Bisnow Media, also known as Bisnow, is a multi-platform
digital media
In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, an ...
company that produces news and live events. Founded in 2005, Bisnow Media is owned by
private equity firm
A private equity firm or private equity company (often described as a financial sponsor) is an investment management company that provides financial backing and makes investments in the private equity of a Startup company, startup or of an existin ...
Wicks Group and has offices in New York and Washington, D.C. with 75 full-time employees as of 2014.
Covering 27 metropolitan markets across the
U.S.
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguous ...
, Canada and the U.K. with a subscriber base of over 600,000, Bisnow is one of the largest producers of commercial real estate news and events.
The company's publications have been described as similar to ''Business Insider
''Business Insider'' (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Inside ...
'', covering topics such as real estate, technology and businesses with a slight irreverence similar to BuzzFeed
BuzzFeed, Inc. is an American Internet mass media, media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John Seward Johnson III, John S. Johnson III to ...
.
History
The company was founded in 2005 by Mark Bisnow, a DC lawyer, business executive, and radio talk show host, who had become known for irreverent "Bisnow on Business" radio spots on the local all-news station and active involvement in local business organizations and philanthropies. Bisnow wanted to take advantage of the new economics and reading habits of the Internet age
The Information Age is a historical period that began in the mid-20th century. It is characterized by a rapid shift from traditional industries, as established during the Industrial Revolution, to an economy centered on information technology ...
to provide timelier, lighter, and more personality-focused news fare than traditionally available, and deliver it to niche business audiences.[
Mark Bisnow was named Chairman when he turned over the ]CEO
A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization.
CEOs find roles in variou ...
position to Ryan Begelman, previously the COO of Bisnow and also co-founder of Summit Series. Will Friend was named CEO of Bisnow in January 2015.
In 2012, Bisnow launched "Escape", a brand of recurring events that gather top commercial real estate
Commercial property, also called commercial real estate, investment property or income property, is real estate (buildings or land) intended to generate a profit, either from capital gains or rental income. Commercial property includes office bu ...
owners, developers, and financiers for multi-day retreats.
By the end of 2012, Bisnow generated $11 million in revenue amounting to a 70 percent compounded three-year growth rate. The following year, Bisnow partnered with Peter Linneman, the Wharton School
The Wharton School ( ) is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Established in 1881 through a donation from Joseph Wharton, a co-founder of Bethlehem Steel, the Wharton ...
real estate program founder, to launch a video education series. By the end of 2013, the company was operating in 22 markets and producing 31 newsletters.[ Bisnow has been included on Crain's New York Business' list of the fastest growing companies in New York for 2013 and 2014.]
In May 2016, Bisnow Media was acquired by Wicks Group, a private equity firm based in New York, for an estimated $50 million.
Operations
Bisnow produces industry-specific e-newsletters highlighting news and information primarily for commercial real estate
Commercial property, also called commercial real estate, investment property or income property, is real estate (buildings or land) intended to generate a profit, either from capital gains or rental income. Commercial property includes office bu ...
professionals. The company distributes its e-newsletters to over 600,000 subscribers.[ The company also produces business-related events which have also featured experts on topics such as ]the arts
The arts or creative arts are a vast range of human practices involving creative expression, storytelling, and cultural participation. The arts encompass diverse and plural modes of thought, deeds, and existence in an extensive range of m ...
, philanthropy
Philanthropy is a form of altruism that consists of "private initiatives for the Public good (economics), public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private goo ...
, relationships, technology, and futurism
Futurism ( ) was an Art movement, artistic and social movement that originated in Italy, and to a lesser extent in other countries, in the early 20th century. It emphasized dynamism, speed, technology, youth, violence, and objects such as the ...
.[
]
References
{{reflist
External links
Official website
Newsletter publishing companies
American financial news websites
Digital media organizations
Mass media companies established in 2005
2016 mergers and acquisitions
2005 establishments in Washington, D.C.
Mass media companies based in New York City
American companies established in 2005