__NOTOC__
Black Magic is a British brand of boxed
chocolate
Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods.
Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...
s originally created by
Rowntree's
Nestlé UK Ltd. ( ), trading as Rowntree's ( ), is a British confectionery brand and a former business based in York, England. Rowntree developed the Kit Kat (introduced in 1935), Aero (introduced in 1935), Fruit Pastilles (introduced in 1881 ...
in 1933. The brand is now owned by
Nestlé
Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...
.
Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a
courtship
Courtship is the period wherein some couples get to know each other prior to a possible marriage or committed romantic, ''de facto'' relationship. Courtship traditionally may begin after a betrothal and may conclude with the celebration of marri ...
gift. In the 1970s, the brand was advertised using the slogan "Who knows the secret of the Black Magic box?"
Christopher Gunning
Christopher Gunning (5 August 1944 – 25 March 2023) was an English composer of concert works and music for films and television.
Early life
Gunning was born in Cheltenham, Gloucestershire on 5 August 1944, the younger of two sons. He grew up ...
wrote the music for the iconic series of advertisements that ran on British television from 1971 well into the 1980s.
Black Magic Chocolates TV commercial, 1984
/ref>
Current selection
* Almond Crunch
* Raspberry Heaven
* Dreamy Fudge
* Hazelnut Swirl
* Orange Sensation
* Caramel Heart
* Coffee Crescent
* Pure Black Magic
* Midnight Truffle
See also
* Milk Tray
References
External links
*
Nestlé brands
Rowntree's brands
Chocolate confectionery
Products introduced in 1933
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