"Bittersweet" is a song by American rapper Gunna. It was released as a single through YSL Records and

300 Entertainment Theory Entertainment LLC, doing business as 300 Entertainment, is an American record label founded by Lyor Cohen, Kevin Liles, Todd Moscowitz, and Roger Gold. The label's roster includes acts across multiple genres such as hip hop, rock, pop, ele ...

on February 16, 2024. Gunna wrote the song with producers Dystinkt Beat and 1srael.

Background and composition

Gunna teased the song in the week of its release; many initially thought it to be a freestyle on social media. Over minimal production containing a guitar riff and percussion, Gunna reflects on his recent difficult experiences, which concern his mental state (including paranoia and stress), drug use, women, and most notably his conflict with his YSL Records associates in light of him taking a plea deal in the label's

RICO The Racketeer Influenced and Corrupt Organizations (RICO) Act is a United States federal law that provides for extended criminal penalties and a civil cause of action for acts performed as part of an ongoing criminal organization. RICO was ...

case. Certain lyrics are believed to be addressing rappers

Lil Baby Dominique Armani Jones (born December 3, 1994), known professionally as Lil Baby, is an American rapper, singer, and songwriter. He rose to prominence following the release of his 2017 mixtapes ''Harder than Hard'' and ''Too Hard'' — the for ...

and

Young Thug Jeffery Lamar Williams II (born August 16, 1991), known professionally as Young Thug, is an American rapper. Known for his eccentric vocal style and fashion, he is considered an influential figure in modern hip hop music, hip hop and trap music ...

("Shit been rough, but I ain't too tough to say I love and I miss you / You my dog, I don't care if we fall out, nigga, I never could diss you"). In addition, Gunna warns people to beware of pitfalls that arrive with their goals, mentions the success of his album ''

A Gift & a Curse ''A Gift & a Curse'' is the fourth studio album by American rapper Gunna. It was surprise released through YSL Records and 300 Entertainment on June 16, 2023. Production on the album was handled by Turbo, Larrance Dopson, Cubeatz, and Fresh ...

'', and expresses his hope to reunite with the YSL crew.

Critical reception

Zachary Horvath of ''

HotNewHipHop ''HotNewHipHop'' (HNHH) is an online publication that covers daily news about hip hop and pop culture, including streetwear, sports, and Sneaker collecting, sneakers. In addition to its editorial content, HotNewHipHop also produces the video seri ...

'' regarded the instrumental to be a "nice backdrop for Gunna's heartfelt lyrics" and wrote, "This truly is one of his best songs and it sounds like it would fit right at home on this project he has brewing."

Music video

The music video was directed by Spike Jordan. It takes place in a snowy landscape and finds Gunna in a mansion secluded in the mountains, trudging through blizzard conditions and wearing designer winter outfits including ones by

Rick Owens Richard Saturnino Owens (born November 18, 1961) is an American fashion designer from Porterville, California. In addition to his main line, Owens has a furniture line and a number of diffusion lines. Early life and education Richard Saturnino ...

and Pucci. He is surrounded by his security guards, with some of them circling his property in

snowmobile A snowmobile, also known as a snowmachine (chiefly Alaskan), motor sled (chiefly Canadian), motor sledge, skimobile, snow scooter, or simply a sled is a motorized vehicle designed for winter travel and recreation on snow. Their engines normally ...

s. Gunna also changes into gym gear for

boxing training Boxing training is the training method that boxers use in order to get more fit for their sport. Training A boxing, boxer's training depends largely on the point in their career at which they are situated. If the boxer is just a beginner, a ...

Charts

References

{{Gunna 2024 singles 2024 songs Gunna (rapper) songs Songs written by Gunna (rapper) 300 Entertainment singles