Blanqueamiento
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Blanqueamiento in Spanish, or branqueamento in Portuguese (both meaning ''whitening''), was a social, political, and economic practice used in many post-colonial countries in the Americas and Oceania to "improve the race" (''mejorar la raza'') towards a supposed ideal of whiteness. The term blanqueamiento is rooted in
Latin America Latin America is the cultural region of the Americas where Romance languages are predominantly spoken, primarily Spanish language, Spanish and Portuguese language, Portuguese. Latin America is defined according to cultural identity, not geogr ...
and is used more or less synonymously with racial whitening. However, blanqueamiento can be considered in both the symbolic and biological sense. Symbolically, blanqueamiento represents an ideology that emerged from legacies of European colonialism, described by Anibal Quijano's theory of coloniality of power, which caters to white dominance in social hierarchies. Biologically, blanqueamiento is the process of whitening by marrying a lighter-skinned individual to produce lighter-skinned offspring.


Definition

Peter Wade argues that blanqueamiento is a historical process that can be linked to nationalism. When thinking about nationalism, the ideologies behind it stem from national identity, which according to Wade is "a construction of the past and the future",Wade, Peter. (1993) Blackness and Race Mixture: The Dynamics of Racial Identity in Colombia. Baltimore:
Johns Hopkins University Press Johns Hopkins University Press (also referred to as JHU Press or JHUP) is the publishing division of Johns Hopkins University. It was founded in 1878 and is the oldest continuously running university press in the United States. The press publi ...
. Series in Atlantic History and Culture
where the past is understood as being more traditional and backwards. For example, past demographics of
Puerto Rico ; abbreviated PR), officially the Commonwealth of Puerto Rico, is a Government of Puerto Rico, self-governing Caribbean Geography of Puerto Rico, archipelago and island organized as an Territories of the United States, unincorporated territo ...
were heavily black and Indian-influenced because the country partook in the slave trade and was simultaneously home to many indigenous groups. Therefore, understanding blanqueamiento as it relates to modernization, modernization is then understood as a guidance in the direction away from black and indigenous roots. Modernization then happened as described by Wade as "the increasing integration of blacks and Indians into modern society, where they will mix in and eventually disappear, taking their primitive culture with them". This type of implementation of blanqueamiento takes place in societies that have historically always been led by 'white' people whose guidance would carry "the country away from its past, which began in Indianness and slavery" with hopes of promoting the intermixing of bodies to develop a predominantly white-skinned society.


As related to mestizaje

The formation of
mestizaje ( , ; fem. , literally 'mixed person') is a term primarily used to denote people of mixed Ethnic groups in Europe, European and Indigenous ancestry in the former Spanish Empire. In certain regions such as Latin America, it may also refer to ...
emerged in the shift of Latin America towards multiculturalist perspectives and policies.Chavez, M., and M. Zambrano. (2006) From blanqueamiento to reindigenizacion: Paradoxes of mestizaje and multiculturalism in contemporary Colombia. European Review of Latin American and Caribbean Studies, 80, 5-23. Mestizaje has been considered problematic by many scholars because it sustains racial hierarchies and celebrates blanqueamiento. For example, Swanson argues that although mestizaje is not a physical embodiment of whitening, it is "not so much about mixing, as it about a progressive whitening of the population". Another possibility when considering mestizaje as it relates to blanqueamiento is by understanding mestizaje as a concept that encourages mixedness, but differs from the concept of blanqueamiento on the basis of the end goal for mestizaje. As Peter Wade states, "it celebrates the idea of difference in a democratic, non-hierarchical form. Rather than envisioning a gradual whitening, it holds up the general image of the
mestizo ( , ; fem. , literally 'mixed person') is a term primarily used to denote people of mixed European and Indigenous ancestry in the former Spanish Empire. In certain regions such as Latin America, it may also refer to people who are culturall ...
in which racial, regional, and even class differences are submerged into a common identification with mixedness." On the same coin, when thinking about blanqueamiento, the future goal takes up the same theme of mixing. The difference between them is that while mestizaje glorifies the mixing of all people to reach an end goal of having a brown population, blanqueamiento has the end goal of whiteness. The outcome of mestizaje mixing would lead to "the predominance of the mestizo" and is not "construed necessarily as (a) whitened mestizo". Most importantly, both of these ideologies link emerging nationhood with the predominance of the mestizo or the whitened population. In the early Republican era of Brazil,
miscegenation Miscegenation ( ) is marriage or admixture between people who are members of different races or ethnicities. It has occurred many times throughout history, in many places. It has occasionally been controversial or illegal. Adjectives describin ...
as a form of whitening was looked down upon, as it was thought that the
mestiço ''Mestiço'' is a Portuguese term that referred to persons of mixed European and Indigenous non-European ancestry in the former Portuguese Empire. Mestiço community in Brazil In Colonial Brazil, it was initially used to refer to , persons b ...
population retained the inferior qualities of the Indigenous and
Afro-Brazilians Afro-Brazilians (; ), also known as Black Brazilians (), are Brazilians of total or predominantly Sub-Saharan African ancestry. Most multiracial Brazilians also have a range of degree of African ancestry. Brazilians whose African features are mo ...
. It was for this reason that immigration as a form of whitening was preferred rather than through interracial relations. Theorists such as Raimundo Nina Rodrigues believed that education could improve the state of certain groups, such as Muslim Africans, however Indigenous and Afro-Brazilians were excluded from this.


National policy

Blanqueamiento was enacted in national policies of many Latin American countries at the turn of the 20th century. In most cases, these policies promoted European immigration as a means to whiten the population.Andrews, G.R. Afro-Latin America 1800-2000. New York:
Oxford University Press Oxford University Press (OUP) is the publishing house of the University of Oxford. It is the largest university press in the world. Its first book was printed in Oxford in 1478, with the Press officially granted the legal right to print books ...
, 2004.


Brazil

was circulated in national policy throughout
Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
in the late 19th and early 20th centuries. policies emerged in the aftermath of the
abolition of slavery Abolitionism, or the abolitionist movement, is the political movement to end slavery and liberate enslaved individuals around the world. The first country to fully outlaw slavery was France in 1315, but it was later used in its colonies. T ...
and the beginning of Brazil's first republic (1888–1889). To dilute the black ''race'', the Brazilian government took measures to increase European immigration. More than 1 million Europeans arrived in
São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...
between 1890 and 1914. State and
federal governments Federal or foederal (archaic) may refer to: Politics General *Federal monarchy, a federation of monarchies *Federation, or ''Federal state'' (federal system), a type of government characterized by both a central (federal) government and states or ...
funded and subsidized immigrant travels from Portugal, Spain, Italy, Russia,
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
, Austria, France, and the Netherlands. Claims that white blood would eventually eliminate black blood were found in accounts of immigration statistics. Created in the late 19th century, Brazil's has conducted demographic censuses and managed to measure the progress of whitening as successful in Brazil.


Cuba

At the beginning of the 20th century, the
Cuba Cuba, officially the Republic of Cuba, is an island country, comprising the island of Cuba (largest island), Isla de la Juventud, and List of islands of Cuba, 4,195 islands, islets and cays surrounding the main island. It is located where the ...
n government created immigration laws that invested more than $1 million into recruiting Europeans into Cuba to whiten the state. High participation of blacks in independence movements threatened white elitist power and when the 1899 census showed that more than of Cuba's population was colored, white migration started to gain support. Political blanqueamiento began in 1902 after the U.S. occupation, where migration of "undesirables" (i.e. blacks) became prohibited in Cuba. Immigration policies supported the migration of entire families. Between 1902 and 1907, nearly 128,000
Spaniards Spaniards, or Spanish people, are a Romance-speaking ethnic group native to the Iberian Peninsula, primarily associated with the modern nation-state of Spain. Genetically and ethnolinguistically, Spaniards belong to the broader Southern a ...
entered Cuba, and officially in 1906, Cuba created its immigration law that funded white migrants. However, many European immigrants did not stay in Cuba and came solely for the sugar harvest, returning to their homes during the off seasons. Although some 780,000 Spaniards migrated between 1902–1931, only 250,000 stayed. By the 1920s, blanqueamiento through national policy had effectively failed.


Social

Blanqueamiento is also associated with food consumption. For example, in Osorno, a Chilean city with a strong German heritage, consumption of desserts, marmalades and
kuchen Kuchen (), the German word for cake, is used in other languages as the name for several different types of savory or sweet desserts, pastries, and gateaux. Most Kuchen have eggs, flour and sugar as common ingredients while also, but not alwa ...
s "whitens" the inhabitants of the city.


Economic

Blanqueamiento can also be accomplished through economic achievement. Many scholars have argued that money has the ability to whiten, where wealthier individuals are more likely to be classified as white, regardless of phenotypic appearance. It is by this changing of social status that blacks achieve blanqueamiento. In his study, Marcus Eugenio Oliveira Lima showed that groups of Brazilians succeeded more when whitened. Blanqueamiento has also been seen as a way to better the economy. In the case of Brazil, immigration policies that would help whiten the nation were seen as progressive ways to modernize and achieve capitalism. In Cuba, blanqueamiento policies limited economic opportunities for African descendants, resulting in their reduced upward mobility in education, property, and employment sectors.


See also

*
Acculturation Acculturation refers to the psychological, social, and cultural transformation that takes place through direct contact between two cultures, wherein one or both engage in adapting to dominant cultural influences without compromising their essent ...
* Colonial mentality * Coloniality of power *
Creole peoples Creole peoples may refer to various ethnic groups around the world. The term's meaning exhibits regional variations, often sparking debate. Creole peoples represent a diverse array of ethnicities, each possessing a distinct cultural identity tha ...
*
Discrimination based on skin color Discrimination based on skin tone, also known as colorism or shadeism, is a form of prejudice and discrimination in which individuals of the same race receive benefits or disadvantages based on the color of their skin. More specifcally, coloris ...
* Gente de razón * Hispanic eugenics * '' Limpieza de sangre'' *
Hispanidad (, typically translated as "Hispanicity") is a Spanish term describing a shared cultural, linguistic, or political identity among speakers of the Spanish language or members of the Hispanic diaspora. The term can have various, different implicat ...
*
History of eugenics The history of eugenics is the study of development and advocacy of ideas related to eugenics around the world. Early eugenic ideas were discussed in Ancient Greece and Ancient Rome, Rome. The height of the modern eugenics movement came in the la ...
* Race and ethnicity in Latin America * Racial passing * Racism in South America *
Skin whitening Skin whitening, also known as skin lightening and skin bleaching, is the practice of using chemical substances in an attempt to lighten the skin or provide an even skin color by reducing the melanin concentration in the skin. Several chemicals h ...
* Stolen Generations and White Australia policy– conceptually similar approach in Australia *
Westernization Westernization (or Westernisation, see spelling differences), also Europeanisation or occidentalization (from the ''Occident''), is a process whereby societies come under or adopt what is considered to be Western culture, in areas such as industr ...


References

{{White people Anti-black racism Anti-Indigenous racism in the Americas Cultural assimilation Latin American caste system Multiracial affairs in Brazil History of eugenics White supremacy in South America Light skin