HOME

TheInfoList



OR:

William F. Rasmussen (born October 15, 1932) is an American sports director, and the founder of
ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
, along with
Scott Rasmussen Scott William Rasmussen (born March 30, 1956) is an American public opinion pollster and political analyst. He is the president of RMG Research, founder of the Napolitan Institute, and an editor-at-large for Ballotpedia. In the 1970s, Rasmu ...
and Ed Eagan. Rasmussen was the first president and CEO of
ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
.
ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
was founded on July 14, 1978, and was launched on September 7, 1979.


Early life

Rasmussen was born in
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
, Illinois, where he attended Gage Park High School. He received a scholarship to attend DePauw University in
Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...
, where he met his future wife Mickey. He played baseball (as third baseman) with the hopes of going pro. After college, he was a supply officer in the US Air Force. Parts he procured for the Air Force were used in F-86 and F-89 fighter jets, as well as on Mercury space capsules. He then attended Rutgers University to get his MBA. His son Scott was born in 1956, the year he was discharged from the military.


Career

Rasmussen's career in the media began in western
Massachusetts Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...
's Pioneer Valley, at radio station WTTT (1430 AM) in Amherst in 1963. In 1965, he moved south to Springfield, working for both of the city's television stations. First, he worked at WHYN (today's WGGB, channel 40), then WWLP (channel 22), where he spent eight years as a sports director, then two as a news director. In 1974, he moved south to
Hartford, Connecticut Hartford is the List of capitals in the United States, capital city of the U.S. state of Connecticut. The city, located in Hartford County, Connecticut, Hartford County, had a population of 121,054 as of the 2020 United States census, 2020 ce ...
, to join the New England Whalers of the
World Hockey Association The World Hockey Association () was a professional ice hockey major league that operated in North America from 1972–73 WHA season, 1972 to 1978–79 WHA season, 1979. It was the first major league to compete with the National Hockey League (N ...
as their communications director. At the conclusion of the 1977–78 season, Rasmussen was fired by the Whalers. Thus began the pursuit of
ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
, incorporating the fledgling network on July 14, 1978.


ESPN

ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
, originally called Entertainment and Sports Programming, was incorporated on July 14, 1978. It began broadcasting fourteen months later, at 7 p.m. on September 7, 1979.
ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
wound up being headquartered in Bristol, Connecticut. Rasmussen paid $18,000 for the first acre of
ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
's campus. Getty Oil purchased 85% of ESPN and left 15% of the enterprise to be split. By July 18, 1979, before launch, the investors decided to remove Rasmussen from power. His salary and responsibilities were cut. Just prior to the launch of ESPN, according to the book ''Those Guys Have All the Fun: Inside the World of ESPN'' Stuart Evey claimed "I made Bill Chairman, but in no way did I want to give him any responsibility!" "Having Bill Rasmussen play a significant role was just not part of the deal." Rasmussen, the one who had the idea for ESPN, stepped back from day-to-day business, having less contact with ESPN until mid 1999. Rasmussen and ESPN "made amends" in 1999 when then-president George Bodenheimer reached out to the founder for the network's 20th anniversary. On September 30, 1980, ESPN officials announced that Bill Rasmussen was leaving the company by agreement. ''The New York Times'' reported in 1984 that ABC purchased controlling interest in ESPN by buying out Getty Oil's position. At the time of the Getty Oil buy out, ABC in turn bought out the Rasmussen Families 15% for $6,000,000. Rasmussen had to split the $6,000,000 with numerous other investors and funders such as his brother Don Rasmussen, with Bill Rasmussen ending up with an estimated $1.2 million and a little over $740,000 after taxes. George Bodenheimer, then president of ESPN, recognized Rasmussen in October 2005 and dedicated a plaque and flag pole in Rasmussen's honor.


Enterprise Radio Network

The all sports radio network Enterprise Radio Network was founded in January 1981 by Scott Rasmussen, the son of Bill Rasmussen, and was shuttered by September 1981. The network broadcast sports reports twice an hour and did live phone in sports talk from 6 pm to 8 am Eastern Time seven days a week. The project failed, with employees not getting paid all wages they were due. Bill Rasmussen was sued by the labor department along with Scott for allegedly violating the Fair Labor Standards Act of 1938.


Other business

Rasmussen became involved in plans to build a 12,000-seat golf stadium in Naples, Florida. The project was rife with corruption, with the '' Naples Daily News'' describing it as the "biggest public corruption scandal in local history". Rasmussen became a subject of the criminal investigations surrounding the project and pled guilty to two misdemeanor cases of fraud in a plea deal that reduced the charges against him in exchange for his cooperation in the corruption case against the public officials.


Personal life

In July 2019, Rasmussen disclosed that he had been diagnosed with Parkinson's disease.


Honors and awards

*A United States Air Force veteran, Rasmussen received his bachelor's degree in Economics from DePauw University (Greencastle, Indiana) and his MBA from Rutgers University. *CynopsisMedia – Sports Hall Of Fame


References

{{DEFAULTSORT:Rasmussen, Bill Presidents of ESPN People from Chicago American people of Danish descent American television executives DePauw University alumni Rutgers University alumni Living people 1932 births People with Parkinson's disease World Hockey Association broadcasters Hartford Whalers announcers American cable television company founders