''Blokely'' is a currently defunct men's lifestyle pure play website based in the UK. An independent platform, it evolved from a blogging site, which focused mainly on grooming and style stories, to a

web portal A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displayin ...

site with a constant run of in-depth features on entertainment, music, grooming, lifestyle and sport. The website's target audience is men aged between 20 and 40.

History

Blokely.com was founded in 2010 by James York, a former graduate of Southampton University and an insurance broker with Lloyd's of London. York registered the domain name Blokely.com in 2008 and initially set it up as a grooming blog. York subsequently made the blog into a fully fledged web portal in early 2011. The website appears defunct since it has not been updated and no new articles have been published since 2015.https://blokely.com/home/index.html

Website content

Blokely's celebrity columnists include:

Bath Bath may refer to: * Bathing, immersion in a fluid ** Bathtub, a large open container for water, in which a person may wash their body ** Public bathing, a public place where people bathe * Thermae, ancient Roman public bathing facilities Plac ...

and

England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...

rugby union Rugby union football, commonly known simply as rugby union in English-speaking countries and rugby 15/XV in non-English-speaking world, Anglophone Europe, or often just rugby, is a Contact sport#Terminology, close-contact team sport that orig ...

player

Olly Barkley Oliver John Barkley (born 28 November 1981) is a former English rugby union player who played for Bath, Gloucester, Racing Metro, Grenoble, Scarlets and London Welsh at fly-half between 2001 and 2016. Early career Barkley was born in Hammers ...

; TV & Radio Presenter

Nat Coombs Nathaniel George Terence Coombs (born August 1977) is a British television and radio presenter, podcaster, writer and founder of a London based media agency. Education Coombs was educated at the boys' independent school Dulwich College in Dulw ...

; television and radio presenter, Dave Berry;

stand-up comedian Stand-up comedy is a performance directed to a live audience, where the performer stands on a stage and delivers humorous and satirical monologues sometimes incorporating physical acts. These performances are typically composed of rehear ...

Josh Howie Joshua Howie (born 22 February 1976) is an English political commentator. He currently features as a broadcaster for GB News. Howie is also a stand-up comedian, screenwriter, and actor. Early life Although Jewish, Howie grew up in London in ...

; and USA born actress and model,

Kelly-Anne Lyons Kelly-Anne Lyons (born March 17, 1985) is an American actress, television presenter, writer and model. Lyons' breakthrough role was as the female lead, Kelly-Anne Manhattan, in the BBC comedy '' Dick and Dom's Funny Business''. Before this, Lyon ...

Yorkshire Yorkshire ( ) is an area of Northern England which was History of Yorkshire, historically a county. Despite no longer being used for administration, Yorkshire retains a strong regional identity. The county was named after its county town, the ...

and

cricket Cricket is a Bat-and-ball games, bat-and-ball game played between two Sports team, teams of eleven players on a cricket field, field, at the centre of which is a cricket pitch, pitch with a wicket at each end, each comprising two Bail (cr ...

er,

Ryan Sidebottom Ryan Jay Sidebottom (born 15 January 1978) is a former England international cricketer who played domestic cricket for Yorkshire and Nottinghamshire and retired in 2017, after taking more than 1,000 career wickets. He is the only player in the ...

contributed to the magazine during the

2010–11 Ashes series The 2010–11 Ashes series (known as the Vodafone Ashes Series for sponsorship reasons) was the 66th series of Test cricket matches played to contest The Ashes. The series was played in Australia as part of the England cricket team's tour of the ...

. Aimed at men between 20 and 40, Blokely's main categories and topics include; Grooming; Entertainment; Life; Style; Current Affairs; and Sports. Additional sections, which appear occasionally, include Motoring and Music. The magazine also features a Competitions section. In June 2011 it was announced that Blokely had expanded by making some key editorial changes. It hired ex-FHM deputy style editor Matthew Hambly as the new deputy editor. In addition to this, former

GMTV GMTV (an initialism for Good Morning Television), now legally known as ''ITV Breakfast, ITV Breakfast Broadcasting Limited'', was the name of the national ITV (TV network), ITV breakfast television contractor/licensee, broadcasting in the Uni ...

presenter

Andrew Castle Andrew Nicholas Castle (born 15 November 1963) is a British broadcaster and former tennis player. Castle was Great Britain's number 1 in singles tennis in 1986, reaching as high as World No. 80 in June 1988, and No. 45 in doubles in December 19 ...

was recruited to carry out celebrity interviews for the website in a new slot coined "Andrew Castle meets..."

References

External links

Official website
{{italic title Online magazines published in the United Kingdom Magazines established in 2010 Online companies of the United Kingdom British entertainment websites