Bosideng (), officially Bosideng International Holdings Limited (), is the largest down clothing company in the

PRC China, officially the People's Republic of China (PRC), is a country in East Asia. With a population exceeding 1.4 billion, it is the second-most populous country after India, representing 17.4% of the world population. China spans the e ...

. It has 7,579 retail outlets selling down clothing under its six core brands including ''Bosideng'', ''Snow Flying'', ''Kangbo'', ''Bengen'' (previously known as ''Bingjie''), ''Shuangyu'' and ''Shangyu''. Through these brands, the group offers a wide range of clothing products targeting various consumer segments.

Overview

According to the China Industrial Information Issuing Center (CIIIC), in terms of sales in 2010, ''Bosideng'', ''Snow Flying'', ''Kangbo'' and ''Bengen'' down clothing products achieved a combined

market share Market share is the percentage of the total revenue or sales in a Market (economics), market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those ...

of 36.7% in the PRC. "Bosideng" was the leading down clothing brand in the PRC for 16 consecutive years from 1995 to 2010, according to CIIIC and the

National Bureau of Statistics of China The National Bureau of Statistics () is a deputy-ministerial level agency directly under the State Council of China. Established in August 1952, the bureau is responsible for collection, investigation, research and publication of statistics c ...

. The group introduced, for 15 consecutive years, the latest fashionable Fall/Winter clothing trends to the world on behalf of the PRC at the "China International Clothing and Accessories Fair".

Products

To further optimize its product mix and increase profitability, the group has adopted a "non-seasonal product" development strategy. Currently, the non-down clothing products of the Group include ''Bosideng MAN'', ''BOSIDENG RICCI'' lady's wears casual wear and ''D.D. Cat'' kids wear, ''VETALLO'' high-class menswear, and the franchise project of ''ROCAWEAR'' in the Greater China region.

Expansion

The Bosideng menswear business developed rapidly and has already set up 979 retail outlets throughout China, while the franchise project of ''ROCAWEAR'' in the greater China region has opened 7 consignment counters in major cities including

Beijing Beijing, Chinese postal romanization, previously romanized as Peking, is the capital city of China. With more than 22 million residents, it is the world's List of national capitals by population, most populous national capital city as well as ...

Shanghai Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...

, and

Hangzhou Hangzhou, , Standard Mandarin pronunciation: ; formerly romanized as Hangchow is a sub-provincial city in East China and the capital of Zhejiang province. With a population of 13 million, the municipality comprises ten districts, two counti ...

. Apart from investing in the continuous development of the above non-down clothing businesses, the group is actively exploring opportunities to merge and acquire non-down clothing brands with high development potential and a good reputation in order to further increase the proportion of non-down clothing businesses in total sales.

Beyond China

In 2017, the brand began to think global, starting to show their designs at international fashion weeks, including New York, Milan and London. In 2024, the company invested in Canadian outdoor brand Moose Knuckles, buying a 30% stake in the company. In July of that year, the company showed their "Fusion" collection in Paris. In May 2025, the company gained attention when Bloomberg L.P., ''Bloomberg'' erroneously reported the company's market cap to be worth more than $6,000 trillion USD, valuing it as the world's most valuable company.

References

External links

Official WebsiteBosideng Online Store Website
{{Clothing companies of China Chinese brands Clothing brands Clothing brands of China Clothing companies of China Companies based in Shanghai Privately held companies of China Chinese companies established in 1975 Clothing companies established in 1975 Companies listed on the Hong Kong Stock Exchange 1975 establishments in Shanghai