Bo Snerdley
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James Golden, also known by his
pseudonym A pseudonym (; ) or alias () is a fictitious name that a person assumes for a particular purpose, which differs from their original or true meaning ( orthonym). This also differs from a new name that entirely or legally replaces an individual's o ...
Bo Snerdley, (born July 16, 1955) is a
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...
producer,
call screener A call screener or phone screener is a staff member who first answers the phone when audience members call into TV or radio broadcasts. For call-in talk shows, screeners determine the air quality of the call (good connection or not) and if the c ...
, and radio host best known for working 30 years with ''
The Rush Limbaugh Show ''The Rush Limbaugh Show'' was an American conservative talk radio show hosted by Rush Limbaugh. Since its nationally syndicated premiere in 1988, ''The Rush Limbaugh Show'' became the highest-rated talk radio show in the United States. At i ...
''. Since 2001, he has been a producer/executive for
Premiere Networks Premiere Networks, Inc. (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. It is th ...
(formerly Premiere Radio Networks), the largest
radio syndication Broadcast syndication is the practice of content owners leasing the right to broadcast their content to other television stations or radio stations, without having an official broadcast network to air it on. It is common in the United States whe ...
company in the United States. He currently hosts an afternoon drive-time radio program on WABC, New York.


Biography

Golden attended Andrew Jackson High School in Queens, New York, graduating in 1973. From there, he attended City University of New York-Queens College from 1973 to 1976. In his early twenties, Golden worked at radio station
WWRL WWRL (1600 kHz) is a commercial AM radio station licensed to New York, New York, owned by iHeartMedia, Inc. The station airs an all-news radio format as an network affiliate, affiliate of the Black Information Network (BIN). Founded in 1926, WW ...
as a
marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...
and research director and later served as the radio station's first music research director. From 1992 to 1998, Golden co-hosted (with Joel Santisteban) a political
call-in show A talk show is a television programming, radio programming or podcast genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Show', pp.3-4Erler, Robert (20 ...
, ''The James and Joel Show'', on WABC radio in New York. Golden was part of the production team on the Rush Limbaugh television program, which aired from 1992 through 1996 From 1998 to 2001, Golden served as vice-president for programming at Talkspot.com, where he also hosted two
Internet radio Internet radio, also known as online radio, web radio, net radio, streaming radio, e-radio and IP radio, is a digital audio service transmitted via the Internet. Broadcasting on the Internet is usually referred to as webcasting since it is not ...
programs. He occasionally contributes written political commentary online. Although Golden worked from a control booth off the air with Limbaugh, a 2008 ''New York Times Magazine'' profile of Limbaugh reported that during the show, Golden "banters with and occasionally badgers Limbaugh via an internal talk-back circuit" (an IFB). On occasion, Snerdley has been accorded airtime on the program. In February 2008, Golden, who is black, was assigned (as Snerdley) a satirical cameo role by Limbaugh as the show's Official Criticizer of
Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
(Golden has introduced himself as an "African-American-in-good-standing-and-certified-black-enough-to-criticize-Obama guy," and declared that he was speaking, "on behalf of our E.I.B. brothers and sisters in the hood."); the role became an occasionally recurring feature during Obama's presidency. He is a senior partner of Golden Creative Communications, LLC. After Limbaugh's death in February 2021, Golden was still credited as the show's producer for the replacement hosts, and is also involved in publication of ''The Limbaugh Letter'', Limbaugh's newsletter, through its final issue in October 2021. In May 2021, he launched a podcast ''Rush Limbaugh: The Man Behind the Golden EIB Microphone'' on
IHeart Radio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast, radio streaming and Music Streaming platform owned by iHeartMedia. Founded in August 2008, iHeartRadio serves as the national umbrella brand for iHeartM ...
. On August 23, 2021, Golden (under his Bo Snerdley alias) returned to WABC and sister station
WLIR-FM WLIR-FM (107.1 FM, ''Talkradio 107.1'') is a radio station licensed to Hampton Bays, New York, and serving eastern Long Island. The station's studios and offices are located on Third Avenue in Midtown Manhattan, with additional offices on Lon ...
to host a 4:00-5:00 afternoon show (titled ''The Rush Hour with Bo Snerdley'') and Saturdays 7:00-10:00 AM (titled ''The James Golden Show''). Both programs are nationally syndicated by Red Apple Media, who also owns WABC. Golden is the author of the book, ''Rush On The Radio: A Tribute From His Sidekick of 30 Years'', which was published in November 2021. In a 2021 interview, Golden admitted that his pseudonym "Bo Snerdley" was inspired by
Bo Jackson Vincent Edward "Bo" Jackson (born November 30, 1962) is an American former professional baseball and American football, football player. He is the only professional athlete in history to be named an All-star#Sports, All-Star in Major professio ...
.


See also

*
Black conservatism in the United States In the United States, black conservatism is a political and social movement rooted in African-American communities that aligns largely with the American conservative movement, including the Christian right. Black conservatism emphasizes social c ...
*
List of African-American Republicans The following is a list of black Republicans, past and present. This list is limited to black Americans who have worked in a direct, professional capacity in politics. A * Israel Abbott (1813–1887), Republican State Representative from N ...


Sources


"Late Period Limbaugh,"
''New York Times Magazine'', July 6, 2008, including descriptions of Limbaugh's studio interactions with Golden

of Golden's on-air commentary (as "Bo Snerdley") in his satirical role as Official Criticizer of Barack Obama, August 26, 2008

of Golden's on-air commentary (as "Bo Snerdley") on the controversy involving Limbaugh's involvement with a group seeking ownership of the St. Louis Rams professional football team, October 16, 2009
"Radio Panel Gets Stuck in Rush Hour,"
''New York Daily News'', August 15, 1996

''New York Times'', November 19, 1998
"Rush Limbaugh's Right Hand Man is Black,"
David Love, ''The Grio'', August 31, 2011


References


External links

* {{DEFAULTSORT:Snerdley, Bo African-American radio personalities African-American Christians American political commentators American radio producers American radio executives The Rush Limbaugh Show Black conservatism in the United States 21st-century African-American people 20th-century African-American people Living people 1950s births Year of birth missing (living people)