Bombril is a Brazilian manufacturer of household
cleaning agent
Cleaning agents or hard-surface cleaners are substances (usually liquids, powders, sprays, or granules) used to remove dirt, including dust, stains, foul odors, and clutter on surfaces. Purposes of cleaning agents include health, beauty, removing ...
s. Their main product is a fine-grade
steel wool
Steel wool, also known as iron wool or wire sponge, is a bundle of very fine and flexible sharp-edged steel filaments. It is the most common type of wire wool and is often the type meant when wire wool is mentioned. It was described as a new pro ...
marketed with the brand "Bom Bril". The company at one point had 90% share of the Brazilian market for that product, and the brand name is, to this day, used in the country as a metonymy to steel wool in general, although the company manufactures other products as well.
The company was created on 1948-01-14 at the
Brooklin Paulista borough of
São Paulo
São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...
, by entrepreneur Roberto Sampaio Ferreira,
with the name Abrasivos Bombril Ltda. The name was a contraction and shortening of the
Portuguese words ''bom brilho'', meaning "good shine".
Besides the Bom Bril steel wool, the company markets several other products such as the "Limpol" brand of dishwashing
detergent
A detergent is a surfactant or a mixture of surfactants with Cleanliness, cleansing properties when in Concentration, dilute Solution (chemistry), solutions. There are a large variety of detergents. A common family is the alkylbenzene sulfonate ...
, the "Pinho Bril" scented disinfectant detergents, and the "Radium"
scouring powder.
References
External links
Official site
Manufacturing companies established in 1948
Companies listed on B3 (stock exchange)
Manufacturing companies based in São Paulo
Brazilian brands
Brazilian companies established in 1948
Personal care companies
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