Bing Lee is an Australian

retailing Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesal ...

company, a chain of superstores specialising in

consumer electronics Consumer electronics, also known as home electronics, are electronic devices intended for everyday household use. Consumer electronics include those used for entertainment, Communication, communications, and recreation. Historically, these prod ...

, computer and telecommunication goods. Bing Lee is the largest privately held electrical retail business in

New South Wales New South Wales (commonly abbreviated as NSW) is a States and territories of Australia, state on the Eastern states of Australia, east coast of :Australia. It borders Queensland to the north, Victoria (state), Victoria to the south, and South ...

with 35 Bing Lee branded stores alongside its new premium retail Signature Appliance showroom, as well as the subsidiary Miele Specialist store and the La Cornue showroom in Surry Hills. The business remains a family-run enterprise into a fourth generation since it was originally founded by Chinese immigrant Bing Lee and his son Ken. Yenda Lee is the unofficial chairwoman of Bing Lee and one of its two board members, along with her son Lionel, its chief executive.

History

The business began when Bing Lee () purchased an electrical repair business in

Fairfield, New South Wales Fairfield is a suburb of Greater Western Sydney, Western Sydney, in the state of New South Wales, Australia. Being in the centre of the Cumberland Plain, Fairfield is located west of the Sydney central business district and is the administrat ...

, in 1957. Lee, along with his son Ken Lee & Cedric Lee (), transformed the repair business into an electrical product retail and repair/installation business named Bing Lee Electronics (). Initial growth came from the surge in demand for televisions, as well as a host of other household items like washing machines, cooking equipment, heaters and audio equipment. Bing Lee was a member of Retravision NSW for a number of years before leaving and joining the Narta Group. Bing Lee opened new stores in other

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

suburbs and across

. Founder Bing Lee died in 1987 (aged 79) and Ken Lee was appointed chairman. Ken Lee died on 21 December 2007 of cancer (aged 75). His eldest son Lionel Lee took over as chief executive of the company. Today, 16 of the 40 Bing Lee retail outlets are run by franchisees after franchising was introduced within the business in the early 2000s. Bing Lee has also held the management rights to the "Sony Centre" concept in NSW and the ACT, later closing those stores.

Sponsorships

Bing Lee sponsors

Sydney FC Sydney Football Club, commonly known as Sydney FC, is a professional association football, soccer club based in Sydney, New South Wales, Australia. They compete in the top-tier men's league in Australia, the A-League Men. Established in 2004, ...

, and the

Sydney Swans The Sydney Swans are a professional Australian rules football club based in Sydney, New South Wales. The men's team competes in the Australian Football League (AFL), and the women's team in the AFL Women's (AFLW). The Swans also field a Austral ...

, and had sponsored the

Canterbury Bulldogs The Canterbury-Bankstown Bulldogs are an Australian professional rugby league club based in Belmore, a suburb in the Canterbury-Bankstown region of Sydney. They compete in the NRL Telstra Premiership, as well as competitions facilitated by ...

(until allegations of player involvement in sexual assaults). They also sponsored

Seven Network Seven Network (stylised 7Network, and commonly known as Channel Seven or simply Seven) is an Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, ...

's ''

The Amazing Race Australia ''The Amazing Race Australia'' (also known as ''The Amazing Race Australia: Celebrity Edition'') is an Australian adventure reality competition show based on the American series ''The Amazing Race (American TV series), The Amazing Race''. Follo ...

''.

Notes

References

External links

* {{official website, https://www.binglee.com.au/ Consumer electronics retailers of Australia Retail companies established in 1957 Companies based in Sydney Australian companies established in 1957