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Reverend Billy and the Church of Stop Shopping is a radical performance community based in New York City. The Stop Shopping Choir is accompanied by a comic preacher, Reverend Billy, portrayed by performer William Talen. The philosophy of the Church of Stop Shopping surrounds the imminent "Shopocalypse", which assumes the end of humanity will come about through manic
consumerism Consumerism is a socio-cultural and economic phenomenon that is typical of industrialized societies. It is characterized by the continuous acquisition of goods and services in ever-increasing quantities. In contemporary consumer society, the ...
. The Stop Shopping Choir accompanies Reverend Billy and stages
guerrilla theater Guerrilla theatre, generally rendered "guerrilla theater" in the US, is a form of guerrilla communication originated in 1965 by the San Francisco Mime Troupe, who, in spirit of the Che Guevara writings from which the term ''guerrilla'' is taken, eng ...
style actions, singing on the property of the
Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
stores,
Monsanto The Monsanto Company () was an American agrochemical and agricultural biotechnology corporation founded in 1901 and headquartered in Creve Coeur, Missouri. Monsanto's best-known product is Roundup, a glyphosate-based herbicide, developed ...
facilities, and
Trump Tower Trump Tower is a 58-story, mixed-use condominium skyscraper at 721–725 Fifth Avenue in the Midtown Manhattan neighborhood of New York City, between East 56th and 57th Streets. The building contains the headquarters for the Trump Organiza ...
, among others. In 2007 they were featured in What Would Jesus Buy? a film produced by
Morgan Spurlock Morgan Valentine Spurlock (November 7, 1970 – May 23, 2024) was an American documentary filmmaker, writer, and television producer. He directed 23 films and was the producer of nearly 70 films throughout his career. Spurlock received acclaim f ...
. They are often considered part of the
Culture jamming Culture jamming (sometimes also guerrilla communication) is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It at ...
movement. The group uses the content from their direct actions to create songs that are performed on concert stages and in cabarets. The director of these shows is church co-founder Savitri D. Reverend Billy and the Stop Shopping Choir routinely perform at
Joe's Pub Joe's Pub, one of the six performance spaces within The Public Theater, is a music venue and restaurant that hosts live performances across genres and arts, ranging from cabaret to modern dance to world music. It is located at 425 Lafayette Str ...
at
The Public Theater The Public Theater is an arts organization in New York City. Founded by Joseph Papp, The Public Theater was originally the Shakespeare Workshop in 1954; its mission was to support emerging playwrights and performers.Epstein, Helen. ''Joe Papp: ...
in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. In 2024 they joined
Neil Young and Crazy Horse Neil Percival Young (born November 12, 1945) is a Canadian and American singer-songwriter. After embarking on a music career in Winnipeg in the 1960s, Young moved to Los Angeles, forming the folk rock group Buffalo Springfield. Since the begi ...
on their Love Earth tour across the country.


Origins of Reverend Billy

The character of Reverend Billy was developed in the early 1990s by actor and playwright, William Talen. His family was Dutch Calvinist, from the Christian Reformed Church, a conservative protestant denomination. Talen grew up in small towns throughout Minnesota, South Dakota and Wisconsin. He left home at 16, moving east with Charles and Patricia Gaines, a writer and painter who encouraged him as an artist. Talen began to perform his poems and stories, hitch-hiking from Philadelphia to New York to San Francisco. Talen's chief collaborator in developing the Reverend Billy character was the Reverend Sidney Lanier, a cousin of
Tennessee Williams Thomas Lanier Williams III (March 26, 1911 – February 25, 1983), known by his pen name Tennessee Williams, was an American playwright and screenwriter. Along with contemporaries Eugene O'Neill and Arthur Miller, he is considered among the three ...
. Lanier was vicar of The St. Clement's in the 1960s, an Episcopal Church in
Hell's Kitchen Hell's Kitchen, also known as Clinton, or Midtown West on real estate listings, is a neighborhood on the West Side of Midtown Manhattan in New York City, New York. It is considered to be bordered by 34th Street (or 41st Street) to the south, ...
in
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
. In an effort to increase attendance at St. Clement's, Lanier had torn out the altar and pews, inviting actors to perform scenes from plays by Tennessee Williams and Terrence McNally, and founding the American Place Theater. Lanier described Talen as "more of a preacher with a gift for social prophecy than an actor." In the early 1990s Talen moved with Lanier to New York City from the San Francisco Bay Area, branding his act as a "new kind of American preacher" The Reverend Billy character debuted on the sidewalk at Times Square in 1998, outside the Disney Store, where he proclaimed Mickey Mouse to be the anti-Christ. He was arrested multiple times outside the Disney Store, where he duct-taped Mickey Mouse to a cross. Reverend Billy's sermons decried the evils of
consumerism Consumerism is a socio-cultural and economic phenomenon that is typical of industrialized societies. It is characterized by the continuous acquisition of goods and services in ever-increasing quantities. In contemporary consumer society, the ...
and the racism of sweatshop labor, and what Talen saw as the loss of neighborhood spirit in
Rudolph Giuliani Rudolph William Louis Giuliani ( , ; born May 28, 1944) is an American politician and disbarred lawyer who served as the 107th mayor of New York City from 1994 to 2001. He previously served as the United States Associate Attorney General fr ...
's New York. The Reverend Billy character isn't so much a parody of a preacher, as a preacher motif used to blur the lines between performance and religious experience. "It's definitely a church service," Talen explained to ''Alternet'', but, he added, it's "a political rally, it's theater, it's all three, it's none of them." Alisa Solomon, the theater critic at the
Village Voice ''The Village Voice'' is an American news and culture publication based in Greenwich Village, New York City, known for being the country's first alternative newsweekly. Founded in 1955 by Dan Wolf, Ed Fancher, John Wilcock, and Norman Ma ...
, said of Reverend Billy's persona, "The collar is fake, the calling is real." Along with the Church of Stop Shopping, they have been referred to by academics as "performance activism," "carnivalesque protest," and "commercial disobedience." In 2005, he stated his mission to CNN news, while dictating in speech patterns typical to
televangelists Televangelism (from ''televangelist'', a blend of ''television'' and ''evangelist'') and occasionally termed radio evangelism or teleministry, denotes the utilization of media platforms, notably radio and television, for the marketing of relig ...
:
Drive the demons out of those cash registers...We're trying to get hoppersto slow down their consumption, amen. We're addicted, we're conflicted - we're hypnotized, we're consumerized!


Savitri D, church co-founder and theatrical director

Savitri D (née Durkee) is the co-founder and director of the Church of Stop Shopping, as well as Talen's partner. She was born in
Taos, New Mexico Taos () is a town in Taos County, New Mexico, Taos County, in the north-central region of New Mexico in the Sangre de Cristo Mountains. Initially founded in 1615, it was intermittently occupied until its formal establishment in 1795 by Santa Fe ...
in 1972 and raised at The Lama Foundation, one of the earliest and longest lasting intentional spiritual communities in the US, founded by her parents, Steven and Barbara Durkee. Savitri D began dancing and performing at the
University of Montana The University of Montana (UM) is a public research university in Missoula, Montana, United States. UM is a flagship institution of the Montana University System and its second largest campus. Fall 2024 saw total enrollment hit 10,811, marki ...
, studied at the
Merce Cunningham Mercier Philip "Merce" Cunningham (April 16, 1919 – July 26, 2009) was an American dancer and choreographer who was at the forefront of American modern dance for more than 50 years. He frequently collaborated with artists of other discipl ...
Dance Company, and co-founded a dance collective called The Zen Monkey Project. After moving to New York City in 1997, she staged her play SKY/NO SKY at 57 Walker Street. In 2000, she was a producer at The Culture Project, a theater in the East Village, where Talen was staging early Reverend Billy performances. She took over direction of The Church of Stop Shopping performances from the dramatist Tony Torn in the aftermath of the
September 11 attacks The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
in 2001, and married Talen the next year. Under Savitri D's leadership, the Church won the Alpert Award for Theater and the Edwin Booth Award from the
City University of New York The City University of New York (CUNY, pronounced , ) is the Public university, public university system of Education in New York City, New York City. It is the largest urban university system in the United States, comprising 25 campuses: eleven ...
.


The Stop Shopping Choir

The Stop Shopping Choir is a 35-member ensemble that performs an array of original gospel songs in theater performances and alongside Reverend Billy in public spaces during campaigns. The choir began accompanying Talen's sermons at concert shows shortly after the
September 11 attacks The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
, adding a musical influence to Reverend Billy performances. Led by musical director Nehemiah Luckett, the choir members are volunteers who rehearse weekly at the Lower Eastside Girl's Club in the East Village. The Choir often write songs that draw attention to the environmental and consumerist campaigns championed by the Church of Stop Shopping. They have accompanied Talen into the lobbies of multinational banks such as
JP Morgan Chase JPMorgan Chase & Co. (stylized as JPMorganChase) is an American multinational finance corporation headquartered in New York City and incorporated in Delaware. It is the largest bank in the United States, and the world's largest bank by mark ...
or research facilities belonging to
Monsanto The Monsanto Company () was an American agrochemical and agricultural biotechnology corporation founded in 1901 and headquartered in Creve Coeur, Missouri. Monsanto's best-known product is Roundup, a glyphosate-based herbicide, developed ...
, dressed as golden toads and honeybees, singing songs in support of the day's sermon. One of their best-known songs is "The First Amendment", an incantation of the 1st Amendment of the
United States Constitution The Constitution of the United States is the Supremacy Clause, supreme law of the United States, United States of America. It superseded the Articles of Confederation, the nation's first constitution, on March 4, 1789. Originally includi ...
, sung rapturously by
soprano A soprano () is a type of classical singing voice and has the highest vocal range of all voice types. The soprano's vocal range (using scientific pitch notation) is from approximately middle C (C4) = 261 Hertz, Hz to A5 in Choir, choral ...
Laura Newman. In April of 2024, Reverend Billy and the Stop Shopping Choir joined
Neil Young and Crazy Horse Neil Percival Young (born November 12, 1945) is a Canadian and American singer-songwriter. After embarking on a music career in Winnipeg in the 1960s, Young moved to Los Angeles, forming the folk rock group Buffalo Springfield. Since the begi ...
on their Love Earth tour throughout the United States.


Direct action campaigns

In addition to protest performances throughout a given year, Reverend Billy and the Church of Stop Shopping have organized various campaigns focused on consumerist or environmental issues, often highlighting a particular company they feel best symbolizes the issue. The group stage actions in public spaces near the targets of their actions, or in the lobbies, halls, and plazas of the building owned by the companies they protest. Their sermons and songs routinely draw the attention of police and security forces assigned to those spaces, leading to arrests and significant media coverage. Talen and Savitri D have been arrested more than 50 times during their actions, though their charges are almost always reduced or dropped.


Early campaigns

Reverend Billy and the Church of Stop Shopping staged numerous actions around New York City in their formative years. In 2000, after performing a Christmas show the
New School The New School is a private research university in New York City. It was founded in 1919 as The New School for Social Research with an original mission dedicated to academic freedom and intellectual inquiry and a home for progressive thinkers ...
's Tishman Auditorium, Reverend Billy led the congregation and members of the audience from the stage to the Poe House on West 3rd Street in Manhattan's
West Village The West Village is a neighborhood in the western section of the larger Greenwich Village neighborhood of Lower Manhattan, New York City. The West Village is bounded by the Hudson River to the west and 14th Street (Manhattan), 14th Street to ...
. There, the Reverend held a protest reading of "
The Raven "The Raven" is a narrative poem by American writer Edgar Allan Poe. First published in January 1845, the poem is often noted for its musicality, stylized language and supernatural atmosphere. It tells of a distraught lover who is paid a visit ...
" atop the scaffolding over the soon-to-be-demolished home where some believe
Edgar Allan Poe Edgar Allan Poe (; January 19, 1809 – October 7, 1849) was an American writer, poet, editor, and literary critic who is best known for his poetry and short stories, particularly his tales involving mystery and the macabre. He is widely re ...
had finished writing the famous poem. After the reading, Talen was arrested and jailed. After
September 11 Events Pre-1600 * 9 – The Battle of the Teutoburg Forest ends: The Roman Empire suffers the greatest defeat of its history and the Rhine is established as the border between the Empire and the so-called barbarians for the next four hu ...
, the Church and Choir met routinely in the Path Station near
Ground Zero A hypocenter or hypocentre (), also called ground zero or surface zero, is the point on the Earth's surface directly below a nuclear explosion, meteor air burst, or other mid-air explosion. In seismology, the hypocenter of an earthquake is its p ...
and sang the First Amendment to the U.S. Constitution into their phones as commuters passed by. The crowd of singers sometimes reached up to 200 participants. On June 29, 2007, just before the start of the monthly Critical Mass bike ride, Reverend Billy and Savitri D recited the
First Amendment First most commonly refers to: * First, the ordinal form of the number 1 First or 1st may also refer to: Acronyms * Faint Images of the Radio Sky at Twenty-Centimeters, an astronomical survey carried out by the Very Large Array * Far Infrared a ...
repeatedly to police officers through a megaphone in Manhattan's Union Square. Reverend Billy was arrested on charges of second-degree harassment. The civil liberties lawyer
Norman Siegel Norman Siegel (born November 21, 1943) is the former executive director of the New York Civil Liberties Union (NYCLU), New York's leading civil rights organization, under the umbrella of the nationwide American Civil Liberties Union (ACLU), as ...
defended Reverend Billy in court, saying "Reverend Billy has a First Amendment right to recite the First Amendment."


Starbucks

The Church of Stop Shopping staged a series of actions across the country from 2002 to 2008, protesting against what they call Starbucks company's enactment of "fake bohemia." Reverend Billy and the singers tried to "exorcise the demon of cookie-cutter capitalism" from its cash registers, by laying hands on the register, weeping, and harmonizing. The
Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
coffee chain has been a frequent target of the Church's actions, due to displacement of small local businesses,
union busting Union busting is a range of activities undertaken to disrupt or weaken the power of trade unions or their attempts to grow their membership in a workplace. Union busting tactics can refer to both legal and illegal activities, and can range anywhe ...
, and exploitation of coffee farmers. In 2002, Starbucks branches throughout New York City issued a document to its workers entitled "What Should I do If Reverend Billy Is in My Store?", which outlines an evacuation protocol and a series of scripted reassurances that workers are ordered to deliver to disturbed or inquisitive customers. The title of the document is also the title of a book written by Talen, published by The New Press. In 2004, Starbucks persuaded a Los Angeles judge to issue an injunction against Talen, demanding that he cease and desist from "stalking, contacting, or sexually harassing the computerized cash registers of the Starbucks Company."


Mayoral Campaign

In 2009, Reverend Billy ran as the Green Party candidate for mayor of New York City, as a protest campaign, against the increased corporatization and gentrification under then two-term incumbent mayor Michael Bloomberg.


Golden Toads and Bank Actions

In 2012 and 2013, Reverend Billy and the Church focused on the extinction of species brought by climate change, specifically targeting banks they said financed projects that worsened global warming. The symbolic centerpiece of these campaigns was the extinct
Golden toad The golden toad (''Incilius periglenes'') is an extinct species of true toad that was once abundant in a small, high-altitude region of about in an area north of the city of Monteverde, Costa Rica. It was endemic to elfin cloud forest. Also c ...
, originally native to Monteverde cloud forest in Costa Rica and a symbol of the crisis of declining amphibian species. Savitri D and the choir wore papier-mâché masks depicting golden toads as they entered JP Morgan Chase and HSBC banks. In one action in a Chase bank in New York City, Reverend Billy and choir director Nehemiah Luckett were arrested and charged with riot, trespass, unlawful assembly, and disorderly conduct. According to the bank manager in a complaint to police, Reverend Billy and the choir were "running about the bank while wearing frog masks … jumping on to the bank's furniture, running about the bank, and screaming loudly at others for a number of minutes." The manager also stated that he thought the bank was being robbed, that he feared for his safety, and that customers or bank employees even cried. Despite the complaints against them and what the New York prosecutor called a "criminal stunt," demanding that Talen go to prison for a year, their charges were eventually dropped.


British Petroleum and Liberate Tate

As part of the Church of Stop Shopping's efforts to urge art institutions to reject sponsorship from petroleum companies, they have protested at a number of museums around the world. In July 2011, while on tour in the UK, Reverend Billy and the Choir staged an action at the Tate Modern in London to protest its sponsorship by the oil company British Petroleum (BP). The church was invited by a coalition of UK groups, including Liberate Tate, BP or Not BP, Platform, UK Tar Sands Network, London Rising Tide, Art Not Oil and Climate Rush. While crowds observed the scene in the Turbine Room of the Tate, the choir splashed Reverend Billy and the BP sunflower logo with bottles of black oil. After the performance, the protesters exited the museum singing onto the lawn outside, and rallied on the shore of the Thames against oil companies and their involvement in the arts.


Robobees

In 2014, Reverend Billy, Savitri D and the Choir turned their focus to
colony collapse disorder Colony collapse disorder (CCD) is an abnormal phenomenon that occurs when the majority of worker bees in a honey bee bee colony, colony disappear, leaving behind a queen bee, queen, plenty of food, and a few nurse bees to care for the remaining ...
affecting the world's honeybees. In one action, they entered the Micro-robotics Laboratory at Harvard's School of Engineering and Applied Science to confront scientists working on the invention of robot pollinators, popularly known as RoboBees. They purchased fruits and vegetables to place before a display case with a model of the RoboBee, singing and lamenting the focus of scientists replacing living bees with robots, rather than solving the collapse. “We ask you to place your genius, your research, your scientific know-how into ''saving'' the honeybee," Talen said to those assembled. Attending the event and writing for
The New Yorker ''The New Yorker'' is an American magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. It was founded on February 21, 1925, by Harold Ross and his wife Jane Grant, a reporter for ''The New York T ...
,
Elizabeth Kolbert Elizabeth Kolbert (born July 6, 1961) is an American journalist, author, and visiting fellow at Williams College. She is best known for her Pulitzer Prize-winning book '' The Sixth Extinction: An Unnatural History'', and as an observer and com ...
noted the confusion among some of the Harvard graduate students witnessing the singing and preaching. "We like people not to know if we're a political rally, a religious service, or a theatrical comedy about a church," Reverend Billy told Kolbert. "If they have all three spinning in their head, and they can't settle on one, then they're probably having a raw experience."


Monsanto

The Church of Stop Shopping has also targeted chemical manufacturer
Monsanto The Monsanto Company () was an American agrochemical and agricultural biotechnology corporation founded in 1901 and headquartered in Creve Coeur, Missouri. Monsanto's best-known product is Roundup, a glyphosate-based herbicide, developed ...
for its production of glysophate herbicides and
neonicotinoid Neonicotinoids (sometimes shortened to neonics ) are a class of neuro-active insecticides chemically similar to nicotine, developed by scientists at Royal Dutch Shell, Shell and Bayer in the 1980s. Neonicotinoids are among the widest-used insecti ...
pesticides. In November 2014, the Church traveled to Monsanto's headquarters in
St. Louis, Missouri St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an Independent city (United States), independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi River, Mississippi and the Miss ...
, where they held an "Organic Thanksgiving." In 2015, Reverend Billy & The Stop Shopping Choir opened a series of shows for
Neil Young Neil Percival Young (born November 12, 1945) is a Canadian and American singer-songwriter. After embarking on a music career in Winnipeg in the 1960s, Young moved to Los Angeles, forming the folk rock group Buffalo Springfield. Since the begi ...
during his tour in support of ''
The Monsanto Years ''The Monsanto Years'' is the 37th studio album by Canadian-American singer-songwriter Neil Young and the American rock group Promise of the Real, released on June 29, 2015 on Reprise Records. A concept album which criticizes the agribusiness c ...
''. On October 13, 2016, Reverend Billy was arrested while protesting the
World Food Prize The World Food Prize is an international award recognizing the achievements of individuals who have advanced human development by improving the quality, quantity, or availability of food in the world. Conceived by Nobel Peace Prize laureate No ...
in
Des Moines, Iowa Des Moines is the List of capitals in the United States, capital and List of cities in Iowa, most populous city in the U.S. state of Iowa. It is the county seat of Polk County, Iowa, Polk County with parts extending into Warren County, Iowa, Wa ...
. He was charged with trespass for leaving the "free speech area" set up near the event. The prosecutor for the state requested "that the Court preclude evidence or argument regarding 'free speech rights,' 'free expression,'right to assemble,' and/or other First Amendment arguments and evidence that 'free speech rights' can constitute 'justification' under the Iowa's criminal trespass statute, Iowa Code §716.7 (2015)." The judge in the case ultimately dismissed the charges. In 2016, the Church released a guide called "The United States Map of Poisoned Parks and Playgrounds," which shows the dosage and location of glyphosate applications around the U.S.


Filmography

* ''Culture Jam: Hijacking Commercial Culture'', directed by Jill Sharpe. * ''Reverend Billy and the Church of Stop Shopping'', by Dietmar Post and Lucia Palacios, produced by Play Loud! Productions. * ''Preacher with an Unknown God'', 2005 documentary by Rob VanAlkemade, Honorable Mention in Short Filmmaking at the
Sundance Film Festival The Sundance Film Festival is an annual film festival organized by the Sundance Institute. It is the largest independent film festival in the United States, with 423,234 combined in-person and online viewership in 2023. The festival has acted ...
* ''The Last Televangelist'', series on
Free Speech TV Free Speech TV (FSTV) is an American progressive news and opinion network. It was launched in 1995 and is owned and operated by Public Communicators Incorporated, a 501(c)(3) non-profit, tax-exempt organization founded in 1974. Distributed prin ...
. * '' What Would Jesus Buy?'', 2007 feature-length documentary by Rob VanAlkemade. Story by Savitri D,
Morgan Spurlock Morgan Valentine Spurlock (November 7, 1970 – May 23, 2024) was an American documentary filmmaker, writer, and television producer. He directed 23 films and was the producer of nearly 70 films throughout his career. Spurlock received acclaim f ...
, Bill Talen, and Rob VanAlkemade. Produced by Peter Hutchison, Stacey Offman, and Morgan Spurlock.


Bibliography

* ''What Should I Do If Reverend Billy Is in My Store.'' * ''What Would Jesus Buy?: Reverend Billy's Fabulous Prayers in the Face of the Shopocalypse.'' * ''The Reverend Billy Project: From Rehearsal Hall to Super Mall with The Church of Life After Shopping.'' * ''The End of the World.'' * ''The Earth Wants YOU.''


Discography

* ''Reverend Billy & The Stop Shopping Gospel Choir.'' * ''The Shopocolypse.'' 2008. * ''The Declaration of Occupation of NYC.'' * ''Earthalujah!'' * ''The Earth Wants You.''


Notes


External links

*
Official YouTube channel of Reverend Billy, The Church of Earthalujah and The Stop Shopping Choir
{{DEFAULTSORT:Reverend Billy And The Church Of Stop Shopping American activists American parodists Anti-consumerist groups Anti-corporate activists Religious parodies and satire New York (state) Greens Franconia College alumni Culture jamming Theatre ensembles in New York City Performance art in New York City