Robert "Bobbito" Garcia (born September 25, 1966), also known as DJ Cucumber Slice and Kool Bob Love, is an American DJ, radio host, author, and member of the

Rock Steady Crew {{Infobox musical artist , name = Rock Steady Crew , image = , landscape = yes , caption = , alias = , origin = The Bronx New York, Manhattan New York, U.S. , genre ...

. He is known as a former co-host of

hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...

radio show ''

The Stretch Armstrong and Bobbito Show ''The Stretch Armstrong and Bobbito Show'' (also referred to as ''Stretch and Bobbito'') was an underground hip hop radio show broadcast in New York, originally on 89.9 WKCR-FM, the student radio station at Columbia University, and later on 97.1 ...

'', alongside Adrian "Stretch Armstrong" Bartos, from 1990 until 1999. He later moved to Washington, D.C., where he currently hosts a new podcast on

NPR National Public Radio (NPR) is an American public broadcasting organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national Radio syndication, syndicator to a network of more ...

called ''What's Good?'' alongside Bartos. Garcia was the announcer for the video game NBA Street Vol. 2.

Early life

Garcia attended

Lower Merion High School Lower Merion High School is a public high school in Ardmore, Pennsylvania, in the Main Line suburbs of Philadelphia. It is one of two high schools in the Lower Merion School District; the other one is Harriton High School. Lower Merion serves ...

and

Wesleyan University Wesleyan University ( ) is a Private university, private liberal arts college, liberal arts university in Middletown, Connecticut, United States. It was founded in 1831 as a Men's colleges in the United States, men's college under the Methodi ...

(class of 1988).

Music career

Bobbito initially started as an intern at

Def Jam Def Jam Recordings (also simply known as Def Jam) is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop. The ...

. From 1990 to 1998, Garcia co-hosted ''

'' on

Columbia University Columbia University in the City of New York, commonly referred to as Columbia University, is a Private university, private Ivy League research university in New York City. Established in 1754 as King's College on the grounds of Trinity Churc ...

's WKCR. It featured exclusive demo tapes and in-studio freestyles from many then-unsigned hip hop artists such as

Nas Nas (born 1973) is the stage name of American rapper Nasir Jones. Nas, NaS, or NAS may also refer to: Aviation * Nasair, a low-cost airline carrier and subsidiary based in Eritrea * National Air Services, an airline in Saudi Arabia ** Nas Air (S ...

Big Pun Christopher Lee Rios (November 10, 1971 – February 7, 2000), better known by his stage name Big Pun (short for Big Punisher), was an American rapper. Emerging from the underground hip hop scene in the Bronx, he came to prominence upon discover ...

Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American Rapping, rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named Billboard and Vibe's 50 Greatest Rappers of All Time, the ...

Busta Rhymes Trevor George Smith Jr. (born May 20, 1972), known professionally as Busta Rhymes, is an American rapper, singer and actor. Chuck D of Public Enemy gave him the moniker Busta Rhymes, after National Football League, NFL and Canadian Football Lea ...

Fat Joe Joseph Antonio Cartagena (born August 19, 1970), better known by his stage name Fat Joe, is an American rapper. He began recording as a member of Hip-hop, hip hop group D.I.T.C., Diggin' in the Crates Crew (D.I.T.C.) in 1992, and pursued a sol ...

Cam'ron Cameron Ezike Giles (born February 4, 1976), known Mononym, mononymously as Cam'ron, is an American rapper. Beginning his career in the early 1990s as Killa Cam, Giles signed with Lance Rivera, Lance "Un" Rivera's Lance Rivera, Untertainment, a ...

, DMX,

Wu-Tang Clan Wu-Tang Clan is an American hip hop collective formed in Staten Island, New York City, in 1992. Its members include RZA, GZA, Method Man, Raekwon, Ghostface Killah, Inspectah Deck, U-God, Masta Killa, and, until his death in 2004, O ...

Fugees The Fugees () are an American hip hop group formed in South Orange, New Jersey, in 1990. The trio of Wyclef Jean, Pras Michel, and Lauryn Hill was known for their fusion of hip hop, reggae, R&B, and funk; their socially conscious lyrics; and ...

Talib Kweli Talib Kweli Greene (; born October 3, 1975) is an American rapper. He first earned recognition through his collaboration with fellow Brooklyn rapper Mos Def (now known as Yasiin Bey) in 1997, when they formed the group Black Star. Kweli's music ...

Big L Lamont Coleman (May 30, 1974February 15, 1999), known professionally as Big L, was an American rapper, songwriter, and record producer. Emerging from Harlem in New York City in 1992, Big L became known among underground hip-hop fans for his f ...

and

The Notorious B.I.G. Christopher George Latore Wallace (May 21, 1972 – March 9, 1997), better known by his stage names the Notorious B.I.G., Biggie Smalls, or simply Biggie, was an American rapper. Rooted in the New York rap scene and gangsta rap tradi ...

who later found great success on major record labels. He set up the vinyl-only label

Fondle 'Em Records Fondle 'Em Records was a hip hop record label founded and owned by Bobbito Garcia from 1995 to 2001, based in New York City. Garcia formed the label after realizing that the many unsigned rappers making guest appearances on ''The Stretch Armstr ...

in 1995 as an outlet for other guests such as MF DOOM,

MF Grimm Percy Carey (born June 11, 1970), also known by the stage names MF Grimm, Grimm Reaper, GM Grimm and originally Build and Destroy, is an American underground rapper, music producer, CEO, and Eisner Award-nominated comic book writer from New Yor ...

Kool Keith Keith Matthew Thornton (born October 7, 1963), known professionally as Kool Keith, is an American rapper and record producer known for his surreal, abstract, and often profane or incomprehensible lyrics. Kool Keith has recorded prolifically both ...

and

Cage A cage is an enclosure often made of mesh, bars, or wires, used to confine, contain or protect something or someone. A cage can serve many purposes, including keeping an animal or person in captivity, capturing an animal or person, and displayi ...

. In 1998, ''

The Source The Source may refer to: Film and television * ''The Source'' (1918 film), 1918 American drama directed by George Melford * ''The Source'' (1999 film), a 1999 documentary film about the Beat generation * ''The Source'' (2002 film), a 2002 scienc ...

'' named ''The Stretch Armstrong and Bobbito Show'' as the "Best Hip Hop Radio Show of All Time". In 2003, García created ''Bounce: From the Playground'', a quarterly magazine devoted to

streetball Streetball (or street basketball) is a variation of basketball, typically played on outdoor courts and featuring significantly less formal structure and enforcement of the game's rules. As such, its format is more conducive to allowing players ...

, especially the playground scene in New York City. He has been an editor, writer, and photographer for the magazine, and has also done work for and been featured in magazines including ''

Vibe Vibe, alternatively '' vibes,'' is short for ''vibration''. A "vibe" is an emotional reaction to the aura or energy felt to belong to a person, place or thing. Vibe may also refer to: People * DJ Vibe (born 1968), Portuguese DJ * Lasse Vibe (b ...

'' and ''The Source''. He was featured in a 2002 article in

Vibe Magazine ''Vibe'' is an American music and entertainment magazine founded by producers David Salzman and Quincy Jones. The publication predominantly features R&B and hip hop music artists, actors and other entertainers. After shutting down production ...

Film career

Stretch Armstrong and Bobbito Garcia in 2011

In 2015,

Showtime Showtime or Show Time may refer to: Film * ''Showtime'' (film), a 2002 American action/comedy film * ''Showtime'' (video), a 1995 live concert video by Blur Television Networks and channels * Showtime Networks, a division of Paramount Global w ...

premiered a feature-length documentary on '' Stretch and Bobbito: Radio That Changed Lives'', directed and written by Garcia. The film includes interviews with

Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...

Common Common may refer to: As an Irish surname, it is anglicised from Irish Gaelic surname Ó Comáin. Places * Common, a townland in County Tyrone, Northern Ireland * Boston Common, a central public park in Boston, Massachusetts * Cambridge Com ...

Rosie Perez Rosa Maria Perez (born September 6, 1964) is an American actress. Her breakthrough came at age 24 with her portrayal of Tina in the film '' Do the Right Thing'' (1989), followed by '' White Men Can't Jump'' (1992). Perez's performance in '' Fear ...

and

DJ Premier Christopher Edward Martin (born March 21, 1966), known professionally as DJ Premier (also known as Preemo), is an American record producer and DJ. He has been frequently lauded as one of hip hop's greatest producers by publications such as '' ...

, among others. In 2018, Garcia released his third documentary, ''Rock Rubber 45s.'' It serves as his most personal film to date. In an interview with HipHopDX, he explained, "There's a great O.C. lyric from the song 'Time's Up' where he goes, 'The more emotion I put into it, the harder I rock.' That's the sort of approach that I have with this film — that the more emotion that I put in, the better the film will be. You know you get one chance to do an autobiography, so I've decided to just bare all."

Sneakers

Garcia hosted the

ESPN Films ESPN Films, formerly known as ESPN Original Entertainment (EOE), is an American production company which produces and distributes sports films and documentaries. It is owned by ESPN Inc., a joint venture between The Walt Disney Company (which o ...

It's the Shoes, interviewing celebrities about their sneaker collection. He was featured in the sneaker documentary '' Just for Kicks'' and performed the announcer's voice in ''

NBA Street Vol. 2 ''NBA Street Vol. 2'' is a basketball video game developed by NuFX and EA Canada and published by Electronic Arts under the EA Sports BIG label. It is the sequel to '' NBA Street'' and the second installment in the '' NBA Street'' series. ''NBA ...

'', '' NBA Street V3'' and '' NBA Street Showdown''. He is emcee of the Sprite

Slam Dunk Contest The NBA Slam Dunk Contest (officially known as the AT&T Slam Dunk) is an annual National Basketball Association (NBA) competition held during the NBA All-Star Weekend. The contest was conceived of and started by the American Basketball Associat ...

in the video game '' NBA 2K8'', ''2K9'' and '' 2K10''. He wrote '' Where'd You Get Those?: New York City's Sneaker Culture 1960–1987'' as well as ''Out of the Box'', about limited edition sneakers. In 2007, he worked with Nike on limited edition

Nike Air Force 1 Nike Air Force is a range of athletic shoes made by Nike. It was created by designer Bruce Kilgore and was the first basketball shoe to use Nike's "Air" technology. The shoe is offered in low-, mid- and high-top styles. Description The shoes a ...

and Air Force 25 models, selecting the colors, fabrics and logo used, and designed the "Project Playground" limited edition of the Adidas Superstar. In 2016, he collaborated with Puma for a brand of sneakers.

Basketball

Garcia is a

player and coach. In 2006,

Madison Square Garden Network The MSG Network (MSG) is an American regional cable and satellite television network, and radio service owned by Sphere Entertainment -- a spin-off of the main Madison Square Garden Company operation (itself a spin-off of local cable provide ...

hired García to do the "Hot Minute at the Half" reports with celebrities in the crowd during Knicks home games. In 2009, he worked on Blokhedz animated web series on Missiong.com. Garcia is the annual Boost Mobile Elite 24 HS All-American Game play-by-play announcer for ESPNU, owner of the vinyl-only label/imprint Álala Records, and co-directing a documentary, ''Doin' It in the Park: Pick-up Basketball, New York City'', produced by 360 Creative Films, which premiered in New York theaters in June 2013. Bobbito has his own basketball tournament called Bob's Full Court 21, which he holds around the nation.

References

External links

CNN Headline News Feature
{{DEFAULTSORT:Garcia, Bobbito American magazine founders American music journalists American breakdancers American hip-hop DJs Street basketball players ESPN people American sports journalists American sports radio personalities Puerto Rican men's basketball players Wesleyan University alumni Writers from New York City 1966 births Living people Sportswriters from New York (state) American men's basketball players Lower Merion High School alumni 20th-century American sportsmen