William Bruce "Billy" Fuccillo Sr. (January 9, 1956 – June 17, 2021) was an American car dealer who ran a network of car dealerships called the Fuccillo Automotive Group.
Biography
Fuccillo was born in
Greenport, Suffolk County, New York in 1956. He graduated from
Syracuse University
Syracuse University (informally 'Cuse or SU) is a Private university, private research university in Syracuse, New York. Established in 1870 with roots in the Methodist Episcopal Church, the university has been nonsectarian since 1920. Locate ...
in 1978 with a degree in marketing. Following college, he worked at various car dealerships. In 1989, he went out on his own and opened his first dealership. Over time, the business grew to over 25 dealerships in
New York
New York most commonly refers to:
* New York City, the most populous city in the United States, located in the state of New York
* New York (state), a state in the northeastern United States
New York may also refer to:
Film and television
* '' ...
and
Florida selling a variety of brands. His trademark saying is "it's HUGE!", which is often drawn out in his advertisements. Tom Park, Fuccillo's production director and the
straight man in many of the company's commercials until 2018, remarked that Fuccillo had originally ''
ad lib
In music and other performing arts, the phrase (; from Latin for 'at one's pleasure' or 'as you desire'), often shortened to "ad lib" (as an adjective or adverb) or "ad-lib" (as a verb or noun), refers to various forms of improvisation.
The ...
bed'' the line in response to the strong turnout to a sales event, and that the two liked it so much that they used it as their trademark from that point onward.
Fuccillo died in his Florida home on June 17, 2021, after months of declining health and battling a long-term illness. Park died almost exactly one year later.
References
1956 births
2021 deaths
American automobile salespeople
Syracuse University alumni
People from Suffolk County, New York
20th-century American businesspeople
21st-century American businesspeople
Businesspeople from New York (state)
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