Boomerang is a

Canadian Canadians () are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of their being ''C ...

English language English is a West Germanic language that developed in early medieval England and has since become a English as a lingua franca, global lingua franca. The namesake of the language is the Angles (tribe), Angles, one of the Germanic peoples th ...

specialty channel A specialty channel (also known in the United States as a cable channel or cable network) can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targete ...

owned by

Corus Entertainment Corus Entertainment Inc. (often simply known as Corus) is a Canadian mass media and television production company. The company was founded in 1987 as Shaw Radio Ltd. as a subsidiary of Shaw Communications and was spun-off from Shaw in 1999. It h ...

. It is a licensed version of the U.S. channel of the same name, which primarily broadcasts animated programming from the

Warner Bros. Animation Warner Bros. Animation Inc. (abbreviated as WBA) is an American animation studio which is part of the Warner Bros. Television Group, a division of Warner Bros., which is a subsidiary of Warner Bros. Discovery and serves as the animation divis ...

library, including Warner Bros. Cartoons and

Hanna-Barbera Hanna-Barbera Cartoons, Inc. ( ; formerly known as H-B Enterprises, Hanna-Barbera Productions, Inc. and H-B Production Co.), simply and commonly known as Hanna-Barbera, was an American animation studio and production company, which was acti ...

productions among others, as well as contemporary reboots of classic franchises. The channel also occasionally broadcasts reruns of Cartoon Network original series. Cartoon Network 2010 logo

The channel originally launched in 2012 as a Canadian version of

Cartoon Network Cartoon Network (CN) is an American cable television television channel, channel and the flagship property of the Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. It launched on ...

, serving as a sister channel to

Teletoon Cartoon Network (formerly Teletoon) is a Canadian English-language discretionary specialty channel owned by Corus Entertainment. The channel primarily broadcasts animated series aimed at children and teenagers. It was launched on October 17 ...

. The service originally operated under a newly-issued category B license. In September 2015, sister network Teletoon Retro was discontinued, and Cartoon Network transitioned to broadcasting under the auspices of that channel's license instead, inheriting its wider carriage on providers such as

Rogers Cable Rogers Cable is Canada's largest cable television service provider with about 2.25 million television customers, and over 930,000 Internet subscribers, primarily in Southern and Eastern Ontario, New Brunswick and Newfoundland and Labrador. Roger ...

and Shaw. Cartoon Network previously operated a Canadian version of

Adult Swim Adult Swim (stylized as dult swimand s is an American adult-oriented television programming block that airs on Cartoon Network which broadcasts during the evening, prime time, and Late-night television, late-night Dayparting, dayparts. T ...

until 2019, when it (and its Teletoon counterpart

Teletoon at Night Teletoon at Night was a late night programming block that aired on Teletoon. It primarily carried adult animation and other programming targeting teen and adult audiences. Teletoon had carried programming targeting teen and adult audiences du ...

) was spun off as a sister channel. In February 2023, Corus announced that the Cartoon Network branding would be moved to Teletoon on March 27, 2023, with the existing Cartoon Network channel relaunching as a Canadian version of Boomerang the same day.

History

As Cartoon Network (2012–2023)

In November 2011, the CRTC granted a category B license to Teletoon Canada, Inc. for a new specialty channel tentatively named "Teletoon Kapow!", which would be "devoted to programming from international markets, featuring the latest trends in non-violent action, adventure, superheroes, comedy and interactivity". In February 2012, Teletoon announced that it would launch a Canadian version of

. The channel would also feature a version of its late-night block

. Ahead of the launch, Cartoon Network-branded blocks were added to Teletoon and the now-defunct Teletoon Retro as a preview for the new channel. Cartoon Network launched on July 4, 2012, using the Teletoon Kapow! license.CN
TELETOON Canada Inc. and Turner Broadcasting System, Inc. Bring Cartoon Network and Adult Swim to Canada in 2012
Teletoon Canada Inc. press release February 2, 2012 On March 4, 2013, Corus Entertainment announced that it would acquire Astral Media's 50% ownership interest in Teletoon Canada Inc., as well as certain other properties, as part of Astral's pending acquisition by

Bell Media Bell Media Inc. (Canadian French, French: ) is a Canadian media conglomerate that is the mass media subsidiary of BCE Inc. (also known as Bell Canada Enterprises, the owner of telecommunications company Bell Canada). Its operations include nati ...

(which had earlier been rejected by the CRTC in October 2012, but was restructured to allow the sale of certain Astral Media properties in order to allow the purchase to clear regulatory hurdles). Corus's purchase was cleared by the

Competition Bureau The Competition Bureau () is the independent law enforcement agency in charge of regulating competition in Canada, responsible for ensuring that markets operate in a competitive manner. Headed by the Commissioner of Competition, the agency is ...

two weeks later on March 18. On December 20, 2013, the CRTC approved Corus's full ownership of Teletoon Canada and it was purchased by Corus on January 1, 2014. The channel continues to be owned by Teletoon Canada, now wholly owned by

under its Corus Kids division. In August 2015, internal sources at Corus reported that Cartoon Network would be moved to the channel allotments of Teletoon Retro, which was being shut down on September 1, 2015. It was stated that this change would enable the channel to have expanded distribution, as Teletoon Retro was carried by more providers than Cartoon Network, specifically

Shaw Cable Shaw Communications Inc. was a Telecommunications in Canada, Canadian telecommunication, telecommunications company which provided telephone, Internet, television, and mobile services. The company was founded in 1966 as Capital Cable Televisio ...

Shaw Direct Shaw Direct G.P. is a direct broadcast satellite television distributor in Canada and a subsidiary of the telecommunications company Rogers Communications. As of 2010, Shaw Direct had over 900,000 subscribers. It broadcasts on Ku band from two ...

, and

. At that time, Cartoon Network moved under the auspices of the license that was formerly used by Teletoon Retro; the original Teletoon Kapow! license was revoked by the CRTC on October 2, 2015. This expanded the channel's carriage to five million households nationwide. On March 4, 2019, the primetime Adult Swim block was discontinued on the channel, due to the planned re-launch of Action as an Adult Swim-branded channel on April 1.

Boomerang (2023–present)

On February 21, 2023, Corus announced that Teletoon would rebrand as Cartoon Network on March 27, 2023. The existing Cartoon Network channel concurrently relaunched as a Canadian version of its sister brand

Boomerang A boomerang () is a thrown tool typically constructed with airfoil sections and designed to spin about an axis perpendicular to the direction of its flight, designed to return to the thrower. The origin of the word is from Australian Aborigin ...

, which focuses on established franchises from the Cartoon Network and

libraries.

Programming

The channel presently broadcasts animated programming from the

and

Cartoon Network Studios Cartoon Network Studios Inc. (abbreviated as CNS or CN Studios) is an American animation studio owned by the Warner Bros. Television Group division of Warner Bros. Entertainment, a subsidiary of Warner Bros. Discovery. The studio is the producti ...

libraries, including classic cartoons and Boomerang's original programming. To comply with

Canadian content Canadian content (abbreviated CanCon, cancon or can-con; ) refers to the Canadian Radio-television and Telecommunications Commission (CRTC) requirements, derived from the Broadcasting Act of Canada, that radio and television broadcasters (inclu ...

rules, the channel's schedule also includes library programs sourced from its parent network and YTV. The network does not currently originate any original or first-run programs. During its time as Cartoon Network, the channel's programming was drawn from the library of its U.S. counterpart, in addition to library programs from sister network Teletoon. Generally, first-run airings of Cartoon Network's higher-profile programming remained on Teletoon, with this channel generally airing Cartoon Network programming in second-run form, or launching series expected to have a smaller overall audience outside the United States, or airing to merely fulfill contractual requirements. From its original launch as Cartoon Network through April 2019, the channel also carried a domestic version of the U.S. channel's primetime and late-night

block Block or blocked may refer to: Arts, entertainment and media Broadcasting * Block programming, the result of a programming strategy in broadcasting * W242BX, a radio station licensed to Greenville, South Carolina, United States known as ''96.3 ...

, which carried

animated Animation is a filmmaking technique whereby image, still images are manipulated to create Motion picture, moving images. In traditional animation, images are drawn or painted by hand on cel, transparent celluloid sheets to be photographed and e ...

and live-action comedy programs targeting a teen and young adult audience; the block and its Teletoon counterpart

were spun off into a dedicated Adult Swim channel in 2019.

References

External links

* {{Warner Bros. Discovery International 2012 establishments in Canada 2023 establishments in Canada Boomerang (TV network) Children's television networks in Canada Corus Entertainment networks Specialty television channels in Canada English-language television stations in Canada Television channels and stations established in 2012 Television channels and stations established in 2023 Warner Bros. Discovery Americas