Billy Reid (born June 13, 1964) is an American

fashion designer Fashion design is the Art (skill), art of applied arts, applying design, aesthetics, clothing construction, and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by diverse cultures and different trends and has va ...

based in

Florence, Alabama Florence is a city in, and the county seat of, Lauderdale County, Alabama, Lauderdale County, Alabama, United States, in the state's northwestern corner, and had a population of 40,184 in the 2020 United States census, 2020 census. Florence is l ...

. His line includes menswear, womenswear, accessories and eyewear. His clothing, self-described as "lived-in luxury" and "broken-in luxury", is known for its unusual accents and Southern influence. Reid summarizes his brand's concept as "American luxury built to last". Billy Reid,

Marc Jacobs Marc Jacobs (born April 9, 1963) is an American fashion designer. He is the head designer for his own fashion label, Marc Jacobs, and formerly Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years, before it was d ...

Tom Ford Thomas Carlyle Ford (born August 27, 1961) is an American fashion designer and filmmaker. He launched Tom Ford (brand), his eponymous brand in 2005, having previously been the creative director at Gucci and Yves Saint Laurent (brand), Yves Sai ...

, and

Michael Kors Michael David Kors (born Karl Anderson Jr. August 9, 1959) is an American fashion designer. He is the chief creative officer of his brand, Michael Kors, which sells men's and women's ready-to-wear, accessories, watches, jewelry, footwear, and f ...

are the only fashion designers who have won 3 or more

CFDA Award The Council of Fashion Designers of America, Inc. (CFDA), founded in 1962 by publicist Eleanor Lambert, and headquartered in Manhattan, is a not-for-profit trade association comprising a membership of over 450 American fashion and accessory de ...

Early life and education

Reid grew up in

Amite, Louisiana Amite City ( or ; commonly just Amite) is a town in and the seat of Tangipahoa Parish in southeastern Louisiana, United States. The population was 4,141 at the 2010 census. It is part of the Hammond MSA. History The first European settlemen ...

( ), just south of the

Mississippi Mississippi ( ) is a U.S. state, state in the Southeastern United States, Southeastern and Deep South regions of the United States. It borders Tennessee to the north, Alabama to the east, the Gulf of Mexico to the south, Louisiana to the s ...

border.Alex Hoyt,
Steel Magnolia: The rugged charm of Southern fashion's prodigal son, Billy Reid
''Rhapsody Magazine'', July 2016 He helped his mother operate a women's clothing boutique located in his grandmother's home which stocked then-new brands including

Gloria Vanderbilt Gloria Laura Vanderbilt (February 20, 1924 – June 17, 2019) was an American artist, author, actress, fashion designer, heiress, and socialite. During the 1930s, she was the subject of a high-profile child custody trial in which her mother, ...

and

Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer. In 1968, he launched the company that later became Calvin Klein. In addition to clothing, he has also given his name to a range of perfumes, watches, and jewellery. ...

. Reid's hobbies included outdoor activities in the surrounding Southeast Louisiana wetlands. Reid's first job was at family friend Joe Buddy Anderson's menswear store The Royal Oak in

Hammond, Louisiana Hammond is the largest city in Tangipahoa Parish, Louisiana, United States, located east of Baton Rouge, Louisiana, Baton Rouge and northwest of New Orleans. Its population was 20,019 in the 2010 United States census, 2010 U.S. census, and 21 ...

.Southern threads, James Bond, beyond: Billy Reid's saga
Matt Wake, AL.com June 28, 2018 Originally wanting to become a football coach during his youth, Reid attended

Southeastern Louisiana University Southeastern Louisiana University (Southeastern) is a public university in Hammond, Louisiana. It was founded in 1925 by Linus A. Sims as Hammond Junior College. Sims succeeded in getting the campus moved to north Hammond in 1928, when it beca ...

and then transferred to the

Art Institute of Dallas The Art Institute of Dallas in Dallas, Texas, United States, was a private for-profit art school owned and operated by Miami International University of Art & Design. The Art Institute of Dallas offered associate degree and bachelor's degree pro ...

to study

fashion design Fashion design is the art of applying design, aesthetics, clothing construction, and natural beauty to clothing and its accessories. It is influenced by diverse cultures and different trends and has varied over time and place. "A fashion design ...

and

merchandising Merchandising is any practice which contributes to the sale of Product (business), products ("merch" colloquially) to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative w ...

. While studying full-time at the Art Institute of Dallas, he worked full-time for

Saks Fifth Avenue Saks Fifth Avenue (Colloquialism, colloquially Saks) is an American Luxury goods, luxury department store chain founded in 1867 by Andrew Saks. The first store opened in the F Street and 7th Street shopping districts, F Street shopping distric ...

in men's tailored clothes and sportswear, opening the

Polo Ralph Lauren Ralph Lauren Corporation is an American public company, publicly traded fashion and lifestyle brand founded in 1967 by Ralph Lauren in New York City. The company markets products in apparel, home, accessories, and fragrances, and is most known ...

shop-in-shop. After graduating, a

stockbroker A stockbroker is an individual or company that buys and sells stocks and other investments for a financial market participant in return for a commission, markup, or fee. In most countries they are regulated as a broker or broker-dealer and ...

friend convinced a 23-year-old Reid to join him in moving to California to pursue acting. Reid abandoned the Hollywood dream after three days and instead worked for six years at

Reebok Reebok International Limited ( ) is an American footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had bee ...

International at the beginning of the brand's introduction of clothing, first selling in a five-state territory and then working in design in New York City for the brand's presence in

Foot Locker Foot Locker, Inc. is an American multinational retailer of footwear, sportswear, urban youth apparel and accessories headquartered in Midtown Manhattan, New York City, and operating in over 40 countries. Although established in 1974, and ...

. Reid moved to

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

and travelled across the globe for the first collections of Australian golfer

Greg Norman Gregory John Norman (born 10 February 1955) is an Australian former professional golfer who spent 331 weeks as List of World Number One male golfers, world number one in the 1980s and 1990s. He won 88 professional tournaments, including 20 PGA ...

.Guy Trebay
Political Fashion Statements at the Men's Wear Shows
''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

'' 2017/02/01 After moving to

Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...

with his future wife, he later did

freelance ''Freelance'' (sometimes spelled ''free-lance'' or ''free lance''), ''freelancer'', or ''freelance worker'', are terms commonly used for a person who is self-employed and not necessarily committed to a particular employer long-term. Freelance w ...

design for

Fruit of the Loom Fruit of the Loom is an American company that manufactures clothing, particularly casual wear and undergarment, underwear. The company's world headquarters are located in Bowling Green, Kentucky. Since 2002, it has been a wholly owned subsidiary ...

Neiman Marcus Neiman Marcus is an American department store chain founded in 1907 in Dallas, Texas by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband Abraham Lincoln Neiman. It has been owned by Saks Global, a Corporate spin-off, spin-o ...

Takashimaya is a Japanese multinational corporation operating a department store chain selling a wide array of products, ranging from wedding dresses and other apparel to electronics and flatware. It has more than 12 branches in Japan located in 2 region ...

, and

J. C. Penney Penney OpCo LLC , doing business as JCPenney (colloquially Penney's and abbreviated JCP) is an American department store chain with 649 stores across 49 U.S. states and Puerto Rico. It is managed as part of the Catalyst Brands portfolio along ...

Brand history

Reid originally launched his men's collection under the William Reid label in March 1998. When Reid started the business in 1998, it was a one-man operation; he lived in the Garment Center, while a room at the

Hotel Chelsea The Hotel Chelsea (also known as the Chelsea Hotel and the Chelsea) is a hotel at 222 West 23rd Street in the Chelsea neighborhood of Manhattan in New York City. Built between 1883 and 1884, the hotel was designed by Philip Hubert in a styl ...

served as an office, studio and showroom. The William Reid brand was focused on wholesale account partnerships rather than directly-owned retail stores, with

Fred Segal Fred Segal is an American clothing and accessories retail brand founded in 1961. In 2024 the brand announced it would close its online store and most of its physical retail stores. Stores There were six Fred Segal locations in the United Sta ...

and

Stanley Korshak Stanley Korshak is an American luxury goods specialty department store in Dallas, Texas. The largest independent department store in the United States, it is located in the Uptown neighborhood in The Crescent retail complex. Mitchells Stores a ...

as its main wholesale partners. Reid received the CFDA Best New Menswear Designer award in 2001.Council of Fashion Designers of America
Billy Reid
Accessed 6/17/2016 The brand held a successful

runway show A fashion show is an event put on by a fashion designer to showcase their upcoming line of clothing and/or Fashion accessory, accessories during a fashion week. Fashion shows debut every season, particularly the spring/summer and fall/winter sea ...

on September 10, 2001,Billy Reid's Been Through It All. And Loved Every Second of It.
Cam Wolf, ''GQ'', February 12, 2021 but economic effects arising from the September 11 attacks forced him to close the business shortly thereafter. Reid and his wife moved in with his in-laws in

, just across the

Tennessee River The Tennessee River is a long river located in the Southern United States, southeastern United States in the Tennessee Valley. Flowing through the states of Tennessee, Alabama, Mississippi, and Kentucky, it begins at the confluence of Fren ...

from

Muscle Shoals Muscle Shoals is the largest city in Colbert County, Alabama, United States. It is located on the left bank of the Tennessee River in the northern part of the state and, as of the 2010 census, its population was 13,146. The estimated popula ...

(home of the famous

Muscle Shoals Sound Studio Muscle Shoals Sound Studio is an American recording studio in Sheffield, Alabama, formed in 1969 by four session musicians known as The Muscle Shoals Rhythm Section. They had left nearby FAME Studios in Muscle Shoals to create their own record ...

, where

The Rolling Stones The Rolling Stones are an English Rock music, rock band formed in London in 1962. Active for over six decades, they are one of the most popular, influential, and enduring bands of the Album era, rock era. In the early 1960s, the band pione ...

Elton John Sir Elton Hercules John (born Reginald Kenneth Dwight; 25 March 1947) is a British singer, songwriter and pianist. His music and showmanship have had a significant, lasting impact on the music industry, and his songwriting partnership with l ...

Willie Nelson Willie Hugh Nelson (born April 29, 1933) is an American singer, guitarist, songwriter, actor and activist. He was one of the main figures of the outlaw country subgenre that developed in the late 1960s as a reaction to the conservative restr ...

Paul Simon Paul Frederic Simon (born October 13, 1941) is an American singer-songwriter known for his solo work and his collaborations with Art Garfunkel. He and Garfunkel, whom he met in elementary school in 1953, came to prominence in the 1960s as Sim ...

Bob Dylan Bob Dylan (legally Robert Dylan; born Robert Allen Zimmerman, May 24, 1941) is an American singer-songwriter. Described as one of the greatest songwriters of all time, Dylan has been a major figure in popular culture over his nearly 70-year ...

, and others have recorded). In the initial aftermath of 9/11, Reid reached out to

TaylorMade TaylorMade Golf Company is an American sports equipment manufacturing company based in Carlsbad, California, United States. The company focuses on the golf equipment market, producing golf clubs, balls, and clothing. TaylorMade Golf is currentl ...

and other contacts to find freelance design work to make ends meet for his wife and young children. After the economy improved, Reid's post-9/11

business model A business model describes how a Company, business organization creates, delivers, and captures value creation, value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-pub ...

built up a small namesake chain of shops which reflected his "personality and his aesthetic," loaded with antiques, family heirlooms and reclaimed architectural materials. In 2004, Charles Moore, legendary photographer of the Civil Rights Movement, shot the first photos for the brand.Rachel Dodes
Designer Fashions a Comeback Without the Usual Pattern
''The Wall Street Journal'', Feb. 9, 2006 The first Billy Reid stores opened in 2004 in Dallas and Houston showing menswear only; the women's collection started in 2007.

Wholesale Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. In ...

distribution began in 2009. Investors included Kemmons Wilson Companies, an investment company founded by the heirs of the

Holiday Inn Holiday Inn by IHG is a chain of hotels based in Atlanta, Georgia and a brand of IHG Hotels & Resorts. The chain was founded in 1952 by Kemmons Wilson (1913–2003), who opened the first location in Memphis, Tennessee. The chain was a division ...

hotel chain. The company headquarters is in

, in a historic bookstore. Downstairs is his flagship shop and upstairs is his design studio. The brand operates 12 directly-owned stores with a unique atmosphere: well-worn chairs and carpets, antique

chandelier A chandelier () is an ornamental lighting device, typically with spreading branched supports for multiple lights, designed to be hung from the ceiling. Chandeliers are often ornate, and they were originally designed to hold candles, but now inca ...

s, mounted animals, and antique apothecary cabinets. Reid has said: "We're based in Alabama and work in New York; It's the balance of those two worlds that our aesthetic is about." Reid cites

Ralph Lauren Ralph Lauren ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for founding the brand Ralph Lauren (brand), Ralph Lauren, a global multibillion-dollar enterprise. He stepped do ...

Perry Ellis Perry Edwin Ellis (March 3, 1940 – May 30, 1986) was an American fashion designer who founded his eponymous sportswear house in the mid-1970s. Ellis' influence on the fashion industry has been called "a huge turning point" because he in ...

as influential American designers, and has named

Bill Robinson Bill "Bojangles" Robinson (born Luther Robinson; May 25, 1878 – November 25, 1949), was an American tap dancer, actor, and singer, the best known and the most highly paid black entertainer in the United States during the first half of the 20 ...

as "one of isbiggest influences." ''

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** '' Vogue Adria'', a fashion magazine for former Yugoslav countries ** ''Vogue Arabia'', an Arab fashion magazine ** ' ...

'' noted the brand's "relaxed charm and rolled-up elegance." In early 2017, ''

Observer An observer is one who engages in observation or in watching an experiment. Observer may also refer to: Fiction * ''Observer'' (novel), a 2023 science fiction novel by Robert Lanza and Nancy Kress * ''Observer'' (video game), a cyberpunk horr ...

'' magazine called Reid "perhaps the most-likable player on the American menswear scene." ''

The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...

'' has described Reid's aesthetic as "worn luxury". and ''W'' magazine named it "Southern Gentleman sartorialism".Michael Slenske
Inside Frank Lloyd Wright's Forgotten Masterpiece in Florence, Alabama
''W'', August 30, 2017 ''

'' described the fall 2018 collection as "country luxury". In early 2018, Mark Daley became the

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

, joining the brand from

Smythson Frank Smythson Limited, commonly known as Smythson (), is a British manufacturer and retailer of luxury stationery, leather goods, diaries, and fashion products based in London, England. The company's founder, Frank John Smythson, was born in ...

, and serving until December 2020 upon taking the helm of Esprit. In 2019 ''

'' described the brand as "at once classic and urbane, while still rugged, coarse and unafraid of hard work." In 2022 the brand opened a

pop-up shop Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to latch onto a fad or scheduled e ...

at Platform in

Culver City Culver City is a city in Los Angeles County, California, United States. As of the 2020 census, the population was 40,779. It is mostly surrounded by Los Angeles, but also shares a border with the unincorporated area of Ladera Heights to the ea ...

.Billy Reid Opens Pop-Up in Los Angeles
JEAN E. PALMIERI, ''Women's Wear Daily'', SEPTEMBER 6, 2022 Billy Reid Inc. acquired the direct-to-consumer arm of

made-to-measure Made-to-measure (MTM) typically refers to custom clothing that is cut and sewn using a standard-sized base pattern. Suit (clothing), Suits and sport coats are the most common garments made-to-measure. The fit of a made-to-measure garment is expec ...

company Knot Standard in 2024; Knot Standard will be a minority shareholder in the combined business. The purchase will expand Reid’s retail locations from 12 to 20 in the US. The former Knot Standard boutiques were re-branded as Billy Reid Custom.

Production

The garments are made in

the US The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

Peru Peru, officially the Republic of Peru, is a country in western South America. It is bordered in the north by Ecuador and Colombia, in the east by Brazil, in the southeast by Bolivia, in the south by Chile, and in the south and west by the Pac ...

Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...

, and

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

, and more recently in

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

and

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

using French, Italian and Japanese

fabric Textile is an umbrella term that includes various fiber-based materials, including fibers, yarns, filaments, threads, and different types of fabric. At first, the word "textiles" only referred to woven fabrics. However, weaving is no ...

s.Richard Nalley
How Billy Reid Built a Hollywood Following from Alabama: Laid-back Billy Reid makes suits that effortlessly look elegant
barrons.com December 10, 2016 In May 2012 Billy Reid and Natalie Chanin planted a 7-acre field of

organic cotton Organic cotton is generally defined as cotton that is grown organically in subtropical countries, such as India, Turkey, China, and parts of the USA, from non- genetically modified plants, and without the use of any synthetic agricultural chem ...

for use in their clothing lines. The Billy Reid eyewear collection includes sunglasses and optical frames, and made in Japan with

CR-39 Poly(allyl diglycol carbonate) (PADC) is a plastic commonly used in the manufacture of eyeglass lenses alongside the material PMMA ( polymethyl methacrylate). The monomer is allyl diglycol carbonate (ADC). The term CR-39 technically refers to t ...

lenses. The collection included sunglasses modeled on Reid's signature personal frames made from sustainable buffalo horn. Design details include

leather Leather is a strong, flexible and durable material obtained from the tanning (leather), tanning, or chemical treatment, of animal skins and hides to prevent decay. The most common leathers come from cattle, sheep, goats, equine animals, buffal ...

-wrapped frames, ultra-light

titanium Titanium is a chemical element; it has symbol Ti and atomic number 22. Found in nature only as an oxide, it can be reduced to produce a lustrous transition metal with a silver color, low density, and high strength, resistant to corrosion in ...

nose pads, Italian

acetate An acetate is a salt formed by the combination of acetic acid with a base (e.g. alkaline, earthy, metallic, nonmetallic, or radical base). "Acetate" also describes the conjugate base or ion (specifically, the negatively charged ion called ...

, and gradient lenses. The eyewear capsule collection debuted in the

Frank Lloyd Wright Frank Lloyd Wright Sr. (June 8, 1867 – April 9, 1959) was an American architect, designer, writer, and educator. He designed List of Frank Lloyd Wright works, more than 1,000 structures over a creative period of 70 years. Wright played a key ...

-designed Rosenbaum House in August 2017 as part of the annual Billy Reid Shindig, and 13 styles were delivered to stores in November 2017. The limited-edition

buffalo Buffalo most commonly refers to: * True buffalo or Bubalina, a subtribe of wild cattle, including most "Old World" buffalo, such as water buffalo * Bison, a genus of wild cattle, including the American buffalo * Buffalo, New York, a city in the n ...

horn frame sunglasses named for Billy and his wife are boxed in wood finished with an ancient Japanese wood-burning technique called ''

yakisugi ''Yakisugi'' (, ) is a traditional, very old Japanese aesthetics, Japanese method of wood preservation. It is also referred to as , a term which uses the same ''kanji'' characters, but Kunyomi, an alternative pronunciation. The ''ban'' charac ...

'' ( 焼杉) meaning "burnt

cypress Cypress is a common name for various coniferous trees or shrubs from the ''Cupressus'' genus of the '' Cupressaceae'' family, typically found in temperate climates and subtropical regions of Asia, Europe, and North America. The word ''cypress'' ...

". Reid names

Michael Caine Sir Michael Caine (born Maurice Joseph Micklewhite, 14 March 1933) is a retired English actor. Known for his distinct Cockney accent, he has appeared in more than 160 films over Michael Caine filmography, a career that spanned eight decades an ...

and

Buddy Holly Charles Hardin Holley (September 7, 1936 – February 3, 1959), known as Buddy Holly, was an American singer, songwriter, and musician who was a central and pioneering figure of rock and roll. He was born to a musical family in Lubbock, Texa ...

as icons of men's eyewear style. The fall/winter 2017 collection included shirts with

yellowhammer The yellowhammer (''Emberiza citrinella'') is a passerine bird in the Emberiza, bunting family that is native to Palearctic, Eurasia and has been introduced species, introduced to New Zealand and Australia. Most European birds remain in the br ...

embroidery, and the bird became a de facto symbol of the brand. As the state bird of

Alabama Alabama ( ) is a U.S. state, state in the Southeastern United States, Southeastern and Deep South, Deep Southern regions of the United States. It borders Tennessee to the north, Georgia (U.S. state), Georgia to the east, Florida and the Gu ...

, the subspecies of ''Colaptes auratus'' is known by the common name "yellowhammer", a term that originated during the

American Civil War The American Civil War (April 12, 1861May 26, 1865; also known by Names of the American Civil War, other names) was a civil war in the United States between the Union (American Civil War), Union ("the North") and the Confederate States of A ...

to describe soldiers from Alabama. The bird has black and gold striping on its wing that is similar to the Billy Reid Signature Heirloom Ribbon, a black and gold ribbon with a bias stripe. The brand releases new products 10 times per year rather than once per season.

Clientele

Actor

Daniel Craig Daniel Wroughton Craig (born 2 March 1968) is an English actor. His accolades include two National Board of Review Awards, in addition to nominations for a Primetime Emmy Award, a British Academy Film Award, and three Golden Globe Awards. ...

purchased the Bond peacoat at the Billy Reid

Nashville Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...

store while shopping with a member of

Kings of Leon Kings of Leon is an American Rock music, rock band formed in Mount Juliet, Tennessee, in 1999. The band includes brothers Caleb, Nathan, and Jared Followill and their cousin Matthew Followill. The band's early music was a blend of Southern roc ...

, and a few years later requested it for wardrobing in the 2012 Bond film ''

Skyfall ''Skyfall'' is a 2012 spy thriller film and the twenty-third in the ''James Bond'' series produced by Eon Productions. The film is the third to star Daniel Craig as fictional MI6 agent James Bond and features Javier Bardem as Raoul Silva, ...

''; this exposed the brand to a wider audience and resulted in e-commerce purchases of the coat in 25 countries.Jake Woolf
How James Bond's Peacoat Changed Billy Reid's Business
'' GQ'' November 5, 2015 The coat was named after

Bond Street Bond Street in the West End of London links Piccadilly in the south to Oxford Street in the north. Since the 18th century the street has housed many prestigious and upmarket fashion retailers. The southern section is Old Bond Street and the l ...

, the location of the brand's

flagship store A flagship is a vessel used by the commanding officer of a group of navy, naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically ...

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

. In ''

Spectre Spectre, specter or the spectre may refer to: Religion and spirituality * Vision (spirituality) * Apparitional experience * Ghost Arts and entertainment Film and television * ''Spectre'' (1977 film), a made-for-television film produced and writt ...

'', actor

Ben Whishaw Benjamin John Whishaw (born 14 October 1980) is an English actor. He has received List of awards and nominations received by Ben Whishaw, various accolades, including three British Academy Television Awards, two Emmy Awards and a Golden Globe Aw ...

as Q wore the Billy Reid Astor Coat.

Mike Faist Michael David Faist (; born January 5, 1992) is an American actor. He is the recipient of a Grammy and a Daytime Emmy Award, with nominations for a Tony and a British Academy Film Award. An alumnus of the American Musical and Dramatic Academy, ...

, John T. Edge,

Ethan Hawke Ethan Green Hawke (born November 6, 1970) is an American actor, author, and film director. He made his film debut in ''Explorers (film), Explorers'' (1985), before making a breakthrough performance in ''Dead Poets Society'' (1989). Hawke starr ...

Idris Elba Idrissa Akuna Elba Order of the British Empire, OBE ( ; born 6 September 1972) is an English actor and musician. He has received a Golden Globe Award as well as nominations for three BAFTA Awards and six Primetime Emmy Awards, Emmy Awards. He w ...

, and filmmaker

Jordan Walker-Pearlman Jordan Walker-Pearlman (born June 24, 1967) is an American film director, screenwriter, film producer, and executive. Early life Walker-Pearlman was born in New York City, and is the nephew of actor Gene Wilder with whom he lived for a period ...

are also fans of the brand.Richard Nalley
Fashion Designer Billy Reid In His Own Words
barrons.com December 6, 2016

Ryan Gosling Ryan Thomas Gosling ( ; born November 12, 1980) is a Canadian actor. His work includes both independent films and major studio features, and his accolades include a Golden Globe Award, in addition to nominations for three Academy Awards, a ...

wore a Billy Reid topcoat in London while promoting ''

Blade Runner 2049 ''Blade Runner 2049'' is a 2017 American Epic film, epic neo-noir science fiction film directed by Denis Villeneuve from a screenplay by Hampton Fancher and Michael Green (writer), Michael Green, based on a story by Fancher. A sequel to ''Blade ...

''.

Shindig

Reid has hosted "a multicultural weekend of fashion, art, food, music & friends" called Shindig,Valeriya Safronova
Billy Reid's Fashion Hootenanny Morphs Into a Dance Party
''The New York Times'' February 1, 2017 which started as an informal gathering of close friends in 2009, and was held for its 8th Alabama summer edition in late summer 2016.Stephen Garner
Billy Reid Celebrates Fashion, Music and Art With Eighth-Annual Shindig
mr-mag.com September 2, 2016 That year, attendees included musician

Jack White John Anthony White (; born July 9, 1975) is an American musician who achieved international fame as the guitarist and lead singer of the rock duo the White Stripes. As the White Stripes disbanded, he sought success with his solo career, subse ...

, musician Alison Mosshart of

The Kills The Kills are an English-American rock music, rock duo formed by American singer Alison Mosshart, Alison "VV" Mosshart and English guitarist Jamie Hince, Jamie "Hotel" Hince. They are signed to Domino Recording Company, Domino Records. Their fi ...

, model Matthew Mosshart, the band

Dawes Dawes may refer to: Places Australia *Dawes (Parish), New South Wales *Dawes Point, New South Wales Untied States *Dawes Arboretum, in Newark, Ohio *Dawes County, Nebraska *Dawes Township, Thurston County, Nebraska Other uses * Dawes (band), ...

Tony Award The Antoinette Perry Award for Excellence in Broadway Theatre, more commonly known as a Tony Award, recognizes excellence in live Broadway theatre. The awards are presented by the American Theatre Wing and The Broadway League at an annual ce ...

winning actor Alex Sharp, musician

John Paul White John Paul White (born August 4, 1972) is an American musician and former member of the Grammy Award-winning duo the Civil Wars. He restarted his solo career with his 2016 release, ''Beulah''. Early life White was born in Muscle Shoals, Alabama ...

and

The Watson Twins The Watson Twins are an Americana band based in Nashville, TN formed by identical twin sisters Chandra and Leigh Watson. Biography Chandra and Leigh were born on March 17, 1975, in Tulsa, Oklahoma and raised in Louisville, Kentucky. They atten ...

, jewelry designer Pamela Love, Chef John Currence, Master Brewer Roy Milner of Blackberry Farm Brewery, former

Bloomingdales Bloomingdale's Inc. is an American luxury department store chain founded in 1861 by Joseph Bloomingdale and Lyman Bloomingdale. It was acquired by Federated Department Stores in 1930, which purchased the Macy's department store chain in 1994, ...

men's fashion director Josh Peskowitz, and designer Natalie Chanin of Alabama Chanin. Shindig No. 9 was held in

Muscle Shoals, Alabama Muscle Shoals is the largest city in Colbert County, Alabama, United States. It is located on the left bank of the Tennessee River in the northern part of the state and, as of the 2010 census, its population was 13,146. The estimated popula ...

, on the weekend of August 25–27, 2017. Guests at Shindig No. 9 included Jason Isbell and The 400 Unit,Adam Gold
Jason Isbell Returns to Muscle Shoals for Cathartic Hometown Gig: Billy Reid's Shindig in the Shoals, held in Alabama's culturally rich region, also attracts Jack White, Preservation Hall Jazz Band
''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...

'', August 28, 2017

Preservation Hall Jazz Band The Preservation Hall Jazz Band is a New Orleans jazz band founded in New Orleans by tuba player Allan Jaffe in the early 1960s. The band derives its name from Preservation Hall in the French Quarter. In 2005, the Hall's doors were closed for a ...

Ron Gallo Ronald James Gallo III is an American people, American musician, singer, songwriter and artist. He began a solo career in 2014, after fronting various bands including Philadelphia-based band Toy Soldiers (band), Toy Soldiers and since then has ...

, Russ Pollard,

Cedric Burnside Cedric O. Burnside (born August 26, 1978)'' Jefferson'' interview. Issue 141, March 2004Swedish original, via Google Translate is an American electric blues guitarist, drummer, singer and songwriter. He is the son of blues drummer Calvin Jackson ...

Carl Broemel Carl Broemel (born January 30, 1974) is an American rock musician. He currently plays guitar, pedal steel guitar, saxophone and sings back-up vocals for the Louisville, Kentucky band My Morning Jacket. He played guitar in the pop/rock band Old Pik ...

My Morning Jacket My Morning Jacket is an American Rock music, rock band formed in Louisville, Kentucky, in 1998. The band consists of vocalist/guitarist Jim James, bassist Tom Blankenship, drummer Patrick Hallahan, guitarist Carl Broemel, and keyboardist Bo Kos ...

Del McCoury Band The Del McCoury Band is a Grammy Award-winning American bluegrass band. History Originally the band was called Del McCoury and the Dixie Pals with Del on guitar and his brother Jerry on bass. The band went through a number of changes in person ...

, John Currence, and John T. Edge. At Shindig No. 9,

Tesla Motors Tesla, Inc. ( or ) is an American multinational automotive and clean energy company. Headquartered in Austin, Texas, it designs, manufactures and sells battery electric vehicles (BEVs), stationary battery energy storage devices from hom ...

provided vehicles for Shindig guests to test drive, following Reid's collaboration with Tesla to install an

electric car An electric car or electric vehicle (EV) is a passenger car, passenger automobile that is propelled by an electric motor, electric traction motor, using electrical energy as the primary source of propulsion. The term normally refers to a p ...

charging station A charging station, also known as a charge point, chargepoint, or electric vehicle supply equipment (EVSE), is a power supply electrical device, device that supplies electrical power for recharging plug-in electric vehicles (including batter ...

on the campus of

University of North Alabama The University of North Alabama (UNA) is a public university in Florence, Alabama, United States. It is the state's oldest university. Occupying a campus in a residential section of Florence, UNA is located within a four-city area that also ...

in Florence. Former

Per Se Per se may refer to: * '' per se'', a Latin phrase meaning "by itself" or "in itself". * Illegal ''per se'', the legal usage in criminal and antitrust law * Negligence ''per se'', legal use in tort law *Per Se (restaurant) Per Se is a New Amer ...

head

sommelier A ''sommelier'' ( , , ), ''chef de vin'' or wine steward, is a trained and knowledgeable wine professional, normally working in fine restaurants, who specializes in all aspects of wine service as well as wine and food pairing. The role of the ''s ...

Andre Mack was the

wine Wine is an alcoholic drink made from Fermentation in winemaking, fermented fruit. Yeast in winemaking, Yeast consumes the sugar in the fruit and converts it to ethanol and carbon dioxide, releasing heat in the process. Wine is most often made f ...

sponsor for Shindig No. 9, showing his

Willamette Valley AVA Willamette Valley ( ) is an American Viticultural Area (AVA) which lies in the Willamette Valley of Oregon. The AVA is the wine growing region which encompasses the drainage basin of the Willamette River. It stretches from the Columbia River ...

pinot gris Pinot gris, pinot grigio (, ), or ''Grauburgunder'' is a white wine grape variety of the species ''Vitis vinifera''. Thought to be a mutant clone of the pinot noir variety, it normally has a pinkish-gray hue, accounting for its name, but th ...

and

pinot noir Pinot noir (), also known as Pinot nero, is a red-wine grape variety of the species ''Vitis vinifera''. The name also refers to wines created predominantly from Pinot noir grapes. The name is derived from the French language, French words fo ...

varietals. Billy Reid Shindig 10 was held in Florence, Alabama on August 24–26, 2018.

Kacey Musgraves Kacey Lee Musgraves (born August 21, 1988) is an American singer, songwriter, and musician. She began her career in the early 2000s, when she self-released three solo albums and recorded another album as a member of the duo Texas Two Bits. In 20 ...

Dan Auerbach Daniel Quine Auerbach (; born May 14, 1979) is an American musician, singer-songwriter, and record producer, best known as the guitarist and vocalist of The Black Keys, a blues rock band from Akron, Ohio. As a member of the group, Auerbach has ...

, and

St. Paul and The Broken Bones St. Paul and The Broken Bones is an American eight-piece soul music, soul band based in Birmingham, Alabama, United States, that formed in 2012. The band is composed of Paul Janeway (vocals), Browan Lollar (guitar), Jesse Phillips (bass), Kevin ...

performed at Shindig 10. Billy Reid Shindig 11 will be held in Florence, Alabama on August 23–25, 2019 with musical acts including

The Raconteurs The Raconteurs (, also known as The Saboteurs in Australia) are an American rock band from Detroit, Michigan, formed in 2005. The band consists of Jack White (vocals, guitar), Brendan Benson (vocals, guitar), Jack Lawrence (bass guitar), and ...

Margo Price Margo Rae Price (born April 15, 1983) is an American country singer-songwriter, producer, and author based in Nashville. ''The Fader'' called her "country's next star." Her debut solo album '' Midwest Farmer's Daughter'' was released on Third Ma ...

, The Blind Boys of Alabama,

Drivin N Cryin Drivin N Cryin is an American Southern rock band from Atlanta, Georgia. History The band was formed in 1985, soon after Kevn Kinney had relocated to Atlanta from Milwaukee.Kinney, Kevn> Bio">Drivin' N Cryin' >> Bio. Drivin' N Cryin' Official w ...

Cautious Clay Joshua Karpeh (born January 30, 1993), known professionally as Cautious Clay, is an American singer, songwriter, and record producer.

, Motel Radio, and

Dirty Dozen Brass Band The Dirty Dozen Brass Band is an American brass band based in New Orleans, Louisiana. The ensemble was established in 1977, by Benny Jones and members of the Tornado Brass Band. The Dirty Dozen incorporated funk and bebop into the traditional D ...

, and a

fashion show A fashion show is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the spring/summer and fall/winter seasons. This is wh ...

for the brand's Spring 2020 collection. Billy Reid partnered with

Third Man Records Third Man Records is an eclectic, vinyl-focused independent record label founded and owned by Jack White, Ben Blackwell, and Ben Swank. The company operates out of three locations—Nashville, Detroit, and Soho in London—with multiple entitie ...

to host an Austin Shindig at

SXSW South by Southwest (SXSW) is an annual conglomeration of parallel film, interactive media, and music festivals and Convention (meeting), conferences organized jointly that take place in mid-March in Austin, Texas. It began in 1987 and has conti ...

Music Festival in

Austin, Texas Austin ( ) is the List of capitals in the United States, capital city of the U.S. state of Texas. It is the county seat and most populous city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and W ...

in 2015. The event included shows by

Natalie Prass Natalie Jean Prass (born March 15, 1986) is an American singer-songwriter from Virginia Beach, Virginia. Her self-titled debut album was released on January 27, 2015, through Spacebomb and Columbia Records. Biography Natalie Prass was born in ...

, Steve Gunn, Bully,

Laura Marling Laura Beatrice Marling (born 1 February 1990) is an English Folk music, folk singer-songwriter. She won the Brit Award for Brit Award for British Female Solo Artist, Best British Female Solo Artist at the 2011 Brit Awards and was nominated for th ...

, Broncho, La Luz,

Hurray for the Riff Raff Hurray for the Riff Raff is an American band formed in New Orleans in 2007 by Alynda Segarra, a singer-songwriter from the Bronx, New York (state), New York. As Segarra's project, the group originally performed different styles of folk music w ...

Gill Landry Gilbert John Landry (born December 10, 1975), also known by the stage name of Frank Lemon, is an American singer-songwriter and guitarist born in Lake Charles, Louisiana. He is a former member of Old Crow Medicine Show and a founding member of ...

and Olivia Jean. On March 17, 2016 Reid and

Newport Folk Festival The Newport Folk Festival is an annual American folk-oriented music festival in Newport, Rhode Island, which began in 1959 as a counterpart to the Newport Jazz Festival. The festival was founded by music promoter and Jazz Festival founder Geor ...

hosted Austin Shindig No. 6 during the annual

festival at Weather Up in

. The lineup that year included country music singer

, American funk/soul/R&B singer Charles Bradley, and Muscle Shoals native and artist, Dylan Leblanc; American alternative country musician, "Jonny" Fritz was the MC at the event. A Billy Reid Shindig event was held at Blackberry Farm in

Walland, Tennessee Walland is an unincorporated community and census-designated place (CDP) in Blount County, Tennessee. Its population was 281 as of the 2020 census. Walland is the site of a post office and is the place name associated with zip code 37886, which ...

on November 16–19, 2017. Grammy award-winning artist and producer,

performed;

James Beard award The James Beard Foundation Awards are annual awards presented by the James Beard Foundation to recognize chefs, restaurateurs, authors and journalists in the United States. They are scheduled around James Beard's May 5 birthday. The media awar ...

-winning chef and author Daniel Patterson cooked for the group; and winemaker Russell From of Herman Story Wines in

Paso Robles Paso Robles ( ), officially El Paso de Robles (Spanish for The Pass of Oaks), is a city in San Luis Obispo County, California, United States. Located on the Salinas River about north of San Luis Obispo, the city is known for its hot springs, ...

guided a

wine tasting Wine tasting is the sensory examination and evaluation of wine. While the practice of wine tasting is as ancient as its production, a more formalized methodology has slowly become established from the 14th century onward. Modern, professional w ...

. A follow-up Blackberry Farm Shindig was held in November 2018. The guest chef was Edouardo Jordan of Salare and JuneBaby, and the guest winemaker was Cushing Donelan of Donelan Wines. Shindig was postponed for 5 years during the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

and returned in 2024 to celebrate the 20th anniversary of Billy Reid as a brand. The 12th Shindig, celebrating 20 years of the Billy Reid brand, featured

Gillian Welch Gillian Howard Welch (; born October 2, 1967) is an American singer-songwriter. She performs with her musical partner, guitarist David Rawlings. Their sparse and dark musical style, which combines elements of Appalachian music, bluegrass, coun ...

David Rawlings David Todd Rawlings (born December 30, 1969) is an American guitarist, singer, and record producer. He is known for his musical partnership with singer and songwriter Gillian Welch. He and Welch were nominated for the Academy Award for Best Or ...

, Abraham Alexander, The Brook & The Bluff, and other musical acts.

Retail locations

Billy Reid Chicago West Loop holiday display

Dallas and Houston were the first cities in which the brand opened retail stores, followed a year later by the

in Florence, Alabama. Billy Reid shops are located in: *

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

(

Buckhead Buckhead is the wikt:uptown, uptown commercial and residential district of the city of Atlanta, Georgia (U.S. state), Georgia, comprising approximately the northernmost fifth of the city. Buckhead is the third largest business district within ...

) *

( Sixth Street) *

Birmingham, Alabama Birmingham ( ) is a city in the north central region of Alabama, United States. It is the county seat of Jefferson County, Alabama, Jefferson County. The population was 200,733 at the 2020 United States census, 2020 census, making it the List ...

Charleston, South Carolina Charleston is the List of municipalities in South Carolina, most populous city in the U.S. state of South Carolina. The city lies just south of the geographical midpoint of South Carolina's coastline on Charleston Harbor, an inlet of the Atla ...

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

( Fulton Market) *

Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...

NorthPark Center NorthPark Center, sometimes referred to as simply NorthPark, is an enclosed shopping mall in Dallas, Texas (United States). It is at the intersection of State Highway Loop 12 (Texas), Loop 12 (Northwest Highway) and U.S. Route 75 in Texas, US 75 ...

Edina, Minnesota Edina ( , ) is a city in Hennepin County, Minnesota, Hennepin County, Minnesota, United States and a first-ring suburb of Minneapolis. The population was 53,494 at the 2020 United States census, 2020 census, making it the 18th most populous ci ...

(

Edgehill Village Edgehill is a neighborhood in Nashville, Tennessee known for its deep African American roots, close proximity to the Downtown area, significant urban development and displacement, and demographic and economic shifts. Located a few blocks away ...

) *

(

West Village The West Village is a neighborhood in the western section of the larger Greenwich Village neighborhood of Lower Manhattan, New York City. The West Village is bounded by the Hudson River to the west and 14th Street (Manhattan), 14th Street to ...

) *

New Orleans New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...

(

Magazine Street Magazine Street is a major thoroughfare in New Orleans, Louisiana. Like Tchoupitoulas Street, St. Charles Avenue, and Claiborne Avenue, it follows the curving course of the Mississippi River. The street took its name from an ammunition mag ...

) *

Venice, California Venice is a neighborhood of the City of Los Angeles within the Westside region of Los Angeles County, California, United States. Venice was founded by Abbot Kinney in 1905 as a seaside resort town. It was an independent city until 1926, whe ...

(

Abbot Kinney Boulevard Abbot Kinney Boulevard is a mile-long road lined with shops, restaurants, and galleries located in the southern part of Venice, Los Angeles, Venice, Los Angeles, California. It stretches from Washington Boulevard (Los Angeles), Washington Boul ...

) A store was opened in

Fort Worth, Texas Fort Worth is a city in the U.S. state of Texas and the county seat of Tarrant County, Texas, Tarrant County, covering nearly into Denton County, Texas, Denton, Johnson County, Texas, Johnson, Parker County, Texas, Parker, and Wise County, Te ...

in November 2019; it later closed.Billy Reid's Southern Sensibility Continues To Flourish As Retail Footprint Expands
''

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

'', Mario Abad, May 16, 2019 In the US the brand is sold in

Nordstrom Nordstrom, Inc. () is an American Luxury goods, luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original store operated exclusively as a shoe store, and a seco ...

, and

Bloomingdale's Bloomingdale's Inc. is an American luxury department store chain founded in 1861 by Joseph Bloomingdale and Lyman Bloomingdale. It was acquired by Federated Department Stores in 1930, which purchased the Macy's department store chain in 1994, ...

. The brand held a month-long

Culver City, California Culver City is a city in Los Angeles County, California, United States. As of the 2020 census, the population was 40,779. It is mostly surrounded by Los Angeles, but also shares a border with the unincorporated area of Ladera Heights, Californi ...

, in 2017 inside menswear store Magasin; the popup included Reid's

service. Multi-brand boutiques that carry the brand include Brigade in

Cleveland, Ohio Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County, Ohio, Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–United States border, Canada–U.S. maritime border ...

; Tenet in

Southampton, New York Southampton, officially the Town of Southampton, is a town in southeastern Suffolk County, New York, partly on the South Fork of Long Island. As of the 2020 U.S. census, the town had a population of 69,036. Southampton is included in the stre ...

; DLM Supply Co. in Dallas, Texas; Sy Devore in

Studio City, California Studio City is a neighborhood in Los Angeles, California, United States, in the southeast San Fernando Valley, just west of the Cahuenga Pass. It is named after the studio lot that was established in the area by film producer Mack Sennett in 1 ...

; Rothman's in New York; Carriere in

Westlake Village, California Westlake Village is a city in Los Angeles County, California, on its western border with Ventura County. Upon its incorporation in 1981, Westlake Village became the 82nd municipality of Los Angeles County.Baker, Pam (2002). ''Thousand Oaks We ...

; Garmany in

Red Bank, New Jersey Red Bank is a borough in Monmouth County, in the U.S. state of New Jersey. Incorporated in 1908, the community is on the Navesink River, the area's original transportation route to the ocean and other ports. Red Bank is in the New York metro ...

; Rodes in

Louisville, Kentucky Louisville is the List of cities in Kentucky, most populous city in the Commonwealth of Kentucky, sixth-most populous city in the Southeastern United States, Southeast, and the list of United States cities by population, 27th-most-populous city ...

; Sebastian's Closet in Dallas, Texas; Weitzenkorn's in

Pottstown, Pennsylvania Pottstown is a Borough (Pennsylvania), borough in Montgomery County, Pennsylvania, United States. Pottstown was laid out in 1752–53 and named Pottsgrove in honor of its founder, John Potts (Pennsylvanian), John Potts. The old name was abando ...

, Martin Patrick 3 in

Minneapolis, Minnesota Minneapolis is a city in Hennepin County, Minnesota, United States, and its county seat. With a population of 429,954 as of the 2020 United States census, 2020 census, it is the state's List of cities in Minnesota, most populous city. Locat ...

. and ULAH in

Westwood, Kansas Westwood is a city in northeastern Johnson County, Kansas, United States. As of the 2020 census, the population of the city was 1,750. It is the second most densely populated city in the Kansas City Metropolitan Area. History The land where W ...

Outside of the US, the brand is carried at

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

, and

Selfridges Selfridges, also known as Selfridges & Co., is a chain of upmarket department stores in the United Kingdom that is operated by Selfridges Retail Limited. It was founded by Harry Gordon Selfridge in 1908. The historic Daniel Burnham-designed Self ...

in the UK.

Collaborations

K-Swiss K-Swiss, Inc. is an American athletic shoe brand based in Glendale, California, founded in 1966. History K-Swiss was founded in 1966 in Los Angeles by Swiss brothers Art and Ernie Brunner. They became interested in tennis after emigrating to th ...

and Billy Reid have produced co-

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

sneakers Sneakers (American English, US) or trainers (British English, UK), also known by a #Names, wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise, but are also widely used for everyday casual ...

. While all other Billy Reid shoes are

Made in Italy Made in Italy is a merchandise mark indicating that a product is all planned, manufactured and packed in Italy, especially concerning the Italian design, design, Italian fashion, fashion, Italian cuisine, food, manufacturing, craftsmanship, and ...

, the K-Swiss co-sign sneakers are entirely made in America;Laurie Brookins
Made in America: Four Fashion Designers On What It Takes to Do So
7/20/2017 they were produced in

Batavia, New York Batavia is a city in and the county seat of Genesee County, New York, United States. It is located near the center of the county, surrounded by the Town of Batavia, which is a separate municipality. Batavia's population, as of the 2020 census, ...

in the second-oldest shoe factory in the US. The K-Swiss/Billy Reid collaboration began in 2011. Reid,

Derek Lam Derek Lam (born 1967) is an American fashion designer. In addition to designing his own line, Lam was Tod's creative director for ready-to-wear and accessories from 2005 until 2010. Early life and education Lam was born in San Francisco, Californ ...

Reed Krakoff Reed Krakoff (born February 20, 1964) is an American fashion designer and former creative director of Coach and his own eponymous brand. Early life and education Krakoff was raised in Weston, Connecticut, one of three children, to Robert L. K ...

Simon Doonan Simon Doonan (born 1952
Simon Doonan, ''< ...

, and other fashion industry experts formed the advisory board for the

Cadillac Cadillac Motor Car Division, or simply Cadillac (), is the luxury vehicle division (business), division of the American automobile manufacturer General Motors (GM). Its major markets are the United States, Canada and China; Cadillac models are ...

/ CFDA Retail Lab mentorship program, which provided a $75,000 grant along with business development, marketing, and PR assistance for six up-and-coming designers. The GunRunner Boutique Hotel in

, has a Billy Reid Suite featuring a ladder and sleeping loft, and is curated with items rotated in and out on a regular basis. As a part of designing the space, Reid personally built the bed for the room. In 2013, the brand partnered with

Coach Coach may refer to: Guidance/instruction * Coach (sport), a director of Athletes' training and activities * Coaching, the practice of guiding an individual through a process ** Acting coach, a teacher who trains performers Transportation * Coac ...

on a collection of bags and wallets. In 2019 the brand partnered with Balvenie Scotch, showcasing the 12-year DoubleWood at all Billy Reid retail locations and all Shindig events. The brand collaborates with chefs including Katie Button to host dinner parties known as Supper Series in the brand's boutiques. The 2022 Billy Reid x

Gibson Guitar Gibson, Inc. (formerly Gibson Guitar Corporation and Gibson Brands Inc.) is an American manufacturer of guitars, other musical instruments, and professional audio equipment from Kalamazoo, Michigan, and now based in Nashville, Tennessee. Orvil ...

collection included men’s and women’s ready-to-wear, and guitar accessories.

Philanthropy

After

Scarlett Johansson Scarlett Ingrid Johansson (; born November 22, 1984) is an American actress and singer. The List of highest-paid film actors, world's highest-paid actress in 2018 and 2019, she has been featured multiple times on the Forbes Celebrity 100, ''F ...

wore the brand's sunglasses to the

2018 Women's March The 2018 Women's March was a global protest that occurred on January 20, 2018, on the anniversary of the 2017 Women's March. About In 2018, women's groups across the United States coordinated mass rallies, attracting hundreds of thousands of ...

in Los Angeles, the company pledged to donate 100% of the profits from the sales of the Ian Sunglasses to the

Time's Up Legal Defense Fund TIME'S UP Legal Defense Fund is an organization headquartered in Washington, DC, that provides legal and media support to individuals who have been subject to workplace sexual harassment. The Fund is housed and administered by the National Women' ...

. Billy Reid is a corporate sponsor of the

Southern Foodways Alliance Southern Foodways Alliance (SFA) is an institute of the Center for the Study of Southern Culture at the University of Mississippi, dedicated to the documentation, study and exploration of the foodways of the American South. Member-funded, it stage ...

, and the brand produced a

capsule collection A capsule wardrobe is a minimalist collection of clothes that can be put together in different ways to cover a variety of outfits and occasions. The aim is to have an outfit suitable for any occasion without owning excessive items of clothing. Thi ...

of T-shirts, sweatshirts, caps and chef aprons to promote the member-funded nonprofit organization; 20% of proceeds from the collection benefited the Southern Foodways Alliance. Following the catastrophic inland flooding caused by

Hurricane Harvey Hurricane Harvey was a devastating tropical cyclone that made landfall in Texas and Louisiana in August 2017, causing catastrophic flooding and more than 100 deaths. It is tied with 2005's Hurricane Katrina as the costliest tropical cy ...

, with economic losses estimated at between $70 billion to $200 billion, Reid hosted a warehouse sale at his Austin store and sent all proceeds to members of the

Greater Houston Greater Houston, designated by the Office of Management and Budget, United States Office of Management and Budget as Houston–Pasadena–The Woodlands, is the List of metropolitan statistical areas, fifth-most populous metropolitan statistical ...

restaurant community, and donated all proceeds from a custom created t-shirt to relief efforts. The brand hosted an April 2018 sample sale

at SCAD; the proceeds from the sale supported SCAD student scholarships. In May 2018, Billy Reid partnered with the Trombone Shorty Foundation to provide

music education Music education is a field of practice in which educators are trained for careers as primary education, elementary or secondary education, secondary music teachers, school or music conservatory ensemble directors. Music education is also a rese ...

for children in underserved communities.

Awards and honors

*2001 CFDA Best New Menswear Designer (as William Reid) *2009 ''

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

'' Best Men's Store in New York *2010 GQ/CFDA Best New Menswear Designer in America Award * 2010 CFDA/''

'' Fashion Fund Prize *2012 CFDA Menswear Designer of the Year *2017 ''

'' American Menswear Power List #1 *

Auburn University Auburn University (AU or Auburn) is a Public university, public Land-grant university, land-grant research university in Auburn, Alabama, United States. With more than 26,800 undergraduate students, over 6,100 post-graduate students, and a tota ...

Lifetime Achievement Award

Personal life

Reid is a fan of the

New Orleans Saints The New Orleans Saints are a professional American football team based in New Orleans. The Saints compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC South, South division. Since 1975, the team ...

, and designed a custom black and gold

football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...

from

Louisiana Louisiana ( ; ; ) is a state in the Deep South and South Central regions of the United States. It borders Texas to the west, Arkansas to the north, and Mississippi to the east. Of the 50 U.S. states, it ranks 31st in area and 25 ...

wild alligator leather for an

NFL The National Football League (NFL) is a professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The N ...

Super Bowl 50#Marketing, Super Bowl 50 charity auction. Reid is also a "huge LSU Tigers football, LSU fan" and has "probably listened to or watched every game that's been on in islifetime." Reid has been an avid tennis player since high school, and coached his son's baseball team, which in 2016 made it to the Cal Ripken Baseball World Series in Aberdeen, Maryland. Reid designed the Baseball uniform, uniforms for the team. Pappy Van Winkle's Family Reserve is his favorite Bourbon whiskey, bourbon; his drink of choice is an Stitzel-Weller Distillery, Old Weller 107 on the rocks.Southern Charm: Billy Reid On Where to Eat, Drink and Play in Florence, Alabama
Barry Samaha, ''

'', May 2, 2018 Miller Lite is his go-to beer. His watch is a Rolex Submariner that his wife gave him right before they got married. Reid has stated, "I'm a music freak. I play music, I write music, I love music. ... If you look at the mood boards around here, you'd see everyone from the Allman Brothers to Pink (singer), Pink to Kid Cudi."Billy Reid is Using Fashion and Music to Give Back to New Orleans: He partnered with the Trombone Shorty Foundation to help provide music education for underserved kids.
Christine Flammia, ''GQ'', May 2, 2018 Reid has stated that every man should own a sport coat, navy blazer, jeans, and an Oxford shirt.

References

External links

*
Blamo! Podcast: Billy Reid
April 29, 2019
On Creativity' interview with southern style visionary Billy Reid
Savannah College of Art and Design
Spring 2019 Collection
''Vogue'' {{DEFAULTSORT:Reid, Billy Living people American fashion designers American businesspeople in fashion People from Amite City, Louisiana Menswear designers Culture of the Southern United States People from Florence, Alabama Clothing brands of the United States Luxury brands 1964 births jeans by brand

Early life and education

Brand history

Production

Clientele

Shindig

Retail locations

Collaborations

Philanthropy

Awards and honors

Personal life

See also

References

External links