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''Bloom'' is the third studio album by American musician Machine Gun Kelly. It was released on May 12, 2017, by Bad Boy,
Interscope Records Interscope Records is an American record label based in Santa Monica, California, owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture ...
, and EST 19XX. The album was preceded by the hit single, " Bad Things", a collaboration with
Camila Cabello Karla Camila Cabello Estrabao (; ; born March 3, 1997) is an American singer and songwriter. She rose to prominence as a member of the Pop music, pop girl group Fifth Harmony, one of the List of best-selling girl groups, best-selling girl gro ...
, which reached number four on the ''Billboard'' Hot 100, The album features guest appearances from
Quavo Quavious Keyate Marshall (born April 2, 1991), better known by his stage name Quavo (), is an American rapper, singer, songwriter, and record producer. He is best known as the frontman of the now-defunct hip hop group Migos. Formed with his nep ...
,
Hailee Steinfeld Hailee Steinfeld (born December 11, 1996) is an American actress, singer, and songwriter. She had her breakthrough with the western film ''True Grit (2010 film), True Grit'' (2010), which earned her List of awards and nominations received by H ...
,
Ty Dolla Sign Tyrone William Griffin Jr. (born April 13, 1982), known professionally as Ty Dolla Sign (stylized as Ty Dolla $ign or Ty$), is an American singer, songwriter, rapper, and record producer. Born and raised in Los Angeles, California, Griffin gai ...
,
James Arthur James Andrew Arthur (born 2 March 1988) is an English singer and songwriter. He rose to fame after winning the ninth series of ''The X Factor'' in 2012. His debut single, a cover of Shontelle's " Impossible", was released by Syco Music aft ...
, and Camila Cabello.


Singles

On October 14, 2016, " Bad Things", featuring a duet with Cuban-American singer
Camila Cabello Karla Camila Cabello Estrabao (; ; born March 3, 1997) is an American singer and songwriter. She rose to prominence as a member of the Pop music, pop girl group Fifth Harmony, one of the List of best-selling girl groups, best-selling girl gro ...
, was released as the lead single from ''Bloom''. The song peaked at number 4 in the United States and number 16 in the United Kingdom. The second single from the album, " At My Best", featuring American singer
Hailee Steinfeld Hailee Steinfeld (born December 11, 1996) is an American actress, singer, and songwriter. She had her breakthrough with the western film ''True Grit (2010 film), True Grit'' (2010), which earned her List of awards and nominations received by H ...
, was released on March 17, 2017. It peaked at number 60 on the US ''Billboard'' Hot 100. Originally released as a promotional single on April 13, 2017, " Trap Paris", featuring
Quavo Quavious Keyate Marshall (born April 2, 1991), better known by his stage name Quavo (), is an American rapper, singer, songwriter, and record producer. He is best known as the frontman of the now-defunct hip hop group Migos. Formed with his nep ...
and
Ty Dolla Sign Tyrone William Griffin Jr. (born April 13, 1982), known professionally as Ty Dolla Sign (stylized as Ty Dolla $ign or Ty$), is an American singer, songwriter, rapper, and record producer. Born and raised in Los Angeles, California, Griffin gai ...
, was released as the third single for ''Bloom'' on May 12, 2017. Its accompanying video was directed by Ben Griffin and debuted on MGK's VEVO on June 7, 2017. The fourth single from the album, " Go for Broke", featuring UK singer
James Arthur James Andrew Arthur (born 2 March 1988) is an English singer and songwriter. He rose to fame after winning the ninth series of ''The X Factor'' in 2012. His debut single, a cover of Shontelle's " Impossible", was released by Syco Music aft ...
, was named as the official theme for WWE SummerSlam 2017 and sent to top 40 radio on June 27, 2017. The fifth single from the album, "The Break Up", was released on December 15, 2017. The music video, directed by Jordan Wozy, was released on February 14, 2018. "27", the sixth single, was released April 21, 2018 (a day before Kelly's 28th birthday). Its music video was released the same day.


Commercial performance

''Bloom'' debuted at number eight on the US ''Billboard'' 200 with 57,000
album-equivalent unit The album-equivalent unit, or album equivalent, often shortened to just unit, is a sales metric in the music industry that defines the number of streaming media, songs streamed and music download, songs downloaded equal to one Record sales, tradi ...
s, of which 38,000 were pure album sales. In its second week, the album dropped to number 29 selling 16,500 total album-equivalent units; and in its third week, the album dropped to 43, selling another 11,000 album equivalent units. As of early June 2017, the album had sold a total of 85,000 units.


Critical reception

''Bloom'' received generally positive reviews from music critics. On
Metacritic Metacritic is an American website that aggregates reviews of films, television shows, music albums, video games, and formerly books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created ...
, which assigns a normalized rating out of 100 from reviews from mainstream critics, gave the album an average score of 72 out of 100 based on 4 reviews. In a positive review, Preezy of '' XXL'' praised the growth seen between ''
General Admission In live entertainment there are several possible schemes for the seating assignment of spectators, including completely unassigned seating. There are several schemes most commonly used, though there are no firm rules, and alternate or modified sc ...
'' and ''Bloom''. He praised both the lyrical content and production on the album. However, he was critical of the fact that the album was not strong enough to be his big comeback after the critical failure of ''
General Admission In live entertainment there are several possible schemes for the seating assignment of spectators, including completely unassigned seating. There are several schemes most commonly used, though there are no firm rules, and alternate or modified sc ...
''. In a positive review, Aaron McKrell of ''
HipHopDX ''HipHopDX'' is an online magazine of Hip hop music, hip hop music criticism and news. ''HipHopDX'' has over 3.5M monthly readers, the website encompassing hip hop news, interviews, music, and reviews. The website's founder and CEO is Sharath C ...
'' gave the album a 4/5, and praised Kelly's vocal delivery on the album, along with the production and lyrical content. Dan Leroy of ''
Alternative Press Alternative press may refer to: Individual publications * ''Alternative Press'' (magazine), an American music magazine Alternative journalism * Alternative media ** Alternative media (U.S. political left) ** Alternative media (U.S. political r ...
'' gave the album 3.5 out of 5 stars. He stated that Kelly's vocals were amazing and his lyrics seemed sincere, but that it felt like listening to more of a
persona A persona (plural personae or personas) is a strategic mask of identity in public, the public image of one's personality, the social role that one adopts, or simply a fictional Character (arts), character. It is also considered "an intermediary ...
than to an attempt to address a sometimes messy life. In a mixed review, Neil Z Yeung of
AllMusic AllMusic (previously known as All-Music Guide and AMG) is an American online database, online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on Musical artist, musicians and Mus ...
gave the album 3 stars, stating the half of the songs on the album were made to be radio hits, and that it was toned down from Kelly's previous two albums. However, he said the introspective maturity of the album was admirable.


Track listing


Charts


Weekly charts


Year-end charts


Certifications


References


External links

* {{Authority control 2017 albums Machine Gun Kelly (musician) albums Bad Boy Records albums Interscope Records albums Albums produced by Happy Perez Albums produced by the Runners Albums produced by Jesse Shatkin Albums produced by Sonny Digital Alternative hip-hop albums by American artists