Boing is an Italian

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television channel marketed at children and teenagers, owned by Boing S.p.A., a joint venture of

Fininvest Finanziaria d'investimento Fininvest S.p.A., also known as Fininvest, is an Italian holding company controlled by the Berlusconi family and managed by Silvio Berlusconi's eldest daughter Marina Berlusconi. Structure The Fininvest group is com ...

MFE - MediaForEurope MediaForEurope, officially MFE – MediaForEurope N.V., formerly Mediaset Group (), is a Dutch-domiciled Italian-based media and communications company which is majority-owned by the Berlusconi family's Fininvest Group. MFE specialises pr ...

(through its

Mediaset Mediaset S.p.A. is an Italian mass media and television production and distribution company that is the largest commercial broadcaster in the country. The company is controlled by the holding company MFE – MediaForEurope (the original ...

and RTI subsidiaries) and

Warner Bros. Discovery Warner Bros. Discovery, Inc. (WBD) is an American Multinational corporation, multinational mass media and Outline of entertainment, entertainment Conglomerate (company), conglomerate headquartered in New York City. It was formed from WarnerMedi ...

(through its International division). It is available on digital terrestrial, television and

satellite provider Tivùsat.

History of Boing

The channel was launched on 20 November 2004 at 8:00 pm, after replacing VJ TV some months prior with a sign that said ''Boing, in arrivo.'' (Boing, coming soon.). In 2006, the channel rebranded to a new transparent screen bug and logo in promos, to follow the brand identity of Mediaset's other channels. The change included a new graphics package, introducing the channel's official mascots, the Animadz. Most of them lasted until August 2020. With the launch of

Cartoonito Cartoonito is a brand name used by Warner Bros. Discovery for a collection of television networks and Block programming, programming blocks aimed at preschool children. The name combines the "cartoon" with the Spanish language, Spanish suffix " ...

in 2011, the channel refocused its demographic to older children and teenagers. As a result, all pre-school programmes and blocks were moved to Cartoonito's schedule. Boing rebranded to a new graphics package along with its

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many countries in the Americas **Spanish cuisine **Spanish history **Spanish culture ...

and French feeds developed by Lumbre on 7 March 2016, teased from the week prior. Most of the Animadz remained with a new look, however, many were removed. On 30 August 2020, Boing rebranded again to a new graphics package by Art&Graft, with only two Animadz remaining. On 19 May 2023, Boing and Cartoonito transitioned, from standard definition 576i

SDTV Standard-definition television (SDTV; also standard definition or SD) is a television system that uses a resolution that is not considered to be either high or enhanced definition. ''Standard'' refers to offering a similar resolution to the ...

to the high definition 1080i

HDTV High-definition television (HDTV) describes a television or video system which provides a substantially higher image resolution than the previous generation of technologies. The term has been used since at least 1933; in more recent times, it ref ...

ratio on all platforms.

Sister channels

Boing +1

On 23 February 2009, a one-hour timeshift of the channel - Boing +1, launched. It was, however, only available in

Sardinia Sardinia ( ; ; ) is the Mediterranean islands#By area, second-largest island in the Mediterranean Sea, after Sicily, and one of the Regions of Italy, twenty regions of Italy. It is located west of the Italian Peninsula, north of Tunisia an ...

and Trentino-South Tyrol. The channel closed on 1 March 2012.

Cartoonito

An Italian version of Turner's pre-school channel

was launched on 22 August 2011. The launch allowed Boing to refocus its target audience from 0-12 years to 7-12 years. Cartoonito airs pre-school programmes mainly sourced from Warner Bros. and Nickelodeon, in addition to acquired and local shows from other Mediaset networks or abroad.

Boing Plus

Boing Plus is the sister channel to Boing, which launched on 11 July 2019, replacing Pop after Mediaset purchased the slot from Sony Pictures Italia. Originally, the channel operated as a one-hour timeshift service, with Cartoonito being timeshifted from 1:00 am–1:00 pm and Boing's programming for the rest of the day. On 1 December 2019, the channel began timeshifting Cartoonito from 1:00am-6:00am and Boing the rest of the day. On 30 August 2020, Boing Plus changed its logo slightly. The channel also began to function more as a standalone channel, although still functioning as a semi-timeshift. On 13 December 2024, Boing Plus ceased to be a timeshift service of Cartoonito, remaining only for Boing. On 12 March 2025, Boing Plus returned to its original logo along with Mediaset's graphic choices.

References

External links

Official site
{{Television in Italy 2004 establishments in Italy 2019 establishments in Italy

Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...

Children's television networks Television channels in Italy Italian-language television stations Television channels and stations established in 2004 Television channels and stations established in 2019 Television stations in Malta Mediaset television channels Turner Broadcasting System Italy Warner Bros. Discovery EMEA