William N. Muster (June 18, 1926 to January 3, 1989) was a photographer, publisher, and marketing executive in Los Angeles. He is remembered for his defense of the ''
Delta Queen Steamboat'' in 1970, and his role in the
SATW (Society of American Travel Writers) photo contest.
''Delta Queen'' and SATW
As president of the ''Delta Queen'' from 1966 to 1976, he and vice-president Betty Blake worked to secure federal legislation to allow the boat to continue running. They won
historic recognition for the boat in 1970.
Bill Muster joined the SATW in 1974 to assist Betty Blake in representing the ''Delta Queen''. Thereafter, he remained an associate member to promote the photo contest. In 1981 the SATW named the contest after him; in 1988 he earned the organization's highest recognition, the Marco Polo Award. The photo contest is known as the Bill Muster Photo Awards.
Muster published his ''World Traveler’s Almanac'' with
Rand McNally
Rand McNally is an American technology and publishing company that provides mapping software and hardware for consumer electronics, commercial transportation, and education markets. The company is headquartered in Rosemont, Illinois with a di ...
in 1975 (updated in several editions), and a series of travel books under the Traveler's Almanac imprint: ''America's Top 500 Sights to See'', by Larry Meyer and Nancy Meyer (1975); ''Steamboat Log of the Lower Mississippi'', by Bern Keating and Norman Kirk (1976); ''Travel Adventures in California'', by Frank Riley, photos by Bill Muster (1977); ''101 Wonders of the Modern World'', by Nancy Meyer (1977), and ''Olympic Adventures in California'', by Frank Riley, Elfried Riley, and Bill Muster (WorldWay, 1983).
Music marketing
His career as a marketing executive began at
Capitol Records
Capitol Records, LLC (known legally as Capitol Records, Inc. until 2007), and simply known as Capitol, is an American record label owned by Universal Music Group through its Capitol Music Group imprint. It was founded as the first West Coast-base ...
(1953–1959), where he produced the ''Wrap-Up,'' a newsletter for the company's salesmen. He was a colleague of marketing executive
Don Hassler
Don Hassler (June 6, 1929 – August 20, 2013) was an American composer, musician, and A&R representative. He is known for his membership and performances in jazz bands and symphonic orchestras, in which he played the saxophone and bass ...
. After Capitol, he went on to market pre-recorded reel-to-reel tape for
Ampex
Ampex Data Systems Corporation is an American electronics company founded in 1944 by Alexander M. Poniatoff as a spin-off of Dalmo-Victor. The name ''AMPEX'' is an acronym, created by its founder, which stands for Alexander M. Poniatoff Excell ...
, United Stereo Tapes division. In 1961 he joined Pacific Network, Inc., and California Communications, Inc., as an executive. He and his senior business partner,
Richard Simonton
Richard Simonton (April 29, 1915 – August 22, 1979), also known under the pseudonym Doug Malloy, was a Hollywood businessman and entrepreneur, known for his involvement in the Hollywood community, his rescue of the steamboat ''Delta Queen'', ...
, ran their companies out of the 6900
Santa Monica Boulevard
Santa Monica Boulevard is a major west–east thoroughfare in Los Angeles County, California, United States. It runs from Ocean Avenue in Santa Monica near the Pacific Ocean to Sunset Boulevard at Sunset Junction in Los Angeles. It passes t ...
building in Hollywood, including a
Muzak
Muzak is an American brand of background music played in retail stores and other public establishments owned by Mood Media.
The name ''Muzak'', a blend of music and the popular camera brand name Kodak, has been in use since 1934 and has been ...
franchise, the ''Delta Queen'', Travelers Almanac publications, a photo lab and studio, equipment rental businesses, and post-production studios.
Military experience
After joining the Army Air Forces in 1945, Muster served as a publicist, section head, and photo lab chief. He was stationed in
Ansbach, Germany, where he photographed the
Nuremberg Trials #REDIRECT Nuremberg trials
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for the military. After the war, he attended the
University of Illinois
The University of Illinois Urbana-Champaign (UIUC, U of I, Illinois, or University of Illinois) is a public university, public land-grant university, land-grant research university in the Champaign–Urbana metropolitan area, Illinois, United ...
at Champaign-Urbana, on the GI Bill, and earned his degree in journalism in 1950.
Personal life
Bill became an orphan in Chicago during the Great Depression. Although he remained in contact with his half-brother, he never learned of his ancestry. His grandfather John Muster (1830-1887) was a Civl War veteran, a Swiss national who came to America in 1859 and joined the 20th Indiana Volunteer Infantry in 1861. In 1950 Bill Muster married and had two children, Nori and Bill. Following his divorce in 1970, he lived for the rest of his life in his Skylark Lane home in the birdland neighborhood of the
Hollywood Hills West, Los Angeles
Hollywood Hills West is a neighborhood within Central Los Angeles, California.
Geography
Hollywood Hills West touches Studio City on the north, Hollywood Hills on the east, Hollywood and West Hollywood on the south, and Beverly Hills and Col ...
.
Legacy
His legacy, the Bill Muster Foundation, supports photographers, including an award and scholarship for photojournalism at the University of California, Los Angeles.
[Recipients of the Muster Foundation Scholarship include artist Maegan Hill-Carol, photographer Ramona Trent, and public artist Arnoldo Vargas. Refer to cv's posted at their respective websites.]
References
External links
Official Bill Muster homepageOfficial SATW homepageCapitol Records history pages
{{DEFAULTSORT:Muster, Bill
1926 births
1989 deaths
American photographers