
Robert Louis "Bob" Nardelli (born May 17, 1948) is an American businessman who was the CEO of
Freedom Group from September 2010 to March 2012. Prior to that role, Nardelli served as chairman and CEO of
Chrysler
FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacturers in the United States, headquartered in Auburn H ...
from August 2007 to April 2009 and CEO of
The Home Depot
The Home Depot, Inc., often referred to as Home Depot, is an American multinational corporation, multinational home improvement retail corporation that sells tools, construction products, appliances, and services, including fuel and transportat ...
from December 2000 to January 2007. Before joining The Home Depot, Nardelli spent most of his career at
General Electric
General Electric Company (GE) was an American Multinational corporation, multinational Conglomerate (company), conglomerate founded in 1892, incorporated in the New York (state), state of New York and headquartered in Boston.
Over the year ...
and had risen to become one of the top three executives competing to succeed Jack Welch.
Early life
Born in
Old Forge, Lackawanna County, Pennsylvania
Old Forge is a Borough (Pennsylvania), borough in Lackawanna County, Pennsylvania, United States. The population was 8,524 at the 2020 United States census, 2020 census. It is located southwest of downtown Scranton, Pennsylvania, Scranton and ...
, Nardelli attended
Rockford Auburn High School in
Rockford, Illinois and received his Bachelor of Science in business from
Western Illinois University
Western Illinois University (WIU) is a public university in Macomb, Illinois, United States. It was founded in 1899 as Western Illinois State Normal School. As the normal school grew, it became Western Illinois State Teachers College. Once West ...
in
Macomb, where he was a member of the
Tau Kappa Epsilon
Tau Kappa Epsilon (), commonly known as or Teke, is a social college fraternities and sororities, fraternity founded on January 10, 1899, at Illinois Wesleyan University. The organization has chapters throughout the United States and Canada, maki ...
fraternity
A fraternity (; whence, "wikt:brotherhood, brotherhood") or fraternal organization is an organization, society, club (organization), club or fraternal order traditionally of men but also women associated together for various religious or secular ...
. Nardelli also earned an MBA from the
University of Louisville
The University of Louisville (UofL) is a public university, public research university in Louisville, Kentucky, United States. It is part of the Kentucky state university system. Chartered in 1798 as the Jefferson Seminary, it became in the 19t ...
. He is married to Susan L. Schmulbach with four children and attends Roman Catholic church.
Career
General Electric
He joined
General Electric
General Electric Company (GE) was an American Multinational corporation, multinational Conglomerate (company), conglomerate founded in 1892, incorporated in the New York (state), state of New York and headquartered in Boston.
Over the year ...
in 1971 as an entry-level manufacturing engineer. From 1988 to 1991, Nardelli was an executive for a division of the construction equipment maker,
J. I. Case Company, which was then part of
Tenneco
Tenneco, Inc. (formerly Tenneco Automotive and originally Tennessee Gas Transmission Company) is an American automotive components original equipment manufacturer and an aftermarket ride control and emissions products manufacturer. It is a ''F ...
.
By 1995, he had risen to president and CEO of GE Power Systems, also having the title of GE senior vice president. Nardelli was often known as ''"Little Jack"'', after his mentor
Jack Welch
John Francis Welch Jr. (November 19, 1935 – March 1, 2020) was an American business executive, chemical engineer, and writer. He was Chairman and CEO of General Electric (GE) between 1981 and 2001.
His long career at General Electric ( ...
, whom Nardelli had ambitions to succeed as CEO of GE. When Jack Welch retired as chairman and CEO of GE, a lengthy and well-publicized
succession planning
Succession planning is a process and strategy for replacement planning or passing on leadership roles. It is used to identify and develop new, potential leaders who can move into leadership roles when they become vacant. Succession planning in ...
saga ensued. Nardelli competed with
James McNerney and
Jeff Immelt to succeed Welch. With Immelt winning the three-way race, Nardelli and McNerney left GE (as was Welch's plan). About ten minutes after Welch let him go, Nardelli received a job offer from
Ken Langone, who at the time was on the
board of directors
A board of directors is a governing body that supervises the activities of a business, a nonprofit organization, or a government agency.
The powers, duties, and responsibilities of a board of directors are determined by government regulatio ...
of both GE and
The Home Depot
The Home Depot, Inc., often referred to as Home Depot, is an American multinational corporation, multinational home improvement retail corporation that sells tools, construction products, appliances, and services, including fuel and transportat ...
.
The Home Depot
Nardelli became CEO of
The Home Depot
The Home Depot, Inc., often referred to as Home Depot, is an American multinational corporation, multinational home improvement retail corporation that sells tools, construction products, appliances, and services, including fuel and transportat ...
in December 2000 despite having no retail experience. Using the
Six Sigma
Six Sigma (6σ) is a set of techniques and tools for process improvement. It was introduced by American engineer Bill Smith while working at Motorola in 1986.
Six Sigma strategies seek to improve manufacturing quality by identifying and removin ...
management strategy used at GE, he dramatically overhauled the company and replaced its entrepreneurial culture of innovative product design with one focused on relentless cost-cutting. He changed the decentralized management structure by eliminating and consolidating division executives. He also installed processes and streamlined operations, most notably implementing a computerized automated inventory system and centralizing supply orders at the headquarters.
Nardelli was credited with doubling the sales of the chain and improving its competitive position. Revenue increased from $45.74 billion in 2000 to $81.51 billion in 2005, while net earnings after tax rose from $2.58 billion to $5.84 billion. During Nardelli's tenure, The Home Depot stock was essentially steady while competitor
Lowe's
Lowe's Companies, Inc. ( ) is an American retail company specializing in home improvement. Headquartered in Mooresville, North Carolina, the company operates a chain of retail stores in the United States. As of October 28, 2022, Lowe's and i ...
stock doubled, which along with his $240 million compensation eventually earned the ire of investors. His blunt, critical and autocratic management style turned off employees and the public. Nardelli was notably criticized for cutting back on knowledgeable full-time employees with experience in the trades and replacing them with part-time help with little relevant experience. This move reduced costs, but hurt customer service at a time when Lowe's was making inroads nationwide. While the board of directors strongly stood by him for most of his tenure, questions about his leadership mounted in 2006, and in an ominous portent of the near future, he was the only director present at the annual meeting. At that meeting, he only allowed shareholders to speak for one minute each. Nardelli and the board reached a mutual agreement for Nardelli to resign on January 3, 2007; his severance package was estimated at $210 million.
He was succeeded by The Home Depot vice chairman and executive vice president,
Frank Blake. Blake had served as Nardelli's deputy at both GE Power Systems and Home Depot.
During his tenure at The Home Depot, Nardelli met President
George W. Bush
George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
at the White House in 2002 and was appointed to Bush's
Council on Service and Civic Participation (although he is no longer a member). Nardelli also hosted a garden reception/fundraiser for Bush at his Atlanta home on May 20, 2004.
Coca-Cola
While CEO of Home Depot, Nardelli served a single term on the board of directors of
Coca-Cola
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...
from 2002 to 2005.
Chrysler
On August 5, 2007, he became chairman and CEO of
Chrysler
FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacturers in the United States, headquartered in Auburn H ...
, which had recently been taken private by
private equity
Private equity (PE) is stock in a private company that does not offer stock to the general public; instead it is offered to specialized investment funds and limited partnerships that take an active role in the management and structuring of the co ...
firm,
Cerberus Capital Management
Cerberus Capital Management, L.P. is an American global alternative investment firm with assets across credit, private equity, and real estate strategies.Leaders Magazine"Providing Economic Opportunity: An Interview with The Honorable Dan Qua ...
. His annual salary at Chrysler was $1, with other compensation not publicly disclosed. (It's rumored that the terms were that he wouldn't be paid unless Chrysler succeeded. If they did succeed, he would be paid a salary along the lines of $30 million.)
On February 17, 2008, before his first
Daytona 500
The Daytona 500 is a NASCAR Cup Series motor race held annually at Daytona International Speedway in Daytona Beach, Florida. It is the first of two Cup races held every year at Daytona, the second being the Coke Zero Sugar 400, and one of three ...
race as Chrysler CEO, Nardelli guaranteed that
Dodge
Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence, Dodge was Chrysler's mid-priced brand above P ...
would win the race for the first time since 2002, and that he would award a $1 million bonus to the Dodge team that did it.
Ryan Newman, the driver of the No. 12
Alltel
Alltel was a landline, wireless service provider, wireless and general Telephone company, telecommunications services provider, primarily based in the United States. Before its wireless division was acquired by Verizon Wireless and AT&T, Alltel pr ...
Dodge, fulfilled this promise, and his car owner
Roger Penske
Roger Searle Penske (born February 20, 1937), also known as "the Captain", is an American auto racing team owner, businessman, and former professional driver. Penske is the owner of Team Penske, the Indianapolis Motor Speedway, IndyCar, and ...
collected the $1 million bounty.
On December 4, 2008, in an appearance on
CNN
Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
's ''
The Situation Room with Wolf Blitzer'', Nardelli was asked, "So what do you say about the argument that the Japanese, the Germans, Koreans make better cars than the Americans?" He responded, "We spent about half a billion dollars in the first several months. Our warranty costs are down 29%. It's an interesting comparison because in the hearing today, going around the panel, the majority of the Senators said that citing specific vehicles that they own that they've got 60-, 70-, 80,000 miles. The comment was you guys are making them too good and therefore, we're not buying vehicles and we're contributing to your problem. That was from the Senators on the committee today."
On March 17, 2009, Nardelli said that
Chrysler Financial would require a second round of loans. On April 21, 2009, it was alleged by an unnamed "federal watchdog agency" that a $750 million loan from the government was turned down, on the grounds that it would have required that executive compensation be capped. According to contemporary media coverage "as part of the economic stimulus package, Congress approved compensation limits, and the Treasury is working on clarifying what the firms must do to comply with the rules. In other words, the executives were asked to sign the waivers without knowing what specific limits the Treasury might set." On April 30, 2009, Chrysler filed for
Chapter 11 bankruptcy
Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, w ...
. The same day, Nardelli announced that he would leave the company as soon as the bankruptcy was over and his replacement was announced—later determined to be
Sergio Marchionne—who would likely face a pay cap.
Advisory Work
Robert Nardelli became CEO of the
Freedom Group in September 2010 as the North Carolina–based gun maker searched for a permanent CEO. In March 2012, he stepped down as CEO of the Freedom Group, and as the head of the operations and advisory business of
Cerberus Capital Management
Cerberus Capital Management, L.P. is an American global alternative investment firm with assets across credit, private equity, and real estate strategies.Leaders Magazine"Providing Economic Opportunity: An Interview with The Honorable Dan Qua ...
LP.
He is now operating XLR-8 LLC, an investment and advisory firm.
References
USA Today Q&A during Home Depot days*
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* Profile with links to transcript and video of his interview.
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{{DEFAULTSORT:Nardelli, Robert
1948 births
Living people
People from Old Forge, Lackawanna County, Pennsylvania
General Electric people
Western Illinois University alumni
University of Louisville alumni
The Home Depot people
Chrysler executives
People from Rockford, Illinois
Cerberus Capital Management
American chief executives in the automobile industry
Catholics from Illinois
Catholics from Pennsylvania