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''Bloomberg Markets'' is a magazine published six times a year by Bloomberg L.P. as part of
Bloomberg News Bloomberg News (originally Bloomberg Business News) is an international news agency headquartered in New York City and a division of Bloomberg L.P. Content produced by Bloomberg News is disseminated through Bloomberg Terminals, Bloomberg T ...
. Aimed at global financial professionals, ''Bloomberg Markets'' publishes articles on the people and issues related to global financial markets. ''Bloomberg Markets'', which is based in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, has readers in 147 countries. More than half of its readers live outside the U.S. the magazine had a circulation of 375,000 and was available for sale at bookstores and selected newsstands. All subscribers of the Bloomberg Professional service and the Bloomberg Terminal also receive ''Bloomberg Markets'' as part of their subscription. Newsstand sales averaged 6,154 in 2010.


History

''Bloomberg Markets'' was launched in July 1992 as ''"Bloomberg: A Magazine for Bloomberg Users"'' and was originally intended to be a guide for the Bloomberg Professional service. Although every issue included instructions for navigating terminal functions, content also included articles about financial markets aimed at portfolio managers, corporate executives, brokers, bankers and securities traders. William Inman served as ''Bloomberg Markets'' founding editor. In 1999, the magazine became part of
Bloomberg News Bloomberg News (originally Bloomberg Business News) is an international news agency headquartered in New York City and a division of Bloomberg L.P. Content produced by Bloomberg News is disseminated through Bloomberg Terminals, Bloomberg T ...
and Ronald Henkoff became editor. Prior to joining ''Bloomberg Markets'', Henkoff worked as a reporter and editor at ''
Newsweek ''Newsweek'' is an American weekly news magazine based in New York City. Founded as a weekly print magazine in 1933, it was widely distributed during the 20th century and has had many notable editors-in-chief. It is currently co-owned by Dev P ...
'' and '' Fortune''. Henkoff was tapped by Bloomberg News chief Matt Winkler to bolster the magazine's feature writing, which had not been a focus of the publication. In 2000, the magazine's name was changed to ''Bloomberg Markets'' and became available on newsstands. In fall 2010, ''Bloomberg Markets'' was redesigned in an effort to attract a broader array of advertisers and expand its content. The redesign, led by ''Bloomberg Markets'' editor Ronald Henkoff and publisher Michael Dukmejian and developed by the firm of Priest + Grace, gave the publication a new, more contemporary look. In April 2011, ''Bloomberg Markets'' hired its first creative director, Siung Tjia, the former creative director of
ESPN The Magazine ''ESPN The Magazine'' was an American monthly sports magazine published by the ESPN sports network in Bristol, Connecticut. The first issue, with the cover line "NEXT.," was published on March 11, 1998 (cover date March 23, 1998), and featured K ...
. In addition to design changes, the editors added regular coverage of careers and personal finance following a global survey of readers. In addition to the redesign, ''Bloomberg Markets'' unveiled a trade advertising campaign to position itself as the leading publication for the "global financial elite" and increased its circulation rate base from 355,000 to 375,000 by December 2011. The campaign and shift in design lead to new advertising deals with luxury brands such as Range Rover, Goldman Sachs and Allianz. The ultimate goal, according to Dukmejian, is for ''Bloomberg Markets'' to reach a circulation of 450,000 with 15,000 on newsstands. In June 2011, ''Bloomberg Markets'' announced the launch of the 50 Most Influential franchise, its list of the most influential people in global finance, which appeared in the October 2011 issue. To coincide with the issue, the magazine hosted the inaugural Bloomberg Markets 50 Summit, a day-long event, held in September 2011 in New York City. A second 50 Most Influential ranking was published in the magazine's October 2012 issue. ''Bloomberg Markets'' would be testing a spin-off luxury title with a spring 2012 issue called ''Bloomberg Pursuits''. In October 2015, it was announced by the parent company that ''Bloomberg Markets'' would reduce publication from 11 issues a year to six.


Staff

''Bloomberg Markets'' has a staff of editors in the U.S., Latin America, Europe and Asia. In addition, the magazine draws on contributions from journalists at
Bloomberg News Bloomberg News (originally Bloomberg Business News) is an international news agency headquartered in New York City and a division of Bloomberg L.P. Content produced by Bloomberg News is disseminated through Bloomberg Terminals, Bloomberg T ...
, a global news service with 146 bureaus in 72 countries.


Honors and awards

''Bloomberg Markets'' has won almost 200 journalism and design awards including a Gerald Loeb Award, a Scripps Howard Award and a George Polk Award. In 1995, the magazine was a finalist for the National Magazine Awards in the General Excellence category for magazines with a circulation under 100,000. In 2006, editor Ron Henkoff won the Lawrence Minard Award as part of the Gerald Loeb Awards, which recognizes an editor whose career achievements and contributions to the profession of business, financial and economic journalism exemplify excellence in the area of editing. In 2011, ''Bloomberg Markets'' was named a finalist for the American Society of Magazine Editors' General Excellence Award for Finance, Technology and Lifestyle Magazines and ''Bloomberg Markets'' senior writer David Evans was named a
Pulitzer Prize The Pulitzer Prizes () are 23 annual awards given by Columbia University in New York City for achievements in the United States in "journalism, arts and letters". They were established in 1917 by the will of Joseph Pulitzer, who had made his fo ...
finalist in the National Reporting category. Evans also received the 2011 John Chancellor Award given by Columbia Journalism School. In 2012, ''Bloomberg Markets'' was made available in digital form for the iPad alongside its Businessweek subscription circulation.


Notable stories and their impact


"Duping The Families of Fallen Soldiers" (September 2010)

Following a six-month investigation, David Evans's article revealed that
life insurance Life insurance (or life assurance, especially in the Commonwealth of Nations) is a contract A contract is an agreement that specifies certain legally enforceable rights and obligations pertaining to two or more parties. A contract typical ...
companies were withholding billions of dollars in benefits from the families of slain soldiers and millions of other Americans. As a result of the article, the U.S. Department of Veterans Affairs required that Prudential offer the families of slain soldiers the option of receiving one check for the full amount of the death benefit. Evans was named as a finalist for the 2011
Pulitzer Prize The Pulitzer Prizes () are 23 annual awards given by Columbia University in New York City for achievements in the United States in "journalism, arts and letters". They were established in 1917 by the will of Joseph Pulitzer, who had made his fo ...
for his article.


"Toxic Debt" (July 2007)

This three-story cover package revealed the complicit role of rating companies Moody's and Standard and Poor's in creating the complex mortgage-backed securities stuffed with subprime debt that triggered the
2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...
.


"Big Pharma's Shameful Secret" (December 2005)

The article revealed that poorly supervised clinical trials for potential new drugs often injure and kill participants. As a result of the magazine's expose, the largest clinical trial company in the U.S. ousted its three top managers and government authorities shut down its biggest test center.


"The Banks That Fleeced Alabama" (September 2005)

''Bloomberg Markets'' magazine reported that a group of banks led by
JPMorgan Chase JPMorgan Chase & Co. (stylized as JPMorganChase) is an American multinational financial services, finance corporation headquartered in New York City and incorporated in Delaware. It is List of largest banks in the United States, the largest ba ...
had overcharged Jefferson County, home to
Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...
, by at least $60 million in fees assessed on $5.8 billion in complex contracts called Interest-rate swaps that the county used to finance a sewer system. In October 2009, former Birmingham Mayor Larry Langford was convicted of taking bribes to steer a share of the JPMorgan deals to a local bank. As a result of the corruption, in November 2011, Jefferson County filed the largest municipal
bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the deb ...
in U.S. history.


References


External links

* Other provider fo
bloomberg markets magazine subscription
{{Bloomberg Business magazines published in the United States Monthly magazines published in the United States Markets Magazines established in 1992