Blendtec is an American company that sells commercial and residential
blender
A blender (sometimes called a mixer (from Latin ''mixus, the PPP of miscere eng. to Mix)'' or liquidiser in British English) is a kitchen and laboratory appliance used to mix, crush, purée or emulsify food and other substances. A stationary ...
s. It is a division of K-TEC, Inc.
[Mixing It Up](_blank)
''The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', Rob Walker, August 22, 2008 Blendtec was founded in 1975 by Tom Dickson,
and still operates primarily from
Orem,
Utah
Utah is a landlocked state in the Mountain states, Mountain West subregion of the Western United States. It is one of the Four Corners states, sharing a border with Arizona, Colorado, and New Mexico. It also borders Wyoming to the northea ...
,
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
.
Marketing
Blendtec is popularly known for its ''
Will It Blend?
''Will It Blend?'' is a viral marketing campaign consisting of a series of infomercials that showed demonstrations of the Blendtec line of blenders (particularly the ''Total Blender''). In the show, Blendtec founder Tom Dickson attempts to ble ...
'' viral marketing campaign, where Dickson blends various non-food items, including iPods, iPhones, marbles, golf balls, and remote controls. Dickson was featured in "How I Made My Millions", a CNBC series covering individuals who founded and grew successful businesses.
History
In February 2006, Blendtec sued
Vitamix Corporation for infringing its patents on Blendtec's "Wild Side" jar design, which Vitamix had allegedly copied as its own MP and XP containers. The court concluded Vitamix had infringed Blendtec's patents, and awarded Blendtec total damages of approximately $24 million, the largest patent-related penalty in the history of Utah.
In July 2013, Blendtec won the 2013 Gold Innovation Award for innovations delivered by Blendtec's Signature Series and Stealth lines of blenders.
In 2015, Blendtec replaced Vitamix as the blender supplier of
Jamba Juice
Jamba, formerly known as Jamba Juice, is an American quick-service restaurant and juice bar chain that sells blended fruit and vegetable juices, smoothies, and other food products. The first Jamba location, originally named Juice Club, opened ...
.
In June 2017, the company was awarded the 2017 Kitchen Innovations Award for its Nitro Blending System.
Blendtec is the parent company of the nutrition company Blendfresh, which was launched on July 14, 2014.
In 2021, the Blendtec founding family sold majority share of the company to Wasatch Group.
Products
;Home blenders
* Classic 575
* Designer 650
* Designer 650 S
* Professional 800
* Total Blender Classic
;Commercial blenders
* Connoisseur 825 Spacesaver
* Connoisseur 825
* Stealth
* Stealth Nitro
* Stealth X
* Stealth Nitro X
;Commercial dispensers & self serve machines
* BDI
* BI
* BD8
* D8
* RealSmooth
;Jars
* WildSide+ Jar
* Wildside Flow Jar
* Mini WildSide Jar
* FourSide Jar
* Twister Jar
* Margarita Jar
* Blendtec GO
See also
* ''
Will It Blend?
''Will It Blend?'' is a viral marketing campaign consisting of a series of infomercials that showed demonstrations of the Blendtec line of blenders (particularly the ''Total Blender''). In the show, Blendtec founder Tom Dickson attempts to ble ...
''
References
External links
* {{Official website, https://www.blendtec.com/
American companies established in 1975
Manufacturing companies established in 1975
Kitchenware brands
Manufacturing companies based in Utah
1975 establishments in Utah
Companies based in Orem, Utah
Home appliance manufacturers of the United States