Boston Pizza (BP), known as Boston's The Gourmet Pizza Restaurant and Sports Bar outside of Canada, is a Canadian multinational

restaurant A restaurant is an establishment that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and Delivery (commerce), food delivery services. Restaurants ...

chain that owns and franchises locations in

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

, the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

and

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

History

Boston Pizza began in 1964 in

Edmonton, Alberta Edmonton is the capital city of the Provinces and territories of Canada, Canadian province of Alberta. It is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Central Alberta ...

, when Gus Agioritis opened ''Boston Pizza and Spaghetti House''. By 1970, Boston Pizza had 17 locations in

Western Canada Western Canada, also referred to as the Western provinces, Canadian West, or Western provinces of Canada, and commonly known within Canada as the West, is a list of regions of Canada, Canadian region that includes the four western provinces and t ...

, 15 of which were franchised. One of the first franchisees was Jim Treliving, a

Royal Canadian Mounted Police The Royal Canadian Mounted Police (RCMP; , GRC) is the Law enforcement in Canada, national police service of Canada. The RCMP is an agency of the Government of Canada; it also provides police services under contract to 11 Provinces and terri ...

officer who lived down the street from the original location and was a regular customer. In 1968, he noticed the growing popularity of Boston Pizza and purchased the rights to open a restaurant in

Penticton Penticton ( ) is a city in the Okanagan, Okanagan Valley of the British Columbia, Canada, situated between Okanagan Lake, Okanagan and Skaha Lake, Skaha lakes. In the 2021 Canadian Census, its population was 36,885, while its Census geographic un ...

British Columbia British Columbia is the westernmost Provinces and territories of Canada, province of Canada. Situated in the Pacific Northwest between the Pacific Ocean and the Rocky Mountains, the province has a diverse geography, with rugged landscapes that ...

. While in Penticton, he met George Melville, a chartered accountant. He acted as Treliving's business consultant for four years, and, in 1973, became Treliving's business partner. Over 10 years, they opened 16 restaurants in British Columbia. In 1983, Treliving and Melville acquired the Boston Pizza chain from Ron Coyle, who had acquired the company from Agioritis in 1978. The two divested 15 of their restaurants to other franchisees, converted one restaurant to a corporate training restaurant and set about establishing systems and operating standards to standardize company operations. In 1986, Boston Pizza became the official pizza supplier for

Expo 86 The 1986 World Exposition on Transportation and Communication, or simply Expo 86, was a world's fair held in Vancouver, British Columbia, Canada from May 2 until October 13, 1986. The fair, the theme of which was "Transportation and Communicatio ...

Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...

. This major success for the company led to expansion in Eastern Canada, with the company opening three stores in Southern Ontario in 1989. Problems arising from a lack of local management led all three stores to close by the mid-1990s, putting a temporary halt on the company's eastward expansion. By 1995, the chain had grown to 95 restaurants in Western Canada with sales in excess of $110 million ( CAD). Over the many years, the restaurants had become a success, more sports bars had been established as an integral part of the business. In 1997, Mark Pacinda was hired to attempt a further expansion into Eastern Canada. A regional office and restaurant were opened in

Mississauga Mississauga is a Canadian city in the province of Ontario. Situated on the north-western shore of Lake Ontario in the Regional Municipality of Peel, it borders Toronto (Etobicoke) to the east, Brampton to the north, Milton to the northwest, ...

in 1997, followed by another restaurant in

Ottawa Ottawa is the capital city of Canada. It is located in the southern Ontario, southern portion of the province of Ontario, at the confluence of the Ottawa River and the Rideau River. Ottawa borders Gatineau, Gatineau, Quebec, and forms the cor ...

in September 1998. The company later opened another regional office in

Laval, Quebec Laval is a city in Quebec, Canada. It is in the southwest of the province, north of Montreal. It is the largest suburb of Montreal, the third-largest city in the province after Montreal and Quebec City, and the thirteenth largest city in Can ...

, in April 2004. , there are 372 Boston Pizza restaurants in Canada, and over 50 Boston's restaurants in the U.S. and Mexico.

Boston's

Boston's is the U.S. and Mexican version of the Boston Pizza franchise. In 1998, a U.S. headquarters was set up in

Dallas, Texas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...

. The Boston Pizza name was changed to Boston's: The Gourmet Pizza, Restaurant and Sports Bar that same year. Boston's had over 30 stores in the U.S. and 22 in Mexico.

Promotional branding

As part of an advertising campaign during the first round of the 2011 Stanley Cup playoffs, when the

Boston Bruins The Boston Bruins are a professional ice hockey team based in Boston. The Bruins compete in the National Hockey League (NHL) as a member of the Atlantic Division (NHL), Atlantic Division in the Eastern Conference (NHL), Eastern Conference. The t ...

played the

Montreal Canadiens The Montreal Canadiens (), officially ' ( Canadian Hockey Club) and colloquially known as the Habs, are a professional ice hockey team based in Montreal. The Canadiens compete in the National Hockey League (NHL) as a member of the Atlantic D ...

, the company temporarily rebranded its

Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...

locations as "Montreal Pizza". In the final round of the playoffs, when the Bruins played the

Vancouver Canucks The Vancouver Canucks are a professional ice hockey team based in Vancouver. The Canucks compete in the National Hockey League (NHL) as a member of the Pacific Division (NHL), Pacific Division in the Western Conference (NHL), Western Conferenc ...

, the company temporarily rebranded its

locations as "Vancouver Pizza".

Trademark dispute

In 2002, Boston Pizza commenced a lawsuit against Boston Market in the

Federal Court of Canada The Federal Court of Canada, which succeeded the Exchequer Court of Canada in 1971, was a national court of Canada that had limited jurisdiction to hear certain types of disputes arising under the Parliament of Canada, federal government's Canadi ...

over the

trademark A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...

use of the word "Boston" in Canada. In its defence, Boston Market alleged that Boston Pizza's trademarks were invalid because they described a style of pizza from a specific area. The dispute continued after Boston Market ceased operations in Canada in 2004. The parties settled the dispute in 2008 under an agreement that Boston Market would not use the words "Boston" or "Boston Market" in Canada for five years for restaurants or any food or drink products (other than pre-packaged food products, but not including pizza and lasagna). Boston Market also agreed that it would not challenge Boston Pizza's use in Canada of any trademark that uses the words "Boston" or "Boston Pizza" (with certain exceptions).

References

External links