Boomerang (currently rebranded as Boom in

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

) is a pan-Asian

cable Cable may refer to: Mechanical * Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof * Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...

and

satellite A satellite or an artificial satellite is an object, typically a spacecraft, placed into orbit around a celestial body. They have a variety of uses, including communication relay, weather forecasting, navigation ( GPS), broadcasting, scient ...

television channel owned by Warner Bros. Discovery International. Like the original US version, this localization first began as a programming block that aired on Cartoon Network Asia (from 2001 to 2005), before becoming its own channel in 2004. On 1 December 2012, the channel was shut down and replaced with Toonami Asia. Eventually, the channel was relaunched on 1 January 2015 as part of Boomerang's 2015 global rebranding effort, replacing Cartoonito Asia. The channel (except in Thailand) was replaced by

Cartoonito Cartoonito is a brand name used by Warner Bros. Discovery for a collection of television networks and Block programming, programming blocks aimed at preschool children. The name combines the "cartoon" with the Spanish language, Spanish suffix " ...

on 28 July 2023. This mark the second time Cartoonito Asia appeared as linear TV channel as other big names, such as

Disney Junior Disney Jr. (formerly Disney Junior) is an American pay television network owned by the Disney Branded Television sub-division of the Disney Entertainment business segment of the Walt Disney Company. Aimed mainly at children two to seven year ...

and

Nick Jr. Nick Jr. (sometimes disambiguated as Nick Jr. on Nickelodeon or Nick Jr. on Nick, and sometimes referred to as Nick, Jr.) is an American morning programming block that airs on Nickelodeon every weekday. It was launched on January 4, 1988. Nick ...

heading into the streaming portfolio.

Programming

* Boomeraction – a block which, as its name suggests, consisted of classic action-oriented shows such as ''

Jonny Quest ''Jonny Quest'' is a science fiction–adventure media franchise created by Doug Wildey for Hanna-Barbera. It follows the character Jonny Quest, a young boy who joins his scientist father on various extraordinary adventures. The franchise sta ...

'', ''

Birdman and the Galaxy Trio ''Birdman and the Galaxy Trio'', or simply ''Birdman'' or ''The Galaxy Trio'', is an American animated television series made by Hanna-Barbera Productions that debuted on NBC on September 9, 1967, and ran on Saturday mornings until January 20, ...

'', ''

Sealab 2020 ''Sealab 2020'' is an American animated television series produced by Hanna-Barbera Productions and broadcast on NBC from September 9 to December 2, 1972, on Saturday mornings. The series was created by Alex Toth, who also created such other Ha ...

'' and among others. The block aired weekdays at 5:00 pm. * Boom! Boom! Boom! – an unstoppable weekend block with no commercial interruptions, featuring all-time toon favorites. * Tiny TV – began airing on 1 March 2010, and was shown each weekday from 9:00 am to 2:00 pm. Previously, the block aired younger-skewing versions of classic Warner Bros. and Hanna-Barbera cartoons (such as ''

The Flintstone Kids ''The Flintstone Kids'' is an American animated television series produced by Hanna-Barbera. It is an alternative incarnation of the studio's original animated series ''The Flintstones''. The series depicts juvenile versions of the main characte ...

'', ''

Baby Looney Tunes ''Baby Looney Tunes'' is an American animated television series depicting toddler versions of several ''Looney Tunes'' characters. It was produced by Warner Bros. Animation as its first preschool animated series. The series focused on real world ...

'', ''

Tom & Jerry Kids ''Tom & Jerry Kids'' (formerly known as ''Tom & Jerry Kids Show'' in the first season) is an American animated television series co-produced by H-B Production Co. and Turner Entertainment Co., and starring the cat-and-mouse duo Tom and Jerry as ...

'', and ''

A Pup Named Scooby-Doo ''A Pup Named Scooby-Doo'' is an American animated mystery comedy series produced by Hanna-Barbera. It is the eighth incarnation of the studio's ''Scooby-Doo'' franchise and depicts younger versions of the title character and his companions as ...

''), but eventually introduced other acquired toddler-themed cartoons like ''

Postman Pat ''Postman Pat'' is a British stop motion animated television series, animated children's television series first produced by Woodland Animations. The series follows the adventures of Pat Clifton, a Mail carrier, postman who works for the Royal ...

'' and '' Care Bears: Adventures in Care-a-lot''. * Boomerang Theatre – Boomerang's movie block * Boomysteries – a mystery-themed late night block on weekends at 11:00 pm which features the strangest but mysterious toon stories ever. * Boomeracers – a car-racing-themed programming block that aired weekdays at 1:30 pm. * The Zoo – an animal-themed programming block that aired weekdays at 9:00 to 11:00 am. As with Boomeracers, The Zoo was a spinoff of the Boomerang block of the same name, and has aired in the United Kingdom as well. * The Big Bucket – Boomerang's marathon block. Started in June 2006, The Big Bucket featured a three-hour marathon of Boomerang's Character of the month. * Free Classic – Boomerang's cartoon classic block. Started in July 2007, Free Classic featured a five-hour cartoon classic of Boomerang's Character of the month. * Boomerang on TV5 Kids – A weekday afternoon Boomerang-themed block ran on TV5 Kids from September 2015 and September 2017. Its programming came straight from the pan-Asian feed (with a few from its Oceanic counterpart. Since October 2017, the Boomerang block on TV5 Network Philippines was dropped out due to preparing for the collaboration with the U.S.-based sports channel,

ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...

; which is formerly in the Philippines since December 2017 (during the 2016–2017 PBA Governor's Cup Finals). It was "

ESPN5 One Sports (formerly ABC Sports from 2004 to 2008, Sports5 from 2011 to 2017 and ESPN5 from 2017 to 2020) is the sports division of TV5 Network, Inc. and jointly-operated with sister company Cignal TV. One Sports supplies and airs major spo ...

" (formerly "Sports5") until 8 March 2020, it was rebranded as

One Sports One Sports (formerly ABC Sports from 2004 to 2008, Sports5 from 2011 to 2017 and ESPN5 from 2017 to 2020) is the sports division of TV5 Network, Inc. and jointly-operated with sister company Cignal TV. One Sports supplies and airs major sp ...

Feeds

Thailand

Boomerang Asia was originally broadcast in

from its launch in March 2004 until its closure in December 2012. On 14 August 2013, a localized Thai feed was launched on

TrueVisions True Visions Group Co., Ltd. is the largest provider of a cable analog television (CAtv) and digital satellite television (DStv) in Thailand. TrueVisions is a subsidiary of the business division of True Corporation. Prior to February 2007, ...

, using the logo and branding developed by Mainframe for Boomerang UK and other European countries. Boomerang Thailand retained the EMEA branding until 15 March 2024, when it rebranded with the 2015 logo and 2018 branding seen throughout the world. As of April 2025,

is the only Asian country with Boomerang. On 27 May 2025, the channel rebranded and changed its name to simply Boom.

Malaysia

Due to a decision that was made following the cessation of TA-DAA! on Astro, the channel ceased on Astro on 1 February 2023, and was replaced by

CBeebies CBeebies is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast children's television channel owned and operated by the BBC. It is also the brand used for all BBC content targeted for children aged six year ...

, while Unifi TV still aired that channel until its rebranding as Cartoonito on 28 July 2023.

Philippines

In the Philippines, Boomerang broadcast as a channel and also had a block on TV5 Kids that ran from September 2015 to October 2017. The block was in the Filipino language.

Japan

In Japan, Boomerang Asia was launched in 2004 and aired via satellite. It broadcast in Japanese. Boomerang Asia's original feed launched on 14 March 2004 was broadcast in Japan until the channel closed on 1 December 2012. It relaunched as an independent feed was launched from January 2018 to 31 March 2022.

India

In India, Boomerang was able to be viewed via DishTV India. The Indian feed ceased broadcasting on 2 March 2009 along with Turner Classic Movies Asia.

References

{{Warner Bros. Discovery Asia-Pacific

Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...