Kingdom, Ireland, Gibraltar, and the Seychelles only. Since the 1970s Lilt has been promoted with the advertising slogan "the totally tropical taste." B ...
Home Permanents, including "Push Button" Lilt, The First "Foam-In" Home Permanent In A Can. Sold To Schwartzkopf/DEP in 1987, later discontinued *Max Factor (sold to Coty) *Mayon cooking oil *
Millstone coffee Millstone Coffee was a brand of coffee sold in the US, a division of the J.M. Smucker Company. The company sold whole bean and ground coffee in retail settings and on its website. History The company was founded in Everett, Washington, in 1981. ...
was acquired by The J.M. Smucker Company as part of its Folger's coffee acquisition in
Orrville, Ohio Orrville is a city in Wayne County, Ohio, United States. It is about 9 miles east of Wooster and 20 miles southwest of Akron. The population was 8,380 at the 2010 census. The J.M. Smucker Co., owner of the Smucker's brand, is headquartered in ...
in June 2008, Discontinued since 2016. * Noxzema skin cream and beauty products line sold to Alberto-Culver in 2008 (now owned by Unilever) * Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946. *Perla laundry bar soap (Philippines) sold to SCPG Asia-Pacific * Pert Plus was sold to Innovative Brands, LLC in July 2006. * PG Tips tea; now owned by
Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy ...
. * Prell shampoo sold to
Prestige Brands International Prestige Consumer Healthcare Inc. (formerly Prestige Brands, Inc.) is an American company that markets and distributes over-the-counter healthcare and household cleaning products. It was formed by the merger of Medtech Products, Inc., Prestige B ...
in 1999 *Primex shortening (sold to ACH in 2001) *
Pringles Pringles is an American brand of stackable potato-based crisps. Originally sold by Procter & Gamble (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips", the brand was sold in 2012 to the current owner, Kellogg's. As of 2011, Pr ...
potato chips sold to Kellogg Company in June 2012 * Pur (brand) brand of water filtration products. The brand was acquired from Recovery Engineering, Inc. in 1999 for approximately US$213 million. P&G sold Pur to Helen of Troy in January 2012 for an undisclosed amount. * Royale (
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...
) brand of toilet paper. The original product was merged into the Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own products. *Salvo brand of detergent tablets which was sold from around 1958 up to circa February 8, 1974-1978 * Spic and Span now owned by The Spic and Span Company, a division of Prestige Brands * Sunny Delight orange drink spun off in 2004. *Sunshine margarine *
Sure SuRe (The Standard for Sustainable and Resilient Infrastructure) is a global voluntary standard which integrates key criteria of sustainability and resilience into infrastructure development and upgrade. It has been developed by the Swiss Global In ...
anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands * Swisse the distribution rights of popular vitamin line were sold back to Swisse Wellness in 2017 * ThermaCare brand heat wraps sold to medical company
Wyeth Wyeth, LLC was an American pharmaceutical company. The company was founded in Philadelphia, Pennsylvania, in 1860 as ''John Wyeth and Brother''. It was later known, in the early 1930s, as American Home Products, before being renamed to Wyeth in ...
in 2008 *Thrill a peach-scented brand of dishwashing liquid, discontinued after 1973. *Top Job all-purpose cleaner merged into the Mr. Clean brand in 1990 *Victor shortening * Wash & Go haircare sold to Conter S.r.l. effective June 30, 2015 * Wella,
Clairol Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong frie ...
, CoverGirl Makeup sold to Coty Inc (2016) *Whirl butter flavored oil (sold to ACH in 2001) *Wondra brand of hand lotion sold from 1976 to 1989. * Zest deodorant body bar and body washes sold to High Ridge Brands Co. on January 4, 2011


Discontinued brands

Brands owned by Procter & Gamble in the past, but since phased out: *Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud was sold exclusively in
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
stores in the U.S. before Kruger Products took over the brand and, with Walmart focusing on other brands, sold it in other stores *Big Top, brand of peanut butter before Jif made its debut. *Blossom, facial soap *Bonus, brand of laundry detergent that had children's books or towels in every box; sold from 1940s to 1977. * Citrus Hill, orange juice drink sold from 1983 to 1992 *Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent. *Duz, powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; sold from 1920s to 1980. *
Encaprin Encaprin was a brand of safety-coated aspirin capsules made by Procter & Gamble in the mid-1980s through its Norwich Eaton Pharmaceuticals division. In 1986, the brand was involved in a cyanide poisoning hoax, and its sales never recovered. Histo ...
, coated aspirin *Fling, disposable dishcloth brand. *Fluffo, golden yellow shortening sold mid-1950s to early 1960s. *Fresco bath soap * Gleem, toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White. *Hidden Magic, hair spray. *High Point instant decaffeinated coffee, which had
Lauren Bacall Lauren Bacall (; born Betty Joan Perske; September 16, 1924 – August 12, 2014) was an American actress. She was named the 20th-greatest female star of classic Hollywood cinema by the American Film Institute and received an Academy Honorary Aw ...
in its commercials; produced from 1974 to 1986. *Monchel, beauty soap *Nutri Delight, an instant orange juice drink, sold in the Philippines from 1999 to 2000. *OK, economy bar and packaged laundry soap. * Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s. *Salvo, first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America) *Shasta, cream shampoo sold late 1940s-mid-1950s. *Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990. *Star Soap and Star Naphtha Soap Chips *Stardust, dry chlorine bleach (extensively test-marketed during the 1960s) *Sunshine Margarine * Swash, a range of laundry products and later a laundry appliance *Teel, liquid dentifrice sold late 1930s to late 1940s. *Tempo, brand of dry wipes, produced from 2000 to 2010. *Tender Leaf, tea brand sold from 1940s to 1975. *Thrill, dishwashing liquid last made in 1973 *Torengos, stackable, triangular-shaped, corn-based snack chip sold from 2001 to 2003 *Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Sold from 1976 to 1989.


References

{{DEFAULTSORT:List Of Procter and Gamble Brands Procter and Gamble
Procter Procter is a surname, and may refer to * Adelaide Anne Procter (1825–1864), British poet, daughter of Bryan Procter * Andrew Procter (cricketer) (born 1968), English cricketer * Andrew Procter (born 1983), British association football player fo ...