Raffo was an Italian lager produced from 1919 to 1987 in its homonymous brewery in

Taranto Taranto (; ; previously called Tarent in English) is a coastal city in Apulia, Southern Italy. It is the capital of the province of Taranto, serving as an important commercial port as well as the main Italian naval base. Founded by Spartans ...

. In 1961, the brand was transferred to Peroni which, in turn, belongs to the

South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...

SABMiller SABMiller plc was an Anglo–South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by AB InBev for US$107-billion. It was the world's sec ...

. Today, Raffo is produced in the Peroni Brewery in

Rome Rome (Italian language, Italian and , ) is the capital city and most populated (municipality) of Italy. It is also the administrative centre of the Lazio Regions of Italy, region and of the Metropolitan City of Rome. A special named with 2, ...

. Peroni was sold in 2016 to the Japanese group

Asahi Asahi (Japanese 朝日, 旭, or あさひ 'morning sun') may refer to: Places in Japan Cities * Asahi, Chiba (旭市; ''Asahi-shi'') Wards * Asahi-ku, Osaka (旭区; ''Asahi-ku'') * Asahi-ku, Yokohama (旭; ''Asahi-ku'') Towns * Asahi, Aichi ...

History

Raffo dates to 1919, when Vitantonio Raffo established the brewery in Taranto. Raffo was family-owned until 1961, when it was sold to Peroni, which kept the original recipe, brewery, and employees. In the 1970s, 48,000 hectoliters were produced, thanks to the beer's diffusion in

Basilicata Basilicata (, ; ), also known by its ancient name Lucania (, , ), is an administrative region in Southern Italy, bordering on Campania to the west, Apulia to the north and east, and Calabria to the south. It has two coastlines: a 30-kilometr ...

Lazio Lazio ( , ; ) or Latium ( , ; from Latium, the original Latin name, ) is one of the 20 Regions of Italy, administrative regions of Italy. Situated in the Central Italy, central peninsular section of the country, it has 5,714,882 inhabitants an ...

, and

Campania Campania is an administrative Regions of Italy, region of Italy located in Southern Italy; most of it is in the south-western portion of the Italian Peninsula (with the Tyrrhenian Sea to its west), but it also includes the small Phlegraean Islan ...

. The region of

Apulia Apulia ( ), also known by its Italian language, Italian name Puglia (), is a Regions of Italy, region of Italy, located in the Southern Italy, southern peninsular section of the country, bordering the Adriatic Sea to the east, the Strait of Ot ...

always maintained the highest consumption. In 1987, Peroni decided to close its brewery in Taranto and transfer production to

Bari Bari ( ; ; ; ) is the capital city of the Metropolitan City of Bari and of the Apulia Regions of Italy, region, on the Adriatic Sea in southern Italy. It is the first most important economic centre of mainland Southern Italy. It is a port and ...

, putting an end to an important chapter of the city's industrial history. Nonetheless, Raffo continued to be the most popular beer of Taranto. In 2008, Peroni added

Taras Taras may refer to: Geography * Taras (ancient city) of Magna Graecia, modern-day Taranto * Taras, Iran, a village in Tehran province * Taras, Łódź Voivodeship, Poland * Taraš, a village in Vojvodina, Serbia * Taras, Kazakhstan, a village in ...

, the symbol of

, to the beer's label. The beer sponsors the city's Taranto Football Club 1927.

References

External links

birraraffo.it

peroniitaly.com
Beer brands of Italy {{Beer-stub