Bliss is a humanist sans-serif typeface family designed by

Jeremy Tankard Jeremy Tankard is a British type designer. Tankard has designed retail fonts independently and for FontShop and Adobe. Corbel was designed for Microsoft and has been included in Microsoft Office and Windows since 2006. Tankard has also designed ...

. Bliss is a design in the British

humanist Humanism is a philosophical stance that emphasizes the individual and social potential, and agency of human beings, whom it considers the starting point for serious moral and philosophical inquiry. The meaning of the term "humanism" ha ...

style, based on the Johnston typeface of

London Underground The London Underground (also known simply as the Underground or as the Tube) is a rapid transit system serving Greater London and some parts of the adjacent home counties of Buckinghamshire, Essex and Hertfordshire in England. The Undergro ...

as well as

Gill Sans Gill Sans is a Sans-serif#Humanist, humanist sans-serif typeface designed by Eric Gill and released by the British branch of Monotype Imaging, Monotype in 1928. It is based on Edward Johnston's 1916 "Johnston (typeface), Underground Alphabet", t ...

and

Syntax In linguistics, syntax ( ) is the study of how words and morphemes combine to form larger units such as phrases and sentences. Central concerns of syntax include word order, grammatical relations, hierarchical sentence structure (constituenc ...

, but with a more uniform style with greater evenness and similarity between weights. Tankard added some asymmetries to break from a purely geometric structure, such as sheared cuts on the capital 'E' and 'T'. Describing it, Tankard wrote that "forms were chosen for their simplicity, legibility, and ‘Englishness’, and that his goal was to create "the first commercial typeface with an English feel since Gill Sans." As of 2018, Bliss is used as a corporate font by the universities of

Worcester Worcester may refer to: Places United Kingdom * Worcester, England, a city and the county town of Worcestershire in England ** Worcester (UK Parliament constituency), an area represented by a Member of Parliament * Worcester Park, London, Engl ...

, Bath Spa and

Solent The Solent ( ) is a strait between the Isle of Wight and mainland Great Britain; the major historic ports of Southampton and Portsmouth lie inland of its shores. It is about long and varies in width between , although the Hurst Spit whi ...

, the

Arts and Humanities Research Council The Arts and Humanities Research Council (AHRC), formerly Arts and Humanities Research Board (AHRB), is a British research council, established in 1998, supporting research and postgraduate study in the arts and humanities. History The Arts a ...

, Dignity Health, and the HADOPI institute, and by

Edexcel Edexcel (also known since 2013 as Pearson Edexcel) is a British multinational education and examination body formed in 1996 and wholly owned by Pearson plc since 2005. It is the only privately owned examination board in the United Kingdom. It ...

. In Canada, this font is also used in the logo of

WestJet WestJet Airlines, is a Canadian airline headquartered in Calgary, Alberta. Founded in 1994, it is the second-largest airline in Canada and the eighth-largest airline in North America by frequency. It began operations in 1996 with 220 employee ...

and

Scouts Canada Scouts Canada is a Canadian Scouting association that provides programs for young people ages 5 to 26. It aims "to help develop well-rounded youth, better prepared for success in the world." Scouts Canada, in affiliation with the French-language ...

References

{{reflist, 30em

External links

Bliss on Tankard's website

PDF specimen
Humanist sans-serif typefaces Display typefaces Typefaces and fonts introduced in 1996 Typefaces designed by Jeremy Tankard