BlueFocus Communication Group( zh, 蓝色光标) is an ad agency engaged in

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

. BlueFocus was founded by Oscar Zhao on July 1, 1996. It was launched on the

Shenzhen Stock Exchange The Shenzhen Stock Exchange (SZSE; ) is a stock exchange based in the city of Shenzhen, in the People's Republic of China. It is one of three stock exchanges operating independently in Mainland China, the others being the Beijing Stock Excha ...

in 2010. BlueFocus acquired a minority stake in

Huntsworth Huntsworth is an international healthcare and communications group. The Group's principal area of focus is health, which provides marketing and medical communications services to healthcare clients, which are primarily large and mid-size pharmac ...

, a London-based PR group, for £36.5 million in April 2013, and in December 2013, acquired a majority holding in social media marketing organisation We Are Social for £18.7m. Since 2014, BlueFocus has engaged in international expansion. It acquired a majority holding in

Fuseproject Fuseproject is an industrial design and branding firm. Founded in 1999 by designer Yves Béhar, the company works across an array of industries including beauty and fashion, furniture and technology and is based in San Francisco and New York City. ...

, a U.S. design agency, for $46.7 million in July 2014, and a majority holding in the North American assets of Canadian advertising company Vision7 International, including Cossette, an ad agency, and Citizen Relation, a PR company, in December 2014 for $210 million. By 2014, it was listed on the

with a market capitalisation of $3.8 billion, and was ranked as the 17th largest ad agency in the world. As of 2015, its clients included

PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...

Lenovo Lenovo Group Limited, often shortened to Lenovo ( , ), is a Chinese Multinational corporation, multinational technology company specializing in designing, manufacturing, and marketing consumer electronics, Personal computer, personal computers, ...

Volkswagen Volkswagen (),English: , . abbreviated as VW (), is a German Automotive industry, motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a ...

, and BMW. In 2017, it attempted to merge its international efforts with US-based Fluent, but eventually discontinued the effort over political concerns. In 2019, it advanced into an arrangement whereby its international subsidiaries were partially divested into a separate company Blue Impact, which was to be purchased by a special purpose acquisition company ( SPAC) Legacy Acquisition led by ex-

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...

executives Edwin Rigaud and Darryl McCall to publicly list in the United States.

References

{{Reflist Advertising agencies of China