''Boards'' is a former international

trade publication A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this a ...

catering to the

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

community. Launched in August 1999, the magazine was published monthly until May 2010, when a corporate restructuring of its Canadian publisher, Brunico Communications Ltd., led to the brand's shelving. Responsibility for

editing Editing is the process of selecting and preparing written language, written, Image editing, visual, Audio engineer, audible, or Film editing, cinematic material used by a person or an entity to convey a message or information. The editing p ...

the offline magazine and "Boards Online", its online equivalent, was initially split between Mark Smyka (a former senior editor of ''

Marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

'') and Liz Saunderson. Over the following decade, editorial responsibility fell to Teressa Iezzi, Sandy Hunter,Hunter, Sandy;
Don't call it a comeback
", ''Boards'', 1 March 2002. Retrieved 27 March 2011. and Rae Ann Fera. Eventually, editing the two branches was consolidated into a single role. The magazine was launched by Tom Symes who ran the brand from 1999 to 2003 when Jonathan Verk took over as Publisher. Verk ran the publication from 2003 - 2008 during which tome he introduced several new profitable events and published products including Boards U, The Boards Creative Workshops and a Post Production Resource Guide. Each issue of ''Boards'' contained several regular feature columns, including: "Word" (an

editorial An editorial, or leading article (UK) or leader (UK), is an article or any other written document, often unsigned, written by the senior editorial people or publisher of a newspaper or magazine, that expresses the publication's opinion about ...

), "Radar" (industry news), "Ideas" (commentary on various aspects of advertising), interviews with various industry figures, as well as sections catering to the various sectors of the advertising industry ( creative, music and sound,

post-production Post-production, also known simply as post, is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording indivi ...

and

animation Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...

, etc.). In addition, starting in May 2009, "Boards Online" began publishing daily content updates such as "

behind the scenes https://www Googlefinans.co= In filmmaking, behind-the-scenes (BTS), also known as the making-of, the set, or on the set, is a documentary film that features the production of a film or television program. This is often referred to as the EPK ( ...

" features, video links, and commentary on awards ceremonies and particularly striking or successful

advertising campaign An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ide ...

s. Editors of the magazine made a number of attempts to improve

brand awareness Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of the two key components of brand knowledge, as defined by the associative network memory model. It plays ...

by holding various events. These included "Boards U", an educational event for junior

producers Producer(s), The Producer(s), or co-producer(s) may refer to: Occupations *Producer (agriculture), a farm operator *Producer, a stakeholder of economic production * Film producer, supervises the making of films **Executive producer, contributes t ...

; the "Boards Creative Workshop", a networking event bringing various industry figures together; and the "First Boards Awards", an annual awards ceremony celebrating the best new advertising campaigns.

References

{{Reflist

External links

''Boards'' website
Advertising industry Monthly magazines published in Canada Defunct magazines published in Toronto Magazines established in 1999 Magazines disestablished in 2010 Professional and trade magazines Magazines about advertising 1999 establishments in Ontario