Bost's Bread was a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

of baked

bread Bread is a baked food product made from water, flour, and often yeast. It is a staple food across the world, particularly in Europe and the Middle East. Throughout recorded history and around the world, it has been an important part of many cu ...

distributed in the Western

Carolinas The Carolinas, also known simply as Carolina, are the U.S. states of North Carolina and South Carolina considered collectively. They are bordered by Virginia to the north, Tennessee to the west, and Georgia (U.S. state), Georgia to the southwes ...

Virginia Virginia, officially the Commonwealth of Virginia, is a U.S. state, state in the Southeastern United States, Southeastern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States between the East Coast of the United States ...

and

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. Bakers in the eastern parts of the Carolinas and Virginia put out a similar product called Bunny Bread, made with nearly the same recipe. At its height, the Bost's Bakery employed around 2,000 people in and around

Shelby, North Carolina Shelby is a city in and the county seat of Cleveland County, North Carolina. It lies near the western edge of the Charlotte, North Carolina, Charlotte-Concord, North Carolina, Concord, North Carolina, NC-South Carolina, SC Charlotte metropolitan a ...

. The products of the company became widely known in part due to the advertising antics of Arthur Smith and his Crackerjacks, whose television shows Bost's Bread sponsored on WBTV in Charlotte. Slogans like "If it's Fresher'n Bost's it's Still in the Oven", "The Best Taste You Ever Toasted", and "Baked Slow to Sell Fast" became bywords and embedded into the cultural slang-speak of the area where Bost's Bread was sold. Around 1986 the Bost's Bakery was sold to Wonder Bread ontinental Baking Co. which operated the Bakery 6 years till 1992, adding its staple "Wonder Bread",

Twinkies The Twinkie is an American snack cake, described on its packaging as "golden sponge cake with a creamy filling". It was formerly made and distributed by Interstate Bakeries, Hostess Brands. The brand is currently owned by Hostess Brands, Hostess ...

, frosted cupcakes and other confections to the product line alongside the bread products. In 1992 the parent company of Bost's and Wonder Bread (Continental Baking Co.) shut down the bakery in Shelby NC and Also the Hamburger and Hotdog Bun Bakery in Thomasville NC, ending a tasty chapter in the history of Shelby and

Cleveland County, North Carolina Cleveland County is a County (United States), county located in the foothills of the Blue Ridge Mountains and the western Piedmont, on the southern border of the U.S. state of North Carolina. As of the 2020 United States census, 2020 census, t ...

. Wonder Bread and Hostess cake lines were transferred to other plants within the Continental Baking company. In the early 1990s the formulas or recipes, intellectual property, as well as some hardware of Bost's Bread were sold to Waldensian Bakeries, owned by the Rostan family, longtime bakers of rival Sunbeam Bread. That company was sold in 1995 to Coopersmith, Inc. which sold Bost's Bread alongside its products for a few years before phasing out the brand around the year 2000, at which time the plant was owned by Earthgrains, Inc.

References

Brand name breads {{bread-stub

See also

References