Elwood Jesse "Bill" Simpson (March 14, 1940 – December 16, 2019) was an American
racing driver
Auto racing (also known as car racing, motor racing, or automobile racing) is a motorsport involving the racing of automobiles for competition. In North America, the term is commonly used to describe all forms of automobile sport including non ...
, best known as a pioneer in the racing safety business with his company
Simpson Performance Products
Simpson Performance Products is an American motorsports parts supplier that manufactures safety products such as gloves, helmets, harness systems, driver's suits, head restraints, and shoes. It is marketed to racers ranging from participants at lo ...
. Later during his business career he branched into developing equipment for
football
Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
safety.
Racing career
Simpson started in
drag racing
Drag racing is a type of motor racing in which automobiles or motorcycles compete, usually two at a time, to be first to cross a set finish line. The race follows a short, straight course from a standing start over a measured distance, mos ...
and
SCCA
The Sports Car Club of America (SCCA) is a non-profit American automobile club and sanctioning body supporting Autocross, Rallycross, High Performance Driver Education, HPDE, Time trial, Time Trial, Road racing, Road Racing, Regularity rally, R ...
Formula racing, eventually moving up to the
USAC Championship Car
American open-wheel car racing, generally and commonly known as Indy car racing, is a category of professional automobile racing in the United States. As of 2025, the top-level American open-wheel racing championship is sanctioned by IndyCar a ...
series. He raced in the 1968–1974 and 1976–1977 seasons, with 52 career starts. He qualified twentieth for the
1974 Indianapolis 500
The 58th 500 Mile International Sweepstakes was held at the Indianapolis Motor Speedway in Speedway, Indiana on Sunday, May 26, 1974. Johnny Rutherford, in his eleventh attempt, won the race from the 25th starting position, the farthest back si ...
, and finished thirteenth. He finished in the top ten 11 times, with his best finish in 6th position in 1970 at
Milwaukee
Milwaukee is the List of cities in Wisconsin, most populous city in the U.S. state of Wisconsin. Located on the western shore of Lake Michigan, it is the List of United States cities by population, 31st-most populous city in the United States ...
. He decided to end his racing career in 1977, because he started to think about a telephone call that he needed to make while he was practicing at
Indianapolis Motor Speedway
The Indianapolis Motor Speedway is a motor racing circuit located in Speedway, Indiana, United States, an enclave suburb of Indianapolis, Indiana. It is the home of the Indianapolis 500 and the Brickyard 400, and and formerly the home of the U ...
.
[Bill Simpson](_blank)
at the Motorsports Hall of Fame of America
The Motorsports Hall of Fame of America (MSHFA) is a hall of fame that honors motorsports competitors and contributors from the United States from all disciplines, with categories for Open Wheel, Stock Cars, Powerboats, Drag Racing, Motorcycles ...
Race safety advocate
In 1958, the 18-year-old Simpson broke both arms in a drag racing crash. Simpson later said, "Until then, I was like most drivers. The only time I thought about safety was after I'd been hurt. This time, I was hurt bad enough to do a lot of thinking."
[
Simpson's uncle owned a military surplus store, and suggested that he use a cross-form parachute to slow down the drag car. Simpson rented a sewing machine to create a prototype. Simpson got together with his friend dragster driver Mike Sorokin to test the prototype. They tested it by attaching it to a tow hitch, and dumping it from the back of the Chevy wagon while Sorokin drove down a street at 100 mph. The chute was too big for the car, and the car went airborne and crashed into a tree nursery. Both racers were jailed for the incident, but Simpson Drag Chutes was founded.]
Jim Donnelly, Muscle Machines 1203
Hot Rod Hero: Bill Simpson
The first person to inquire about and use his parachute was "Big Daddy" Don Garlits
Donald Glenn Garlits (born January 14, 1932) is an American race car driver and automotive engineer. Born in Tampa, Florida, Garlits is considered the father of drag racing, he is known as "Big Daddy" to drag racing fans around the world. A pion ...
.
Lori Lovely, "Nuvo Safety Spelled S-i-m-p-s-o-n" He evolved his business into a number of other safety items, such as gloves, helmets, restraints, and shoes. Simpson designed NASA
The National Aeronautics and Space Administration (NASA ) is an independent agencies of the United States government, independent agency of the federal government of the United States, US federal government responsible for the United States ...
's first umbilical cords, where he met Pete Conrad
Charles "Pete" Conrad Jr. (June 2, 1930 – July 8, 1999) was an American NASA astronaut, aeronautical engineer, naval officer, aviator, and test pilot who commanded the Apollo 12 mission, on which he became the third person to walk on t ...
. Conrad introduced Simpson to DuPont
Dupont, DuPont, Du Pont, duPont, or du Pont may refer to:
People
* Dupont (surname) Dupont, also spelled as DuPont, duPont, Du Pont, or du Pont is a French surname meaning "of the bridge", historically indicating that the holder of the surname re ...
product Nomex
Nomex is a trademarked term for an inherently flame-resistant fabric with meta-aramid chemistry widely used for industrial applications and fire protection equipment. It was developed in the early 1960s by DuPont and first marketed in 1967.
...
in 1967. Simpson used the product to create the first fire suit
A racing suit or racing overalls, often referred to as a fire suit due to its fire retardant properties, is clothing such as overalls worn in various forms of auto racing by racing drivers, crew members who work on the vehicles during races, tr ...
to be used in racing. He took the suit to the 1967 Indianapolis 500
The 51st International 500 Mile Sweepstakes was held at the Indianapolis Motor Speedway in Speedway, Indiana, over two days, Tuesday, May 30, and Wednesday, May 31, 1967. The race was dominated by Parnelli Jones in the radically new, four-wheel ...
where it was worn by 30 of 33 drivers. Simpson had developed over 200 racing safety products, including three generations of fire suits. Simpson has at several times demonstrated the suit's effectiveness, by being set on fire while wearing a suit.
Earnhardt controversy
Simpson Performance Products
Simpson Performance Products is an American motorsports parts supplier that manufactures safety products such as gloves, helmets, harness systems, driver's suits, head restraints, and shoes. It is marketed to racers ranging from participants at lo ...
was involved in a controversy after the February 2001 death of Dale Earnhardt
Ralph Dale Earnhardt (; April 29, 1951February 18, 2001) was an American professional Stock car racing, stock car driver and racing team owner, who raced from 1975 to 2001 in the former NASCAR Winston Cup Series (now called the NASCAR Cup Serie ...
over whether the seat belt
A seat belt, also known as a safety belt or spelled seatbelt, is a vehicle safety device designed to secure the driver or a passenger of a vehicle against harmful movement that may result during a collision or a sudden stop. A seat belt reduce ...
manufactured by the company had malfunctioned. NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...
's initial investigation into the crash in part blamed seat belt failure; eventually the series moved to institute long called for safety standards, such as mandated use of the HANS device.
Simpson received death threats and bullets into his house, which led to his resignation in July 2001. Simpson sued NASCAR for $8.5 million defamation of character suit in February 2003, later withdrawing it after receiving an undisclosed settlement.
Later career
After leaving Simpson Performance Products, Bill Simpson realized that he still had much to contribute to improving driver safety. After a one-year non-compete with Simpson Performance Products expired, he started Impact! Racing in 2002. In addition to the drag chutes and Nomex underwear that Bill Simpson first introduced to racing, Impact! began to manufacture restraints, helmets, race suits, shoes, and gloves for Formula One, NHRA, NASCAR, IndyCar, and other racing applications. In 2010, Simpson sold Impact! Racing to Robbie Pierce
Robert Pierce (April 29, 1959 – January 3, 2023) was an American off-road racer, owner of Jimco Racing, and former owner of MasterCraft Safety and Impact Products. Pierce raced a Jimco Trophy Truck in the SCORE International desert racing s ...
and MasterCraft Safety.
Football helmets
Simpson designed a lighter football helmet after attending an Indianapolis Colts
The Indianapolis Colts are a professional American football team based in Indianapolis. The Colts compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC South, South division. Since the 2008 India ...
football game and witnessing a player being hit in the head by the ball. He partnered with Chip Ganassi
Floyd "Chip" Ganassi Jr. (born May 24, 1958) is an American businessman, former racing driver, current team owner and member of the Motorsports Hall of Fame of America. He has been involved with the North American auto racing scene for over 30 ye ...
to form Simpson Ganassi Helmets. While their safety-related products and efforts to enhance safety-related procedures were welcomed by teams at local levels, they were resisted by the NFL
The National Football League (NFL) is a professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The N ...
. Simpson and Ganassi sold the company in 2018.
Death
Simpson died of complications from a stroke, in Indianapolis, on December 16, 2019.
Awards and honors
* Motorsports Hall of Fame of America
The Motorsports Hall of Fame of America (MSHFA) is a hall of fame that honors motorsports competitors and contributors from the United States from all disciplines, with categories for Open Wheel, Stock Cars, Powerboats, Drag Racing, Motorcycles ...
(2003)
* Auto Racing Hall of Fame
The Indianapolis Motor Speedway Museum is an automotive museum on the grounds of the Indianapolis Motor Speedway in Speedway, Indiana, United States, which houses the Indianapolis Motor Speedway Hall of Fame. It is intrinsically linked to the Ind ...
(2014)
Racing results
USAC Championship Car series
( key) (Races in bold indicate pole position)
References
External links
Official website for Impact Race Products
{{DEFAULTSORT:Simpson, Bill
1940 births
2019 deaths
Indianapolis 500 drivers
Champ Car drivers
Sportspeople from Hermosa Beach, California
Racing drivers from Los Angeles County, California
Tasman Series drivers
Automotive safety pioneers
American automotive pioneers