''Bored Panda'' is a

Lithuania Lithuania, officially the Republic of Lithuania, is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea, bordered by Latvia to the north, Belarus to the east and south, P ...

n website that publishes articles about "entertaining and amusing news". The majority of its articles are repackaged

user-generated content User-generated content (UGC), alternatively known as user-created content (UCC), emerged from the rise of web services which allow a system's User (computing), users to create Content (media), content, such as images, videos, audio, text, testi ...

from

social media platforms Social media are interactive technologies that facilitate the creation, sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks. Common features include: * Online ...

such as

Reddit Reddit ( ) is an American Proprietary software, proprietary social news news aggregator, aggregation and Internet forum, forum Social media, social media platform. Registered users (commonly referred to as "redditors") submit content to the ...

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

and

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

. It was founded in 2009 by Tomas Banišauskas, who was then a

business administration Business administration is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. Overview The administration of a business includes the performance o ...

student at

Vilnius University Vilnius University ( Lithuanian: ''Vilniaus universitetas'') is a public research university, which is the first and largest university in Lithuania, as well as one of the oldest and most prominent higher education institutions in Central and Ea ...

. As of November 2017, the site had 41 employees. It makes most of its revenue from the

advertisement Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

s on the site. ''LRT'' has described Bored Panda as a "Lithuanian success story".

History

Bored Panda was founded in 2009 by Tomas Banišauskas, a

student studying business administration. According to Banišauskas, there was a "serious offer" to buy the company from a businessperson listed on the "

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

' 100 rich list".

Popularity

According to

NewsWhip NewsWhip is a social media analytics and engagement tracking firm founded by Paul Quigley and Andrew Mullaney in 2011. The company monitors content based on user engagement metrics, geographic distribution, audience interests, and changes in thos ...

, Bored Panda's

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

page received over 30 million likes, shares, comments, and reactions in October 2017, more than any other

English-language English is a West Germanic language that developed in early medieval England and has since become a English as a lingua franca, global lingua franca. The namesake of the language is the Angles (tribe), Angles, one of the Germanic peoples th ...

news website that month. Bored Panda also reported that it was viewed by 116 million unique visitors that month. In November 2017, ''

Wired Wired may refer to: Arts, entertainment, and media Music * ''Wired'' (Jeff Beck album), 1976 * ''Wired'' (Hugh Cornwell album), 1993 * ''Wired'' (Mallory Knox album), 2017 * "Wired", a song by Prism from their album '' Beat Street'' * "Wired ...

'' reported that the site had flourished despite Facebook cracking down on attention-grabbing

clickbait Clickbait (also known as link bait or linkbait) is a text or a thumbnail hyperlink, link that is designed to attract attention and to entice users to follow ("click") that link and view, read, stream or listen to the linked piece of online cont ...

headlines, a change that had made controversial political news much more successful on the platform. Banišauskas attributes the success of his site to his belief the site publishes a small number of higher-quality articles and avoids clickbait headlines.

Reception

'' contributor Evan Griffith described Bored Panda as "...a throwback to when the Internet was less an addictive, stress-inducing reflection of the ugliness of modern life, and more a place to kill time when we were bored."

References

External links

* Internet properties established in 2009 Lithuanian news websites 2009 establishments in Lithuania English-language websites {{Entertainment-website-stub