Bob Lonsberry (born July 18, 1959
) is a conservative American radio talk show host, columnist, and author.
He has been a newspaper reporter, columnist, photojournalist and editor, as well as a magazine writer and commentator on radio and television and a television reporter and manager. He is the author of ''The Early Years'', a collection of newspaper columns, as well as a collection of essays, and four short novels.
Lonsberry is a native of
Canisteo, New York
Canisteo () is a Administrative divisions of New York#Town, town in Steuben County, New York, Steuben County, New York, United States. The population was 3,294 at the 2020 census. The name was taken from a former Native American village locate ...
.
Radio shows
Once using the promotional tagline "The most fired man in Rochester media," Lonsberry hosts four radio talk shows. Three featuring a mix of news, political commentary, callers, and day-to-day anecdotes that air on
WGY AM/
FM in
Albany, New York
Albany ( ) is the List of capitals in the United States, capital city of the U.S. state of New York (state), New York. It is located on the west bank of the Hudson River, about south of its confluence with the Mohawk River. Albany is the oldes ...
from 6 AM to 8 AM ET,
WHAM in
Rochester, New York
Rochester is a city in and the county seat, seat of government of Monroe County, New York, United States. It is the List of municipalities in New York, fourth-most populous city and 10th most-populated municipality in New York, with a populati ...
, from 8 AM to 12 PM ET and on
WSYR AM/
FM in
Syracuse, New York
Syracuse ( ) is a City (New York), city in and the county seat of Onondaga County, New York, United States. With a population of 148,620 and a Syracuse metropolitan area, metropolitan area of 662,057, it is the fifth-most populated city and 13 ...
, from 3 PM to 6 PM, and one that he co-hosts from 12 PM to 2 PM on
WAIO
WAIO (95.1 FM, "Radio 95.1") is a commercial radio station licensed to Honeoye Falls, New York, and serving the Rochester metropolitan area. The station airs a hybrid hot talk and mainstream rock radio format and is owned and operated by i ...
Rochester with Jeremy Newman that is
hot talk
Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...
based.
Lonsberry almost always expresses a conservative opinion about the issues he discusses on his talk shows. Typically, he spends most of his shows discussing local and state issues—less frequently discussing national issues. He also discusses life and family issues. Lonsberry is married to his third wife. He and his first wife divorced, and his second marriage was annulled.
When Lonsberry is absent,
progressive talk radio
Progressive talk radio is a talk radio format devoted to expressing Left-wing politics, left-leaning viewpoints of news and issues as opposed to conservative talk radio. In the United States, the format has included radio syndication, syndicated ...
host George Kilpatrick has occasionally filled in for him, a situation that brought Kilpatrick a certain degree of hate mail.
Merchandising
In February 2009, Lonsberry began marketing the term "FUBO" on his radio show and website, selling T-shirts, bumper stickers and associated merchandise. Lonsberry's phrase was an acronym for "F-ck U Barack Obama" and was advertised as a means to denigrate President Obama. Fubo.tv's copyright forced Lonsberry to end the merchandising.
Controversies
While Lonsberry was working as a talk show host for WHAM-Rochester in late 2003, an orangutan temporarily escaped its cage in Rochester's
Seneca Park Zoo. Lonsberry made a comment on the escape while monkey sounds played, "a monkey's loose up at the zoo again--and he's running for county executive", comparing mayor
William A. Johnson, Jr. to the orangutan. The comments occurred during the mayoral race, and the candidates were Maggie A. Brooks, a white woman who was then county clerk, and Johnson, a black man who was then mayor. Lonsberry never mentioned Johnson by name. WHAM radio said in a statement that "although Mr. Lonsberry expressed a willingness to change, it became obvious to us that he is not embracing diversity."
Lonsberry was later fired from WHAM-AM for the orangutan remarks (but not from KNRS, both Clear Channel radio stations). When WHAM ratings in his time slot plunged, he was rehired after attending sensitivity training.
On June 16, 2010, Lonsberry was fired from
KNRS in
Salt Lake City, Utah
Salt Lake City, often shortened to Salt Lake or SLC, is the List of capitals in the United States, capital and List of cities and towns in Utah, most populous city of the U.S. state of Utah. It is the county seat of Salt Lake County, Utah, Salt ...
, where he had hosted show weekdays between 5 AM to 9 AM MT for a decade. In his daily web column, he stated that the station attributed his firing to his lower listener ratings following the introduction of the
Portable People Meter
The Portable People Meter (PPM), also known as the Nielsen Meter, is a system developed by Arbitron (now Nielsen Audio) to measure how many people are exposed to individual Radio broadcasting, radio stations and television stations. This also ...
.
Lonsberry also suggested that his opposition to
Mike Lee
Michael Shumway Lee (born June 4, 1971) is an American lawyer and politician serving as the senior United States senator from Utah, a seat he has held since 2011. A member of the Republican Party, Lee became Utah's senior senator in 2019, whe ...
's candidacy for Utah's Senate seat may have been a factor. Lee as an attorney represented one of KNRS's advertisers, and Lonsberry wrote:
:Of course, being suspicious is my stock-in-trade, and the timing of my termination and the stand I’ve been taking on the looming senatorial primary and the fact I’ve been opposing a candidate who made $600,000 from one of our largest advertisers last year, does make me wonder. Strings get pulled in the real world, and politics is hardball, and our program’s effort helped tip the nominating convention, so it’s not impossible that I lost my job in Salt Lake so that somebody else could get a job in Washington.
Lonsberry vocally supported Mike Lee's primary-election opponent,
Tim Bridgewater, a businessman and former Chairman of the Utah County Republican Party. The Bridgewater Campaign subsequently pulled all its ads from radio station KNRS.
Over a thousand reader comments on Lonsberry's weekday blog
supported restoring Lonsberry to his position (bringbobbacktoutah.com). Lonsberry returned to the Utah airwaves in February 2011 on radio station
KLO
Klo or KLO may refer to:
* Kalibo International Airport (IATA: KLO), Philippines
* Kamtapur Liberation Organisation, India
* Karabakh Liberation Organization (), Azerbaijan
* Korea Liaison Office, an American intelligence unit in the Korean War
* ...
1430AM.
On December 20, 2011, Lonsberry announced that he was doing his last morning broadcast on KLO due to an upcoming schedule change at WHAM. He no longer broadcasts in the Utah radio market.
While the content of Lonsberry's Rochester and Salt Lake City shows were politically and socially conservative, his approach in two broadcast markets differed due to local content and interests. The former Salt Lake City show was more genteel and included frequent religious references whereas the Rochester show is more raucous and occasionally risqué. (On the WHAM show, Lonsberry frequently mentions his affinity for women's breasts.) He broadcasts his Rochester show from the WHAM studio, although he occasionally originates the program from his home.
In November 2019, Lonsberry said use of the word “
boomer” was a slur comparable to the word "
nigger
In the English language, ''nigger'' is a racial slur directed at black people. Starting in the 1990s, references to ''nigger'' have been increasingly replaced by the euphemistic contraction , notably in cases where ''nigger'' is Use–menti ...
", which provoked a strong response from critics. Lonsberry's comments were in response to use of the phrase "
OK boomer" by
Generation Z
Generation Z (often shortened to Gen Z), also known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2 ...
and
millennials
Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s a ...
to show their disdain those of the
baby boom
A baby boom is a period marked by a significant increase of births. This demography, demographic phenomenon is usually an ascribed characteristic within the population of a specific nationality, nation or culture. Baby booms are caused by various ...
generation.
Dictionary.com chimed in on the controversy, noting that "Boomer is an informal noun referring to a person born during a baby boom, especially one born in the U.S. between 1946 and 1965" and "The n-word is one of the most offensive words in the English language."
In April 2022, he was fact-checked after starting a debunked rumor on social media that a New York school district was putting litter boxes in bathrooms for students who identify as cats, sometimes known as "furries".
In October 2023, Lonsberry revealed that he received a permanent ban from
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
.
Author
Lonsberry is a former columnist for the Rochester ''
Times-Union''. He currently writes a weekday column published on his own website. He has also been published in ''
The Washington Times
''The Washington Times'' is an American Conservatism, conservative daily newspaper published in Washington, D.C. It covers general interest topics with an emphasis on Politics of the United States, national politics. Its broadsheet daily edit ...
''.
Lonsberry has authored five books:
*''A Various Language'' ()
*''Baghdad Christmas'' ()
*''Hopiland Christmas'' ()
*''Santa Monica Christmas'' ().
*''A Joseph Avenue Christmas'' ()
Religion
Lonsberry was a
missionary
A missionary is a member of a Religious denomination, religious group who is sent into an area in order to promote its faith or provide services to people, such as education, literacy, social justice, health care, and economic development.Thoma ...
for
the Church of Jesus Christ of Latter-day Saints
The Church of Jesus Christ of Latter-day Saints, informally known as the LDS Church or Mormon Church, is a Nontrinitarianism, nontrinitarian Restorationism, restorationist Christianity, Christian Christian denomination, denomination and the ...
(LDS Church) on the Navajo and Hopi reservations in the American Southwest. He was
excommunicated
Excommunication is an institutional act of religious censure used to deprive, suspend, or limit membership in a religious community or to restrict certain rights within it, in particular those of being in communion with other members of the con ...
from the church before 2001, for what he characterized as "bad conduct".
He continued to discuss religious topics on his WHAM show, though less often than on KNRS, and still considers himself an adherent of
Mormonism
Mormonism is the theology and religious tradition of the Latter Day Saint movement of Restorationism, Restorationist Christianity started by Joseph Smith in Western New York in the 1820s and 1830s. As a label, Mormonism has been applied to va ...
. He has written in defense of the veracity of the ''
Book of Mormon
The Book of Mormon is a religious text of the Latter Day Saint movement, first published in 1830 by Joseph Smith as ''The Book of Mormon: An Account Written by the Hand of Mormon upon Plates Taken from the Plates of Nephi''.
The book is one of ...
'' and of Mormonism's place in broader
Christianity
Christianity is an Abrahamic monotheistic religion, which states that Jesus in Christianity, Jesus is the Son of God (Christianity), Son of God and Resurrection of Jesus, rose from the dead after his Crucifixion of Jesus, crucifixion, whose ...
.
[ Lonsberry avoids publicly discussing his former membership status in the LDS Church but has often discussed topics related to the church during his radio shows.Famous Mormons in the Media]
These religious discussions were frequent on the former Salt Lake City show but are discussed much less often with the Rochester and Syracuse area audiences.
As of 2019, Lonsberry's Twitter bio states that he has since reconciled with and rejoined the LDS Church.
References
External links
Web columnPersonal biography
{{DEFAULTSORT:Lonsberry, Bob
1959 births
American Mormon missionaries in the United States
American male writers
American radio personalities
American television talk show hosts
Latter Day Saints from New York (state)
Living people
People excommunicated by the Church of Jesus Christ of Latter-day Saints
People from Canisteo, New York
People rebaptized after excommunication by the Church of Jesus Christ of Latter-day Saints