Bill King
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Wilbur "Bill" King (October 6, 1927 – October 18, 2005) was an American sports announcer. In 2016, the
National Baseball Hall of Fame The National Baseball Hall of Fame and Museum is a history museum and hall of fame in Cooperstown, New York, operated by a private foundation. It serves as the central collection and gathering space for the history of baseball in the United St ...
named King recipient of the 2017 Ford C. Frick Award, the highest honor for American baseball broadcasters. King was the radio voice of the
Oakland Athletics The Oakland Athletics (frequently referred to as the Oakland A's) were an American Major League Baseball (MLB) team based in Oakland, California from 1968 to 2024. The Athletics were a member club of the American League (AL) American League We ...
baseball team for 25 years (1981–2005), the longest tenure of any A's announcer since the team's games were first broadcast in
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in 1938, as well as the longtime radio
play-by-play In Broadcasting of sports events, sports broadcasting, a sports commentator (also known as a sports announcer or sportscaster) provides a real time (media), real-time live commentary of a game or event, traditionally delivered in the present t ...
announcer for the Oakland/Los Angeles Raiders football team and the San Francisco/Golden State Warriors basketball team. Earlier in his career, he had been a member of the
San Francisco Giants The San Francisco Giants are an American professional baseball team based in San Francisco. The Giants compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Div ...
' original broadcasting team (together with
Russ Hodges Russell Pleasant Hodges (June 18, 1910 – April 19, 1971) was an American sportscaster who did play-by-play for several baseball teams, most notably the New York Giants / San Francisco Giants. He is perhaps best remembered for his call of Bo ...
and Lon Simmons) when the Giants moved west from New York in 1958, and had called
University of California The University of California (UC) is a public university, public Land-grant university, land-grant research university, research university system in the U.S. state of California. Headquartered in Oakland, California, Oakland, the system is co ...
football and basketball games. King was widely recognized by his distinctive handlebar moustache and Van Dyke beard, as well as his broadcasting catchphrase, "Holy Toledo!"


Early broadcasting career

King was born in
Bloomington, Illinois Bloomington is a city in McLean County, Illinois, United States, and its county seat. The 2020 United States census, 2020 census showed the city had a population of 78,680, making it the List of municipalities in Illinois, 13th-most populous ci ...
, and was stationed on the island of
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at the end of World War II when he began his broadcasting career with the Armed Forces Radio Network, converting play-by-play accounts of games as they came in over the wire and broadcasting them in a manner that made it sound as if he were actually at the game. After the war, he began his professional sportscasting career in
Pekin, Illinois Pekin ( ) is a city in and the county seat of Tazewell County in the U.S. state of Illinois. Located on the Illinois River, Pekin is the largest city of Tazewell County and the second most populous municipality of the Peoria metropolitan area ...
, broadcasting high school football and basketball games as well as Minor League Baseball games. In the early 1950s, King served as the lead play-by-play announcer on WTAD 930 AM in
Quincy, Illinois Quincy ( ) is a city in Adams County, Illinois, United States, and its county seat. Located on the Mississippi River, the population was 39,463 as of the 2020 United States census, 2020 census, down from 40,633 in 2010. The Quincy, Illinois, mic ...
. He later announced basketball games for Bradley University and basketball and football games for the
University of Nebraska A university () is an educational institution, institution of tertiary education and research which awards academic degrees in several Discipline (academia), academic disciplines. ''University'' is derived from the Latin phrase , which roughly ...
. King moved to the Bay Area in , when the
San Francisco Giants The San Francisco Giants are an American professional baseball team based in San Francisco. The Giants compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Div ...
hired him as an announcer.


Oakland sports


Voice of the Warriors

A major turning point in King's career came in
1962 The year saw the Cuban Missile Crisis, which is often considered the closest the world came to a Nuclear warfare, nuclear confrontation during the Cold War. Events January * January 1 – Samoa, Western Samoa becomes independent from Ne ...
, when the
Philadelphia Warriors The history of the Golden State Warriors began in Philadelphia in 1946. In 1962, the franchise was relocated to San Francisco, California and became known as the San Francisco Warriors until 1971, when its name was changed to the current Golden ...
of the
National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...
moved to
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
and hired him as their play-by-play announcer. King announced Warrior games from
1962 The year saw the Cuban Missile Crisis, which is often considered the closest the world came to a Nuclear warfare, nuclear confrontation during the Cold War. Events January * January 1 – Samoa, Western Samoa becomes independent from Ne ...
to
1983 1983 saw both the official beginning of the Internet and the first mobile cellular telephone call. Events January * January 1 – The migration of the ARPANET to TCP/IP is officially completed (this is considered to be the beginning of the ...
, through the
Wilt Chamberlain Wilton Norman Chamberlain ( ; August21, 1936 – October12, 1999) was an American professional basketball player. Standing tall, he played Center (basketball), center in the National Basketball Association (NBA) for 14 seasons. He was enshrin ...
,
Nate Thurmond Nathaniel Thurmond (July 25, 1941 – July 16, 2016) was an American professional basketball player who spent the majority of his 14-year career in the National Basketball Association (NBA) with the Golden State Warriors franchise. He played the ...
, and
Rick Barry Richard Francis Dennis Barry III (born March 28, 1944) is an American former professional basketball player who starred at the NCAA, American Basketball Association (ABA) and National Basketball Association (NBA) levels. Barry ranks among the m ...
eras and the team's first NBA Championship on the West Coast, in 1974–1975. Franklin Mieuli, the owner of the Warriors upon their transfer to the Bay Area, had worked with King on Giants baseball on KSFO and the Golden West Radio Network, serving as executive producer for the broadcasts. King was not shy about disagreeing with the referee's calls during the course of his play-by-play work, and was a notorious ref-baiter. In his most infamous incident, he used an expletive on the air to describe a referee's call, and the Warriors were charged with a technical foul. He may be the only professional sports announcer ever charged with an infraction during the course of play.


Voice of the Raiders

In
1966 Events January * January 1 – In a coup, Colonel Jean-Bédel Bokassa takes over as military ruler of the Central African Republic, ousting President David Dacko. * January 3 – 1966 Upper Voltan coup d'état: President Maurice Yaméogo i ...
, while continuing to call Warriors games, King was hired as the play-by-play announcer for the
Oakland Raiders The Oakland Raiders were a professional American football team based in Oakland, California, from its founding in 1960 to 1981, and again from 1995 to 2019 before Oakland Raiders relocation to Las Vegas, relocating to the Las Vegas metropolitan ...
, then of the
American Football League The American Football League (AFL) was a major professional American football league that operated for ten seasons from 1960 until 1970, AFL–NFL merger, when it merged with the older National Football League (NFL), and became the American Foot ...
, a post he held until after the 1992 season. For a time, he commuted to Los Angeles when the Raiders relocated to Southern California from
1982 Events January * January 1 – In Malaysia and Singapore, clocks are adjusted to the same time zone, UTC+8 (GMT+8.00). * January 13 – Air Florida Flight 90 crashes shortly after takeoff into the 14th Street Bridge in Washington, D.C. ...
1994 The year 1994 was designated as the " International Year of the Family" and the "International Year of Sport and the Olympic Ideal" by the United Nations. In the Line Islands and Phoenix Islands of Kiribati, 1994 had only 364 days, omitti ...
. He announced the Raiders' three
Super Bowl The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...
victories, as well as countless other memorable games. Perhaps King's most famous call came during the Raiders' infamous Holy Roller game against the
San Diego Chargers The San Diego Chargers were a professional American football team in the National Football League (NFL). The Chargers played in San Diego, California from 1961 until 2016, before relocating back to the Greater Los Angeles area, where the franch ...
on September 10,
1978 Events January * January 1 – Air India Flight 855, a Boeing 747 passenger jet, crashes off the coast of Bombay, killing 213. * January 5 – Bülent Ecevit, of Republican People's Party, CHP, forms the new government of Turkey (42nd ...
. In the final seconds of the game, Raider
quarterback The quarterback (QB) is a position in gridiron football who are members of the offensive side of the ball and mostly line up directly behind the Lineman (football), offensive line. In modern American football, the quarterback is usually consider ...
Ken Stabler tossed the ball forward, and
tight end The tight end (TE) is an offense (sports), offensive position in American football, arena football, and Canadian football. It is a hybrid that combines the characteristics and roles of both an offensive lineman and a receiver (football), receiv ...
Dave Casper grabbed it in the end zone for a disputed, game-winning touchdown. King's description: Another famous call came on November 8,
1970 Events January * January 1 – Unix time epoch reached at 00:00:00 UTC. * January 5 – The 7.1 1970 Tonghai earthquake, Tonghai earthquake shakes Tonghai County, Yunnan province, China, with a maximum Mercalli intensity scale, Mercalli ...
, when
George Blanda George Frederick Blanda (September 17, 1927 – September 27, 2010) was an American professional American football, football quarterback and placekicker who played in the American Football League (AFL) and National Football League (NFL). Blanda ...
came off the bench in the fourth quarter against the
Cleveland Browns The Cleveland Browns are a professional American football team based in Cleveland. The Browns compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. The team is named after ...
, threw for a tying touchdown with less than 2 minutes left, and kicked the winning field goal as time ran out. King reacted by declaring "George Blanda has just been elected King of the World!"


Voice of the Athletics

Though carrying a substantial workload as the announcer for two professional sports teams, King was persuaded by the new owners of the
Oakland Athletics The Oakland Athletics (frequently referred to as the Oakland A's) were an American Major League Baseball (MLB) team based in Oakland, California from 1968 to 2024. The Athletics were a member club of the American League (AL) American League We ...
to become their lead announcer in . King continued to call Raider and Warrior games, though he retired as the Warriors' announcer after
1983 1983 saw both the official beginning of the Internet and the first mobile cellular telephone call. Events January * January 1 – The migration of the ARPANET to TCP/IP is officially completed (this is considered to be the beginning of the ...
and left the Raiders after the
1992 1992 was designated as International Space Year by the United Nations. Events January * January 1 – Boutros Boutros-Ghali of Egypt replaces Javier Pérez de Cuéllar of Peru as United Nations Secretary-General. * January 6 ** The Republ ...
season when he and the team's new radio rights holder, Nederlander Sports, couldn't come to an agreement on an extension. According to the Los Angeles Times, Nederlander Sports offered King just $50,000 per season, which King's agent, Hugh Lawrence, said was an "entry level" figure and would have been 47% of what he made the season before. For the first 15 years as A's announcer, King was paired with another legendary Bay Area sports announcer, Lon Simmons, with whom King had worked briefly with the Giants in . He was there during the " Billyball" and "
Bash Brothers The Bash Brothers are a duo of former baseball players consisting of Jose Canseco and Mark McGwire. Both prolific home run hitters, the two were teammates in Major League Baseball (MLB) for seven seasons with the Oakland Athletics, helping the t ...
" eras, as well as the
Moneyball Moneyball or money ball may refer to: * '' Moneyball: The Art of Winning an Unfair Game'', 2003 book by Michael Lewis ** ''Moneyball'' (film), 2011 film adaptation of the book * ''Moneyball'' (album), 2025 album by Dutch Interior * Sabermetrics ...
era of the late 1990s and early 2000s. Former Athletics announcer Greg Papa, who worked alongside King for 13 years, says of King:


Renaissance man

King was often described as a Renaissance man who was a voracious reader, loved to watch the ballet and opera in his spare time, and studied Russian history. He lived in
Sausalito, California Sausalito ( Spanish for "small willow grove") is a city in Marin County, California, United States, located southeast of Marin City, south-southeast of San Rafael, and about north of San Francisco from the Golden Gate Bridge. Sausalito's ...
, and would often go on long sailing trips in the baseball off-season on his ketch, Varuna.


Calls and phrases

King's trademark phrase was "Holy Toledo", which he used when a stupendous event occurred for the team he was announcing for. Other well known calls are "Not in your wildest alcoholic nightmare would you ever imagine such events unfolding!" which he said during an
Oakland Athletics The Oakland Athletics (frequently referred to as the Oakland A's) were an American Major League Baseball (MLB) team based in Oakland, California from 1968 to 2024. The Athletics were a member club of the American League (AL) American League We ...
game against the Texas Rangers and "Crazy...just plain crazy!" which he voiced when Scott Hatteberg hit his walk-off home run against the
Kansas City Royals The Kansas City Royals are an American professional baseball team based in Kansas City, Missouri. The Royals compete in Major League Baseball (MLB) as a member club of the American League (AL) American League Central, Central Division. The team ...
to push the Athletics’ historic win streak to twenty games. He also described a grinning John Madden as a "slit watermelon" as a compliment when Raiders won the Super Bowl in 1977 with Madden as a coach.


Death

King died of a
pulmonary embolus Pulmonary embolism (PE) is a blockage of an artery in the lungs by a substance that has moved from elsewhere in the body through the bloodstream (embolism). Symptoms of a PE may include shortness of breath, chest pain particularly upon breathin ...
in
San Leandro, California San Leandro (Spanish language, Spanish for "Leander of Seville, St. Leander") is a city in Alameda County, California, United States. It is located in the East Bay of the San Francisco Bay Area; between Oakland, California, Oakland to the northwe ...
, on October 18, 2005, at the age of 78. Although King had long refused to reveal his age, a search of the Social Security Death Index revealed he had been born on October 6, 1927 a year also confirmed by his son, Michael.


Tributes

On November 1, 2005, in conjunction with the
Oakland A's Oakland is a city in the East Bay region of the San Francisco Bay Area in the U.S. state of California. It is the county seat and most populous city in Alameda County, California, Alameda County, with a population of 440,646 in 2020. A major We ...
,
Golden State Warriors The Golden State Warriors are an American professional basketball team based in San Francisco. The Warriors compete in the National Basketball Association (NBA) as a member of the Pacific Division of the Western Conference. Founded in 1946 i ...
, and
Oakland Raiders The Oakland Raiders were a professional American football team based in Oakland, California, from its founding in 1960 to 1981, and again from 1995 to 2019 before Oakland Raiders relocation to Las Vegas, relocating to the Las Vegas metropolitan ...
, a private ceremony celebrating the life of Bill King was attended by family, friends, and the media at The Arena in Oakland. There were performances by the Smuin Ballet and tributes from Bill's former broadcast partners. Hank Greenwald, who worked with King during his Warriors tenure, was the master of ceremonies. The most memorable tributes were from Greenwald, Ken Korach, and Raider owner
Al Davis Allen R. Davis (July 4, 1929 – October 8, 2011) was an American professional football executive and coach. He was the managing general partner, principal owner and ''de facto'' general manager of the National Football League (NFL) Oakland Rai ...
. In his speech, Korach mentioned that King had three rules in his broadcasts. He hated it when an announcer mentioned a " grand slam home run", because saying "home run" was redundant; he disliked the usage "early on", believing that the word "on" was unnecessary and grammatically incorrect; and he never liked to be thanked by his broadcast partner when he "tossed" to him for his innings. Korach said, "sorry partner, but thanks for everything." Al Davis gave arguably the most commanding and entertaining eulogy. When he first met him at Raider training camp in 1966, Davis didn't know what to make of the small-statured King with his handlebar mustache and beard, who was sitting shirtless on a blanket and holding a yellow pad making notes of what the players were doing on the field. "You've got to be kidding me!" Davis said. "What could this little fella possibly know about football?" Noting that it's a rare day when all three Oakland teams are represented in one room, Davis said, "To think it was Bill King who brought us together. Bill King never played for the Oakland Raiders, nor did he play for the Los Angeles Raiders. Nor did he wear the famed colors of silver and black. If he had worn them, he would have worn them with poise and with pride and with class, because he was a star." Davis added that King gets a cloak of immortality, because time never stops for the great ones. He said it was his dream to have a sold-out stadium seating 1 to 2 million Raider fans, all listening to the voice of Bill King. Bruce MacGowan of radio station KNBR also gave a moving speech about how he met King through Lon Simmons and even worked as a Raider statistician in the early 1970s. He once asked King for a ride home and noted how beat-up King's car was. On the drive to
Marin County Marin County ( ) is a county located in the northwestern part of the San Francisco Bay Area of the U.S. state of California. As of the 2020 census, the population was 262,231. Its county seat and largest city is San Rafael. Marin County is ac ...
, MacGowan noticed that there was a draft, even though the windows were rolled up. To his dismay, he discovered there was a hole in the floorboard by his feet. MacGowan asked how long King had been driving his car. King replied, "I just got it a week ago. No sense in paying more than $250 for a car." In the 2006 Oakland A's season, the A's players on their home white jerseys bore a patch depicting an old-style radio microphone with a yellow sunburst around the microphone and the words "HOLY TOLEDO" across the center which was King's signature call on a home run, and at the base of the microphone was the name KING. A sign was placed above the radio booth with the same logo, and was unveiled Opening Night by colleagues Ray Fosse and Ken Korach. Subsequently, the radio booth at the
Oakland-Alameda County Coliseum Oakland–Alameda County Coliseum, often shortened to the Oakland Coliseum, is a multi-purpose stadium in Oakland, California, United States. It serves as part of the Oakland–Alameda County Coliseum Complex, located next to Oakland Arena. In ...
is the "Bill King Radio Booth". On Opening Night, a video tribute was played on the Diamond Vision screen, and in lieu of the ceremonial first pitch, Bill King's chair, a baseball, and his headset were on the pitcher's mound. During the 2017 season at the Coliseum, a sign was installed in the centerfield wall just to the right of the 400 foot marker depicting the worlds "Holy Toledo" in a script font. The sign's lighting effects are controlled by a large button in the home radio booth. When Ken Korach deems a great Oakland A's play Bill King worthy, he presses the button, and the sign flashes. It can also be used for other occasions during the course of the game, as controlled by the A's production crew. Besides the tributes, there was a Bill King "uncensored" segment which really opened up some eyes as the audience heard King's off-air banter with his broadcasters, which included some rather colorful language. The best segment was the actual audio call of the "
Mother's Day Mother's Day is a celebration honoring the mother of the family or individual, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in Mar ...
" incident from the Warriors' game at Seattle on December 6, 1968. King was outraged by (ostensibly) poor officiating from official Ed T. Rush in his rookie season. After several calls had gone against the Warriors, King took off his headset, turned off his microphone, cupped his hands and yelled a certain expletive at Rush. Unbeknownst to King, the crowd mic was on and Bill's insult went over the airwaves. The Warriors were assessed a technical foul and owner Franklin Mieuli later had to pay a fine to the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
for the incident.


Legacy

King is one of only three people ever awarded both a World Series ring and a
Super Bowl The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...
ring. The others were Bob Sheppard, the long-time stadium voice of the New York Football Giants and
New York Yankees The New York Yankees are an American professional baseball team based in the Boroughs of New York City, New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) Am ...
, and sports executive
Larry Lucchino Lawrence Lucchino (September 6, 1945 – April 2, 2024) was an American lawyer and Major League Baseball executive. He served as president of the Baltimore Orioles, president and chief executive officer (CEO) of the San Diego Padres, and preside ...
.Lasting Impression (July 12, 2010)
giants.com
Retrieved 2010-07-17.
As noted in the ''
San Francisco Chronicle The ''San Francisco Chronicle'' is a newspaper serving primarily the San Francisco Bay Area of Northern California. It was founded in 1865 as ''The Daily Dramatic Chronicle'' by teenage brothers Charles de Young and M. H. de Young, Michael H. ...
'', "King was believed to be 78. The lack of knowledge of his exact age was one of the many quirks that made King one of the great characters in Bay Area sports." Bill King was a member of the first class of inductees into the Bay Area Radio Hall of Fame in 2006. On December 7, 2016, he was named the 2017 recipient of the Ford C. Frick Award by the
National Baseball Hall of Fame The National Baseball Hall of Fame and Museum is a history museum and hall of fame in Cooperstown, New York, operated by a private foundation. It serves as the central collection and gathering space for the history of baseball in the United St ...
. The
NFL Network NFL Network (occasionally abbreviated on-air as NFLN) is an American sports-oriented pay television network owned by the National Football League NTP and is part of NFL Media, which also includes NFL.com, NFL Films, NFL Mobile, NFL Now and N ...
named King the #6 greatest NFL announcer of all time. In August 2024, King was inducted into the Oakland Athletics Hall of Fame.


Publication of ''Holy Toledo''

In September 2013, Wellstone Books released Ken Korach's ''Holy Toledo – Lessons from Bill King: Renaissance Man of the Mic.'' ''San Francisco Chronicle'' columnist Bruce Jenkins wrote that the book "beautifully captured" King; Lowell Cohn, of the ''Santa Rosa Press-Democrat'', said it was "soon to be a legend among sports books"; and Bay Area News Group columnist Carl Steward called ''Holy Toledo'' a "fabulous, engaging read."


References


External links


Bill King
Ford C. Frick Award biography at the National Baseball Hall of Fame
Obituary from the San Francisco Chronicle


* ttp://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/02/03/SPUN1BRG4J.DTL Ratto, Ray. "It's time to give announcer King his due," ''San Francisco Chronicle'' , February 3, 2010. {{DEFAULTSORT:King, Bill 1927 births 2005 deaths American Football League announcers American radio sports announcers Bradley Braves California Golden Bears football announcers College basketball announcers in the United States College football announcers Deaths from pulmonary embolism Ford C. Frick Award recipients Golden State Warriors announcers High school basketball announcers in the United States High school football announcers in the United States Los Angeles Raiders announcers Major League Baseball broadcasters Minor League Baseball broadcasters NBA broadcasters NFL announcers Oakland Athletics announcers Oakland Raiders announcers People from Bloomington, Illinois San Francisco Giants announcers Sports in Oakland, California People from Sausalito, California