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Wilhelm Baumann (September 4, 1884 – September 15, 1972), better known as Billy Sandow, was an American
professional wrestler Professional wrestling, often shortened to either pro wrestling or wrestling,The term "wrestling" is most often widely used to specifically refer to modern scripted professional wrestling, though it is also used to refer to real-life wrest ...
and promoter.


Biography

Sandow is best remembered as the
manager Management (or managing) is the administration of organizations, whether businesses, nonprofit organizations, or a government bodies through business administration, nonprofit management, or the political science sub-field of public administra ...
of
professional wrestler Professional wrestling, often shortened to either pro wrestling or wrestling,The term "wrestling" is most often widely used to specifically refer to modern scripted professional wrestling, though it is also used to refer to real-life wrest ...
Ed "Strangler" Lewis and a subsequent member of the famed Gold Dust Trio promotion that changed the face of the industry during the 1920s (along with Lewis and Joseph "Toots" Mondt). He may have taken his
ring name A ring name is a type of stage name or nickname used by an athlete such as a professional wrestler, mixed martial artist, or boxer whose real name is considered unattractive, dull, difficult to pronounce or spell, amusing for the wrong reasons ...
from Eugen Sandow, a professional wrestler and strongman in the late 19th century; in turn, former
WWE World Wrestling Entertainment (WWE) is an American professional wrestling promotion. It is owned and operated by TKO Group Holdings, a majority-owned subsidiary of Endeavor Group Holdings. A global integrated media and entertainment company, ...
wrestler Damien Sandow would adopt his own ring name in honor of Sandow almost a century later. Sandow also served as manager for such wrestling champions as Billy Jenkins, Marin Plestina, Jumping Joe Savoldi and Everett Marshall, and also used the ring name The Zebra Kid in 1951. He was a charter inductee of the
Wrestling Observer Newsletter Hall of Fame The ''Wrestling Observer Newsletter'' (''WON'') Hall of Fame is a professional wrestling and mixed martial arts (MMA) hall of fame that recognizes people who make significant contributions to their professions. It was founded in 1996 by Dave Mel ...
in 1996. Sandow and his brother, Max Baumann, traveled together to promote wrestling events. They also promoted events in Georgia. Sandow met his star attraction Lewis during
World War I World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
, when Sandow was teaching recruits hand-to-hand fighting techniques. Sandow was credited with helping to develop Lewis' famed headlock. The two men were linked in the public eye, and in 1926, Sandow and Lewis published an eight-volume collection of preferred training and fighting techniques, which they dubbed "kinetic stress." As the 1920s dawned, the popularity of professional wrestling was dimming, mostly due to the slow-paced "mat wrestling" style which had become dominant. Promoters like Sandow and Toots Mondt were eager to liven up their exhibitions with a more crowd-pleasing style. Time limits were instituted, and events were held in more major arenas. They took control of all aspects of the pseudo-sport, by booking, training, managing and promoting. Along with Lewis, the threesome swiftly took the lead in promoting wrestling around the country, signing some of the top wrestlers to exclusive contracts. The partnership dissolved in the mid-1930s. Sandow died on September 15, 1972, at age 88.


Dempsey challenge

In 1922, Sandow issued a public $10,000 challenge to the heavyweight champion boxer of the world,
Jack Dempsey William Harrison "Jack" Dempsey (June 24, 1895 – May 31, 1983), nicknamed Kid Blackie and The Manassa Mauler, was an American boxer who competed from 1914 to 1927, and world heavyweight champion from 1919 to 1926. One of the most iconic athl ...
, further declaring, "My personal wager of $5,000 still stands that Lewis can beat Dempsey inside of 20 minutes in any ring in the world." Dempsey's manager Jack Kearns issued a response, and the matter cooled. But by the end of the year, Sandow's offer was receiving renewed coverage by the press, including the ''
Chicago Tribune The ''Chicago Tribune'' is an American daily newspaper based in Chicago, Illinois, United States. Founded in 1847, it was formerly self-styled as the "World's Greatest Newspaper", a slogan from which its once integrated WGN (AM), WGN radio and ...
'', which published the speculative results of a Lewis-Dempsey match. Lewis won in 38 minutes. In December, Dempsey told a reporter, "I think I'd be mighty tempted to try to beat that wrestler at his own game. I've done a lot of wrestling as part of my preliminary training and I think I've got the old toehold and headlock down close to perfection. If I can win the first fall from him, I'll begin to use my fists. But I've got a funny little hunch that maybe I can dump him without rapping him on the chin." Lewis thought that he would have the advantage: "You must understand that in such a contest I would be allowed to use my feet and legs... In doing so, I believe I could break the leg of a man like Dempsey, who is not used to wrestling... Of course there is one chance in a thousand that he might hit me with a punch hard enough to knock me out before I could get hold of him, but that is only one chance. I am sincere about the match, and will put up $25,000 in real money to bet that I can beat him." At one point, negotiations for the match appeared sincere. Sandow met with Dempsey's manager in Los Angeles, and reports of a contract emerged. But the match was never officially scheduled. Decades later, ''
Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with a circulation of over one million to win the National Magazine Award for General Excellen ...
'' postulated that Kearns was happy to keep the talk alive for publicity purposes, but never had any intention of putting Dempsey into an uncontrolled environment with a "shooting" wrestler.


Awards and accomplishments

* ''
Wrestling Observer Newsletter The ''Wrestling Observer Newsletter'' (''WON'') is a newsletter that covers professional wrestling and mixed martial arts. Founded in print in 1982 by Dave Meltzer, the ''Wrestling Observer'' website merged with Bryan Alvarez's ''Figure Four Wee ...
'' **
Wrestling Observer Newsletter Hall of Fame The ''Wrestling Observer Newsletter'' (''WON'') Hall of Fame is a professional wrestling and mixed martial arts (MMA) hall of fame that recognizes people who make significant contributions to their professions. It was founded in 1996 by Dave Mel ...
( Class of 1996)


Selected publications


''Self Defense for the Individual''
(1919)


References


External links

* {{DEFAULTSORT:Sandow, Billy 1884 births 1972 deaths American military personnel of World War I People associated with physical culture Professional wrestling promoters Professional wrestling managers and valets