Bottom Line, Inc. (formerly Boardroom, Inc.) is an American publisher of books,

newsletter A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers. Newsletters generally contain one main topic of ...

s and Web articles that provide advice from experts on a wide variety of topics, predominantly health, health care, investing and personal finance but also food and nutrition, taxes and legal matters, career, privacy and security, home improvement, small business, travel, entertainment, automobiles, technology, personal and family relationships and other topics. It publishes books, print newsletters, Web articles, videos and podcasts, blogs and email-newsletters. Besides its online content and books, the

Stamford, Connecticut Stamford () is a city in the U.S. state of Connecticut, outside of Manhattan. It is Connecticut's second-most populous city, behind Bridgeport. With a population of 135,470, Stamford passed Hartford and New Haven in population as of the 2 ...

-based company publishes the following newsletters in print: * ''Bottom Line Personal,'' the largest-circulation paid consumer newsletter in the U.S., 24 issues per year, covering health, diet and nutrition, investing, personal finance and other consumer topics. As of 2019, it has been continuously published for 38 years. * ''Bottom Line Health,'' 12 issues per year, covering health and health care. As of 2019, it has been continuously published for 32 years. ''Bottom Line Personal'' has approximately 300,000 subscribers at a typical promotional rate of $39 per year. ''Bottom Line Health'' has approximately 175,000 subscribers at a typical promotional rate of $29.95 per year. Bottom Line Inc.'s hardcover books include titles such as ''Bottom Line's Big Book of Pain-Relieving Secrets'', ''Bottom Line's Treasury of Health Secrets for Seniors'', ''The 30-Day Diabetes Cure'', ''Bottom Line's Big Book of Consumer Secrets'' and others. Bottom Line's produces expert-sourced content. Although many Bottom Line articles are cast in the first person as if written by the expert source, the vast majority of Bottom Line articles are actually written by professional writers who interview the sources, conduct additional research and write the content. Writer manuscripts are edited by Bottom Line staff editors, reviewed by the expert sources for accuracy, and then fact-checked by Bottom Line fact-checkers. Bottom Line is one of a dwindling number of publishers maintaining fact-checkers on its staff to check the accuracy of content. The company was founded in

New Jersey New Jersey is a U.S. state, state in the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. It is bordered on the north and east by the state of New York (state), New York; on the ea ...

in 1972 by Martin Edelston, who served as the company's chairman until his death on October 2, 2013. The company moved to Connecticut with Edelston in 1994. The current president is Edelston's daughter, Sarah Hiner, took over as president for a while. Bottom Line Inc. is a member of the

Direct Marketing Association The Data & Marketing Association (formerly, Direct Marketing Association), also known as the DMA, is a trade organization for marketers. In 2017 their web site stated "Yes, 100 years ago we were the Direct Mail Marketing Association and then the Di ...

and is a prolific sender of

advertising mail Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The d ...

. An aspect of Bottom Line's book marketing has caused contention: the industry practice known as

negative option billing Negative option billing is a business practice in which customers are given goods or services that were not previously ordered, and must either continue to pay for the service or specifically decline it in advance of billing. This is, for example, ...

. Contentious cases around negative option billing often center on unwitting solicitation lost in fine print and the difficulty of reversing a solicitation once made. Bottom Line Books have received approximately 75 billing complaints arbitrated by the Stamford, Connecticut Better Business Bureau.

References

External links

Official web site
Direct marketing Publishing companies established in 1972 Companies based in Stamford, Connecticut 1972 establishments in New Jersey {{US-publish-company-stub