Booster Juice Inc. is a Canadian chain of juice and smoothie bars founded in 1999. The chain specializes in smoothies made of pure

juice Juice is a drink made from the extraction or Cold-pressed juice, pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat ...

, fruit

sorbet Sorbet (, ) is a frozen dessert made using ice combined with fruit juice, fruit purée, or other ingredients, such as wine, liqueur, or honey. Sorbet does not contain dairy products. Sherbet is similar to sorbet, but contains dairy. Etymolog ...

or vanilla

frozen yogurt Frozen yogurt (also known as frogurt or by the tradename Froyo; ) is a frozen dessert made with yogurt and sometimes other dairy and non-dairy products. Frozen yogurt is a frozen product containing the same basic ingredients as ice cream, but c ...

, frozen fruit, fresh

yogurt Yogurt (; , from , ; also spelled yoghurt, yogourt or yoghourt) is a food produced by bacterial Fermentation (food), fermentation of milk. Fermentation of sugars in the milk by these bacteria produces lactic acid, which acts on milk protein to ...

and ice. Founded in

Sherwood Park Sherwood Park is a large hamlet in Alberta, Canada within Strathcona County that is recognized as an urban service area. It is adjacent to the City of Edmonton's eastern boundary. While long confined to generally south of Highway 16 ( Ye ...

Alberta Alberta is a Provinces and territories of Canada, province in Canada. It is a part of Western Canada and is one of the three Canadian Prairies, prairie provinces. Alberta is bordered by British Columbia to its west, Saskatchewan to its east, t ...

by owner and CEO Dale Wishewan, the chain quickly expanded through

franchising Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busines ...

to over 400 locations in Canada. According to their CEO, it set a Canadian record for opening 50 stores in the first two years of operation.

History

Dale Wishewan opened the first Booster Juice in 1999, when he realised the market for juice bars in Canada. Prior to opening the first Booster Juice, Wishewan tested the idea at his home by offering smoothies to family and neighbours. Shortly afterwards, the first Booster Juice location opened in November 1999 in

, a community located east of

Edmonton Edmonton is the capital city of the Provinces and territories of Canada, Canadian province of Alberta. It is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Central Alberta ...

. Dale Wishewan has remained the President and

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

of Booster Juice. Booster Juice expanded to other regions in Canada, although the bulk of its stores continue to be located in

Western Canada Western Canada, also referred to as the Western provinces, Canadian West, or Western provinces of Canada, and commonly known within Canada as the West, is a list of regions of Canada, Canadian region that includes the four western provinces and t ...

. Encouraged by this success, franchises expanded internationally in the 2000s.

References

External links

*
Official site
Drink companies of Canada Companies based in Edmonton Restaurants established in 1999 Fast-food chains of Canada Privately held companies of Canada 1999 establishments in Alberta Yogurt companies Juice bars Food and drink companies based in Alberta Fast-food franchises {{Canada-restaurant-stub