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''Bobo'' is a monthly Dutch children's magazine published by Blink Publishers. Consisting of comics and stories, it is named after the protagonist Bobo, a nine year old blue anthropomorphic rabbit. The magazine has run since 1968 and was initially translated from the English-language Bobo Bunny magazine, published from 1969 to 1973. Each issue is devoted to one subject. The purpose of the magazine is to educate four- and five-year-olds in a playful way, and it is therefore mainly distributed through the first two years of primary school. Since 2010, Bobo has developed into a cross-media brand. Bobo has its own apps, an educational television series made by
Studio 100 Studio 100 N.V. is a Belgian children's entertainment production & distribution company that specialized in high quality kids & family entertainment content and operated their in-house animation studios such as their Australian animation compa ...
(started in 2011), an online training program to be used on digital schoolboards and smartboards in the classroom, and a complete merchandise line.


Indonesian version

The Indonesian franchise of ''Bobo'' was first published on 14 April 1973. Unlike the Dutch version, the Indonesian version is aimed at children aged 6–12. Published by
Kompas Gramedia Group Kompas Gramedia is a major Indonesian media company. It engages in several businesses, predominantly mass media, as well as hospitality, manufacturing, and event organizing. The company's businesses consist of multiple divisions, such as media ...
, ''Bobo'' magazine become the most popular kids magazine in
Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...
. The magazine has the tagline "teman bermain dan belajar (friends to play and study)". In 1980, the lowercase b on Bobo's t-shirt was replaced by a capital B to distinguish the Indonesian rabbit from the Dutch counterpart, but it was changed back to lowercase b in the early 1990s. The magazine in Indonesia has several 'trademark parts'. As of July 2012, it already has: *Cergam (cerita bergambar) ''(picture stories)'': Comics without speech bubbles. There are currently three comic series in the Indonesian version: Cergam Bobo; Negeri Dongeng (short of Ceritera dari Negeri Dongeng ''(Stories From The Land Of Tales)''); Paman Kikuk, Husin, & Asta (Oom Stuntel, Heintje, en Flap); and Bona gajah kecil berbelalai panjang (Pinkie Puff the little elephant with long trunk). *Chosen Stories: A collection of short stories. *FB Friends Story: A collection of stories from reader's suggestions. The stories' plots are decided on the readers' ideas on
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. There are currently two titles: Rahasia Hantu ''(Ghosts' Secret)'' and Liontin Pusaka Kerajaan Peri ''(The Heirloom Pendant Of The Fairy Kingdom)''. *Dear Nirmala, Halamanku, Arena Kecil, Tak Disangka: ''Dear Nirmala'' is an advice column in which the readers can send a letter by Facebook to have their questions answered. There are two letters featured each week. ''Halamanku'' is a page to show fan art and poems sent by readers. Arena Kecil, Tak Disangka are two specific columns in one page. Arena Kecil ''(Little Arena)'' is where readers can tell their fun and memorable experiences, while Tak Disangka ''(Unexpected)'' is a place where readers can tell embarrassing and funny experiences. *Kreatif: A page of art suggestions for the reader each week. It has been put there since Kreatif Magazines (by
Kompas Gramedia Group Kompas Gramedia is a major Indonesian media company. It engages in several businesses, predominantly mass media, as well as hospitality, manufacturing, and event organizing. The company's businesses consist of multiple divisions, such as media ...
) was not published anymore. *Potret Negeriku ''(The Portrait Of My Nation)'': Descriptions about specific parts of Indonesia. *Keliling Dunia ''(Travel Around the World)'': Similar to Potret Negeriku, but specifies on a place outside
Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...
. *Ensiklo Bobo: Interesting facts from around the world. Usually about science, math, or history. *Sayembara Bobo (Bobo Quiz): A quiz part. Usually in the form of crossword quiz. Readers can deliver the right answer to the publisher to get a chance to win a prize, usually in the form of money or sponsored items. There are several yearly events organized by Bobo magazine in Indonesia which are held at
Jakarta Jakarta (; , Betawi language, Betawi: ''Jakartè''), officially the Special Capital Region of Jakarta (; ''DKI Jakarta'') and formerly known as Batavia, Dutch East Indies, Batavia until 1949, is the capital and largest city of Indonesia and ...
and
Surabaya Surabaya is the capital city of East Java Provinces of Indonesia, province and the List of Indonesian cities by population, second-largest city in Indonesia, after Jakarta. Located on the northeastern corner of Java island, on the Madura Strai ...
: Bobo Fair, which has fun activities meant for the readers, and Operet Bobo, which was held every year until it was discontinued and joined with the Bobo Fair. From 2001 to 2016, Bobo magazine held a Konferensi Anak (''Children's Conference''). This event was attended by participants aged 9–12 years. In 2010, the magazine was completely renewed and in 2012, Bobo magazine Indonesia launched Bobo Online, the Indonesian magazine's official website. In 2016, Bobo Online was closed and replaced by Kidnesia.com, which closed on 14 April 2017. It was replaced with its current website to celebrate Bobo's 44th anniversary in Indonesia. The magazine has an active Instagram presence, and celebrated its 50th anniversary in 2023. Until 2022 Kompas Gramedia Group also published ''Bobo Junior'', an Indonesian translation of the Dutch counterpart for younger readers.


References


External links


Bobo homepage, in DutchBobo homepage, in Indonesian
{{DEFAULTSORT:Bobo (magazine) 1968 establishments in the Netherlands 1968 comics debuts 1973 establishments in Indonesia Biweekly magazines Children's magazines published in the Netherlands Comics magazines published in the Netherlands Dutch-language magazines Comics about anthropomorphic rabbits and hares Indonesia–Netherlands relations Magazines published in Indonesia Magazines established in 1968 Magazines established in 1973 Weekly magazines published in the Netherlands Kompas Gramedia Group Comics about talking animals