Bold (book)
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''Bold: How to Go Big, Create Wealth and Impact the World '' is a book by Peter H. Diamandis and
Steven Kotler Steven Kotler is an American author, journalist and entrepreneur. He is best known for his nonfiction books, including ''Abundance: The Future Is Better Than You Think, Abundance'', ''A Small Furry Prayer'', ''West of Jesus'', ''Bold: How to Go B ...
that was published in 2015.


Theme

The book's three main points are: # How exponential technologies that are disrupting today's
Fortune 500 The ''Fortune'' 500 is an annual list compiled and published by ''Fortune (magazine), Fortune'' magazine that ranks 500 of the largest United States Joint-stock company#Closely held corporations and publicly traded corporations, corporations by ...
companies are emerging faster than ever before, contrasting “exponential entrepreneurs” against “linear-thinking executives” who work in major corporations. # The psychological aspects of the bold. Here, Diamandis discusses what he learned from building his 15 companies. # Best practices, such as
incentive In general, incentives are anything that persuade a person or organization to alter their behavior to produce the desired outcome. The laws of economists and of behavior state that higher incentives amount to greater levels of effort and therefo ...
competitions,
crowd funding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance, to fund projects "without standard financial ...
campaigns, and
community building Community building is a field of practices directed toward the creation or enhancement of community among individuals within a regional area (such as a neighborhood) or with a common need or interest. It is often encompassed under the fields o ...
.


Reception

''
The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'' wrote that it "looks only on the bright side" and "overlooks some of the risks in exponential technologies, particularly the legal and
ethical dilemma In philosophy, an ethical dilemma, also called an ethical paradox or moral dilemma, is a situation in which two or more conflicting moral imperatives, none of which overrides the other, confront an agent. A closely related definition characterizes ...
s they are creating." ''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'' wrote that the "authors prefer to rhapsodize rather than analyze the consequences of technological advance" and that it shows how the
Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
people are "profoundly different" from the "rest of us".


References

2015 non-fiction books American non-fiction books Books about economic growth Simon & Schuster books Collaborative non-fiction books {{business-book-stub