Bilz y Pap (Spanish for ''Bilz and Pap'') is a Chilean soda brand and the combined

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

name of the two most popular and highest selling{{Citation needed, date=January 2023 domestically produced

soft drink A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...

s created in

Santiago Santiago (, ; ), also known as Santiago de Chile (), is the capital and largest city of Chile and one of the largest cities in the Americas. It is located in the country's central valley and is the center of the Santiago Metropolitan Regi ...

. Bilz y Pap has 2 different colors, such as

red Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet. It has a dominant wavelength of approximately 625–750 nanometres. It is a primary color in the RGB color model and a seconda ...

and

yellow Yellow is the color between green and orange on the spectrum of light. It is evoked by light with a dominant wavelength of roughly 575585 nm. It is a primary color in subtractive color systems, used in painting or color printing. In t ...

. Bilz was first introduced in 1905, and Pap was introduced lately in 1927. It contains pop variants, like

purple Purple is a color similar in appearance to violet light. In the RYB color model historically used in the arts, purple is a secondary color created by combining red and blue pigments. In the CMYK color model used in modern printing, purple is ...

green Green is the color between cyan and yellow on the visible spectrum. It is evoked by light which has a dominant wavelength of roughly 495570 nm. In subtractive color systems, used in painting and color printing, it is created by a com ...

sky blue Sky blue refers to a collection of shades comparable to that of a clear daytime sky. Typically it is a shade of cyan or light teal, though some iterations are closer to light Azure (color), azure or light blue. The term (as "sky blew") is atte ...

candy Candy, alternatively called sweets or lollies, is a Confectionery, confection that features sugar as a principal ingredient. The category, also called ''sugar confectionery'', encompasses any sweet confection, including chocolate, chewing gum ...

cotton candy Cotton candy, also known as candy floss (candyfloss) and fairy floss, is a spun sugar confection that resembles cotton. It is made by heating and liquefying sugar, and spinning it centrifugally through minute holes, causing it to rapidly cool ...

, and

orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower ** Orange juice *Orange (colour), the color of an orange fruit, occurs between red and yellow in the vi ...

Overview

Bilz was first introduced in Germany at the beginning of the 20th century when German scientist Friedrich Eduard Bilz created it and would later become

Sinalco Sinalco is a German brand of non-alcoholic drinks first marketed in 1902, with sales in now more than 40 countries. Sinalco is the oldest soft drink brand in Europe. It is produced by Sinalco International, a company headquartered in Detmold, ...

. Although the names are often used in conjunction as part of their advertising strategy, Bilz and Pap are the marketing names of two distinct soda flavors produced by the Chilean Compañía de las Cervecerías Unidas, S.A. (CCU) beverage corporation. Bilz is an artificially flavored red colored fantasy soft drink, and Pap is its

papaya The papaya (, ), papaw, () or pawpaw () is the plant species ''Carica papaya'', one of the 21 accepted species in the genus '' Carica'' of the family Caricaceae, and also the name of its fruit. It was first domesticated in Mesoamerica, within ...

flavored counterpart. The corporation also produces a third flavor of pineapple soda, Kem. In recent years, CCU has also marketed zero-

calorie The calorie is a unit of energy that originated from the caloric theory of heat. The large calorie, food calorie, dietary calorie, kilocalorie, or kilogram calorie is defined as the amount of heat needed to raise the temperature of one liter o ...

diet versions of Bilz and Pap, better known as Bilz Light and Pap Light. ''Bilz y Pap'' also refers to the extraterrestrial red and yellow characters, "Bily Bilz" and "Maik Pap", used in commercials, print advertising, and the Internet to promote soft drinks. Recently, they have introduced an extra flavor to the market called "Pop", another three different soft drinks with artificial grape, cherry or cotton candy flavors.

External links

Official site
Soft drinks Chilean drinks Products introduced in 1905 Products introduced in 1927 Chilean brands